Although it had grown to the point it almost seemed to take over the city of San Francisco every year, the mission of Dreamforce has remained the same: to help the Salesforce global community to imagine, design and deliver world-class customer experiences. 

Just like our in-person meetings have shifted to videoconferencing and digital technologies have been used to transform other traditional business processes, we need to adopt a beginner’s mind in order to truly transform what it means in the context of a year like no other.

Now we need to come together more than ever, and we’re reimagining the Dreamforce experience with Dreamforce To You 2020

The Dreamforce To You Difference

Dreamforce to You 2020 is a customized, digital experience for Salesforce customers, Trailblazers and stakeholders to inspire, connect and define the blueprint for how to succeed in this new normal. It consists of three core pillars:

  • Personalized experiences: For our customers, we’ll create a personalized event to address their unique needs and help their business succeed. We’ll host these meetings throughout November and December.
  • Dreamforce to You keynote: On December 2, Salesforce Chair and CEO Marc Benioff will deliver an inspiring keynote on our vision for the future, celebrate our customers’ success, unveil new innovations across the Salesforce Customer 360 Platform and more. Watch live on
  • DreamTX: We’ll dedicate four days between December 14-18 to learning with DreamTX (start and end date will vary based on geographic region). Attendees will have access to demos, luminary sessions and additional content to help them succeed. Sign up at

How Canadians Can Build Upon Dreamforce To You With The ‘Path To Growth Summit’ on Dec. 10

One of the best things about attending Dreamforce has always been the moment you take what you’ve learned home with you and apply lessons from around the world in a local context. 

This year, we’re giving Canadians an even greater opportunity to keep the momentum from Dreamforce going with The Path To Growth Summit

Join us on Dec. 10 for a half-day event featuring Salesforce Global Customer Growth and Innovation Evangelist Tiffani Bova, who will speak with some Canadian brands and entrepreneurs who have demonstrated resilience and innovation in the midst of COVID-19. These include: 

  • Michele Romanow, who has helped countless other entrepreneurs finance their dreams by co-founding Clearbanc and who has helped identify top business talent as a judge on CBC’s Dragon’s Den. 
  • Nick Nurse, who won the NBA’s 2020 Coach of the Year award for his work with the Championship-winning Toronto Raptors.
  • Steve Puchala, SVP of Growth and Restaurant Success at Skip The Dishes, which has accelerated the ability of many independent small businesses to offer food and drinks for takeout and delivery online.

Together, Dreamforce To You and the Path To Growth Summit can provide you a way to take a step back from the challenges of 2020 and determine how to continue leading through change. 

Use these opportunities to meet new peers for learning and support, develop your skill set and to keep excellence in customer experience design at the heart of everything you do in 2021. Register now.