You care what customers think — such as whether they consider your firm a place they want to bring their business.
But do you care what customers feel?
You should, because having a good read on customer emotions will have a big bearing on what customers think and do as well.
This is why empathy...
A consumer comes walking into a store and approaches an associate right away, smiling and making direct eye contact.
They ask smart questions that show they’ve done their research.
They offer feedback on the products they are shown. and they make comments to a friend they brought in with them....
By Laura Newcomer
Building customer trust has always been important for companies, but perhaps never more so than today.
CEOs around the world are concerned about consumer trust in business, and rightfully so. Edelman, a global communications firm, published “2019 Edelman Trust Barometer Special...
You may recognize our cloud logo or our friendly characters, but still be wondering: What does Salesforce actually do?
To put it simply, we bring companies and customers together.
Salesforce helps break down technology silos in your organization between departments so no matter where they are,...
There’s no short and simple answer to how businesses should lead through the changes we’ve experienced over the past few months, or what their customer experiences should now look like. It’s a topic that demands a more in-depth discussion, and there may be no better person to lead it than Matt...
Business priorities have shifted from playing offense to defense. It is a critical time to focus on helping customers extract value from your products and services. That’s why your technology team needs to do all they can to leverage existing Salesforce products to improve the customer experience...
By Chuck McKitrick
The vision for our company has always been to help put Canadians into homes, and to help others achieve their financial freedom. While the world has changed a lot amid the recent pandemic, that vision has remained the same — we just deliver on it very differently.
In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company.
Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour...
Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on...