LEADING THROUGH CHANGE

Businesses are facing
unprecedented challenges.

Here are resources to help.

May 29, 2020 By Tiffani Bova

Selling From Home: 10 Sales Questions From Our Community, Answered

COVID-19 has changed the way we do sales forever. Nearly everyone is now a virtual, remote seller, and that will remain mostly true even when it’s safe for us to go back to the office. It’s a major shift – one that’s led many of you to reach out for advice on how to best sell from home. Well, ask... Read More

Customer Engagement, Sales, Sales Cloud, Leading Through Change, Thought Leadership

March 30, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

January 8, 2020 By Salesforce Canada

More than Diversity: How to Work Toward Equality in Your Company

We are better people, companies, and communities when we commit to equal pay, equal opportunity, equal education, and equal rights. Marc Benioff, Chairman and CEO of Salesforce In order for a business to best serve its community, its workforce should reflect that community. That means more than... Read More

Thought Leadership

December 18, 2019 By Salesforce Canada

To Grow Your Company, Drive Innovation

It’s hard to stay stagnant in business over the long run. The hope is that you’re gaining ground and growing your company and customer base. There’s the alternative, of course, but there’s no staying in neutral. Many companies try to retain and grow their market share by getting into price wars... Read More

Thought Leadership

October 30, 2019 By Salesforce Canada

10 Ways Marketers Can Establish Themselves As Thought Leaders

Being a successful CMO, or even a would-be CMO today, means establishing yourself as a thought leader should go hand-in-hand with developing a personal brand. Part of this might stem from the “eating your own dog food” principle. If a marketer is really an expert in making use of content marketing... Read More

Thought Leadership, Marketing

March 26, 2019 By Salesforce Canada

What's the Future of Work in the Age of AI?

Of all the technologies that influence the future of work, hiring managers say artificial intelligence (AI) will be among the most transformational. Already, this technology affects our lives in a multitude of ways. From banks using anti–money laundering algorithms as they filter transactions to... Read More

Leadership Insights, Thought Leadership