The Salesforce Economy in Canada: IDC Forecasts 71,700 New Jobs and $36.8 Billion in New Business Revenues by 2026

October 5, 2021 By Salesforce Canada

New IDC Study Reveals Impact of Salesforce Economy in Canada

Canadian businesses have tackled so many challenges and uncertainties over the last 18 months that they deserve some good news about the future — and it doesn’t get much better than the data in a new study from market research firm IDC. In The Salesforce Economic Impact, IDC forecasts that... Read More

Sales

September 28, 2021 By Salesforce Canada

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

At first, all Michelle Grant wanted was a new bed. Once she started taking a deeper look online, however, she behaved like most consumers during the pandemic, and wound up replacing most of her bedroom furniture. “We’re all spending so much time at home,” Salesforce’s Senior Manager of Strategy... Read More

Sales, Marketing

September 23, 2021 By Salesforce Canada

3 Ways To Tie Sustainability To Business Metrics

Flip through the original business plan for the average Canadian small and medium-sized business and you’ll likely see details about when the founders expected to turn a profit, the size of the addressable market they hoped to capture and how many people they eventually expected to hire. What... Read More

Marketing

September 21, 2021 By Salesforce Canada

How To Weave ESG Messaging Into Your Marketing Plan

Marketers have to tell all kinds of stories about a brand, from the products and services it provides, the culture among its team and the higher purpose it serves. The one common thread that can run through all of those stories is a brand’s approach to environmental, social and governance issues,... Read More

Marketing

September 16, 2021 By Salesforce Canada

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

When Michael Janney was working as a CIO at a manufacturing company, he once asked his colleagues in sales what seemed like an innocuous question: when it came time to meet with a key account, how did they prepare? “The answer was— and this is typical in the manufacturing sector — ‘Well, I call... Read More

Small Business

September 14, 2021 By Salesforce Canada

Dreamforce 2021: Where We’ve Been And Where We’re Going

Most conferences are an occasion for business professionals to meet, learn and make deals. Dreamforce has grown into so much more. It has become an immersive experience where world luminaries come to share their innovative thinking and visions for a better future. And it’s where Trailblazers from... Read More

Marketing

September 9, 2021 By Salesforce Canada

The State of Marketing Report: Canadian Highlights You Need to Know

With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond. Success in building a brand used to be about mastering what are commonly known as the four P’s of... Read More

Marketing

September 1, 2021 By Salesforce Canada

The Retail-Specific Customer Service Needs Your Business Needs to Know

Consumers are powerful. They choose where they spend their time and money, and they expect customer service to be a top priority for companies. Businesses need to treat them well during every part of their customer journey, from awareness to post-purchase. As the owner of a small retail business,... Read More

Customer Service

August 27, 2021 By Salesforce Canada

How to Determine Your Small Business’s Target Market

When it comes to selling a product or service, small business owners can celebrate that they don’t have to appeal to every single consumer. For the overwhelming majority of products and services, specific categories of customers want or need them. These groups may be broad, such as parents, or... Read More

Small Business

Salesforce.com

Discover thought leadership, tips, and resources to help manage
your business in a time of need.

Salesforce Canada

New IDC Study Reveals Impact of Salesforce Economy in Canada

Salesforce, DAVIDsTEA and DECIEM Show What’s in Store for Canadian Retailers

3 Ways To Tie Sustainability To Business Metrics

How To Weave ESG Messaging Into Your Marketing Plan

Why Canadian Manufacturing Is Poised For A Data-Driven Transformation

Dreamforce 2021: Where We’ve Been And Where We’re Going

The State of Marketing Report: Canadian Highlights You Need to Know

The Retail-Specific Customer Service Needs Your Business Needs to Know

How to Determine Your Small Business’s Target Market

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Discover thought leadership, tips, and resources to help manage your business in a time of need.

Most Popular Stories

Helping Business Manage Through Crisis

5 Things We’re Doing Now to Help Our Employees Navigate Work

How to Communicate With Customers During Times of Crisis

Blog Categories

Americas

Europe, Middle East, and Africa

Asia Pacific

Discover thought leadership, tips, and resources to help manage
your business in a time of need.