Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career.
Lots of people did the bare minimum with LinkedIn — created a profile that...
Log in to Twitter and look at what shows up in your feed.
By the time you open your eyes, you might see a flurry of new tweets popping up, and the ones you had begun to scan are already difficult to remember.
This same exercise will play out pretty much the same way whether you try it...
Post. Share. Comment. Repeat.
That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy.
Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter.
Create an event on...
Brands need to communicate in ways that are professional, polite, and personalized to customers. In other words, it’s important to show good etiquette. This is not to be confused with “Reddiquette” — otherwise known as the art of having conversations on Reddit.
Given the prominence of social media...
Don’t let the sea of photographs and videos filling your feed on Facebook, Twitter, Instagram or even LinkedIn fool you: the written word is alive and well.
Companies that want to take advantage of social media services as a marketing channel have recognized that these services have become...
When a sales rep is on the phone, making a series of cold calls, it’s easy for managers to conclude they’re being productive.
Same goes for spotting them creating a pitch deck for a prospect, or writing a follow-up email after a recent customer meeting.
Watching them scrolling through or “liking”...
One team pitches editors and reporters. The other posts directly to accounts. One tries to encourage third parties to tell their story. The other tells stories through text, images and videos and reshares the best of what’s created by third parties.
These make public relations (PR) and social...
Before you walk through the door, check behind you to see if you should be holding it open for the next person. When you haven’t received a response to your email message, your followup should begin with a gentle “just following up.” If you need to reach out to a brand new customer or prospect,...
If you're a small-business owner, you only have a set amount of resources and budget you can use for your marketing. Any marketing initiatives usually take up time as well if you haven't passed them to someone else. One thing that many small-business owners struggle with is whether or not they...