Lynn Vojvodich, Executive Vice President and Chief Marketing Officer at salesforce.com, has developed and led growth and innovation strategies for more than 20 years, primarily in the enterprise software industry. As CMO, Vojvodich leads the global marketing organization and is responsible for driving market leadership, global awareness, demand generation, strategic events and communications for salesforce.com. Previously, Vojvodich was a Partner at Andreessen Horowitz where she worked with portfolio companies on their go-to-market strategy and with Forbes Global 2000 CIOs and CMOs on their innovation agenda. In prior years, she served as CMO at Terracotta, a leader in Big Data Management, where she oversaw global marketing programs. Vojvodich is the Founder of Take3, a marketing strategy firm that specializes in B2B Marketing for clients such as IBM, Microsoft and Verisign, as well as early stage start-ups. She also led Enterprise Marketing, Strategy and Planning at Microsoft, held several leadership roles at BEA Systems including Global Strategic Alliances, Strategic Marketing and Product Marketing, and was a management consultant at Bain & Company. Vojvodich began her career as a mechanical engineer and managed the interior completion of the first GV, the Gulfstream Aerospace business jet. She also designed offshore oil structures in the Gulf of Mexico and led “turn-key” construction projects. She holds a B.S. in Product Design and Mechanical Engineering from Stanford University and an MBA from Harvard Business School.
July 7, 2015 By Lynn Vojvodich
Customers must be at the forefront of every marketing initiative, meeting, and to-do list. We’re truly living in the age of the digital marketer, as we now have the data and technology to make every interaction personal — and every journey unique.... Read More