LEADING THROUGH CHANGE

Businesses are facing
unprecedented challenges.

Here are resources to help.

December 11, 2020 By Salesforce Canada

How To Keep Your CRM Platform’s Data Clean

In the old days, it was a filing cabinet that got stuffed so full that no one wanted to risk opening a drawer for fear of what might spill out. Later, it became that shared drive on the corporate network — the one that had folder after folder of documents and spreadsheets that everyone had to wade... Read More

CRM, Data Management

July 24, 2020 By Salesforce Canada

Why and How to Regularly Clean Your CRM Platform’s Data

If your desk becomes too cluttered, important documents inevitably go missing. Fail to weed through your inbox occasionally and it becomes difficult to separate the email messages that require action versus those that can be ignored. A calendar is only useful as long as the schedule of meetings and... Read More

CRM, Data Management

July 3, 2020 By Salesforce Canada

How To Measure Your Marketing Without Data

Walk into the marketing department of any large organization and you’ll likely hear conversations about the same things: open rates, click-throughs, reshares and leads. These are all examples of the data that makes marketers more effective in a digital-first age. Having a solid grasp of the... Read More

Marketing, Data Management

March 12, 2020 By Salesforce Canada

Common Tools (And Their Acronyms) For Marketers

Marketers have two choices: drown in the sea of terminology that reflects how their jobs have changed, or dive in and get into the swing of things. Of course, a certain degree of uncertainty or even trepidation among marketers is more than understandable. Few roles within a company have had to... Read More

CRM, Data Management

February 25, 2020 By Salesforce Canada

Personalized Interactions Takes A Commitment To Detail

For all the hard work and occasional challenges, there are many aspects of working in sales that can be a lot of fun. Travelling to thought-provoking industry events! Getting to know smart and creative customers! All kinds of data entry! Okay, so the data entry part usually isn’t considered all... Read More

Data Management, Sales

February 3, 2020 By Salesforce Canada

Do You Really Need Data And Metrics?

The innovations we’ve seen in cloud computing, mobility and artificial intelligence have been amazing, but so far there’s no technology that can allow busy entrepreneurs to create replicas of themselves. If you’ve launched a small or medium-sized business and have watched it grow, you know how... Read More

Data Management