COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office. It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask...
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Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing...
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We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights.
Marc Benioff, Chairman and CEO of Salesforce
In order for a business to best serve its community, its workforce should reflect that community. That means more than...
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It’s hard to stay stagnant in business over the long run. The hope is that you’re gaining ground and growing your company and customer base. There’s the alternative, of course, but there’s no staying in neutral. Many companies try to retain and grow their market share by getting into price wars...
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Being a successful CMO, or even a would-be CMO today, means establishing yourself as a thought leader should go hand-in-hand with developing a personal brand.
Part of this might stem from the “eating your own dog food” principle. If a marketer is really an expert in making use of content marketing...
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Of all the technologies that influence the future of work, hiring managers say artificial intelligence (AI) will be among the most transformational. Already, this technology affects our lives in a multitude of ways. From banks using anti–money laundering algorithms as they filter transactions to...
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