Jessica Bennett

Jessica Bennett is a writer, editor, and novelist. Her clients span a number of industries, and she's written blog posts, product descriptions, articles, white papers, and press releases— all in the name of inbound marketing. She's proud to be Inbound Certified, but her VP of Morale, Avalon, doesn't quite get what all the fuss is about. But he's a rabbit, so you can't really blame him.

August 29, 2016 By Jessica Bennett

Why Email Newsletters Are Still Worth Your Time

Learn how email newsletters set your company apart, and how to do them well, in this article.... Read More

Marketing

August 15, 2016 By Jessica Bennett

The Small Business Introduction to Public Relations

PR is more than reputation management. Learn how to get started in this article.... Read More

Small Business

June 22, 2016 By Jessica Bennett

Reddit is a Customer Research Gold Mine

Reddit, the self-proclaimed "front page of the internet," is also a great place to do customer research. Here's how.... Read More

Customer Service

June 16, 2016 By Jessica Bennett

How to Better Engage Your Followers on Social Media

It's up to you to drive engagement on your social media sites, and the best way to do that is with authenticity.... Read More

Social Media

April 18, 2016 By Jessica Bennett

How to Find Sensational Salespeople in Non-Sales Careers

When you're looking for your next salesperson, think outside the box. Consider these traits, and other jobs that share them, when you're checking resumes.... Read More

Sales