As AVP for Salesforce Canada, Adam is responsible for leading the small and growth segments, helping to drive success for businesses across Canada. Adam has more than 15 years of experience leading teams and B2B sales across North America.
Many small- or medium-sized businesses (SMB) are in uncharted waters right now. As business leaders, this is time to consider what you and your sales teams can do for customers by being there for them.
Here are four simple and effective ways your SMB can lead:
1. Reframe responsibilities from...
Living in Canada means being surrounded by small businesses that make almost everything we do easier, more enjoyable or both.
Some of us stop by the same pâtisserie or coffee shop every morning on the way to work. You might have a tailor near your home that’s ensured your clothes have fit for some...