How Salesforce Helps Businesses Grow

BY SALESFORCE CANADA

March 16, 2020 By Marc Benioff

A Letter to Our Customers

Together, we are facing a truly unprecedented situation. The global coronavirus pandemic is affecting all of our families, our businesses, our communities, and our way of life. During this time, I wanted to reach out and update you on how we’re approaching the situation at Salesforce. First and... Read More

CEO, Future of Work

March 13, 2020 By Salesforce Canada

What Different Generations Can Teach Each Other About Customer Service

Of all the memes that captured the public’s attention in 2019, ‘OK Boomer” is probably the one companies should keep in mind as they develop their customer service teams. The meme started as a series of dismissive replies to a video on the social media platform TikTok, where an unidentified older... Read More

Customer Story, Corporate Culture

March 11, 2020 By Laura Newcomer

Improve Your Career Path with Education Beyond Diplomas

Advancing your education is a great way to advance your career. But what if you don't have the time, energy, or financial ability to invest in a new or another degree? Certificates and other short-term training programs take less time and cost less than pursuing a traditional degree while still... Read More

Careers, Learning

March 9, 2020 By Salesforce Canada

7 Ways Digital Transformation Benefits SMBs

Life in a small or medium-sized business is largely about building, not transforming. SMBs are often focused on adding to their portfolio of products and services, increasing the volume they sell to their most valuable customers, attracting new customers and hiring the people who help them keep... Read More

Digital Transformation, Small Business

March 6, 2020 By Salesforce Canada

6 Signs You’re Nailing Your Social Media Strategy

Post. Share. Comment. Repeat. That’s a rough formula of how using social media tends to work, whether you’re doing so for fun or as part of your business’s marketing strategy. Craft a compelling tweet about a new product you’re launching, for instance, and post it to Twitter. Create an event on... Read More

Social Media Marketing, Social Media

March 5, 2020 By Salesforce Canada

How To Write A Better Email

Write what you know. Write how you talk. Show, don’t tell. All these rules of thumb about good writing are true (even if they’re a bit overused) but most of us were probably first taught them when we were writing essays or short stories in school. By the time you started writing email messages —... Read More

Email Marketing, Marketing

February 26, 2020 By Salesforce Canada

Could You Run Your Entire Customer Service Department From A Smartphone?

"We are experiencing higher than normal call volumes . . .” “All of our agents are currently busy . . .” “We’ll get to you as soon as we’re back at our desks.” That last line may not be something you’ll hear when you reach out to a company for service and support, but you can almost imagine... Read More

Customer Service, Small Business

February 25, 2020 By Salesforce Canada

Personalized Interactions Takes A Commitment To Detail

For all the hard work and occasional challenges, there are many aspects of working in sales that can be a lot of fun. Travelling to thought-provoking industry events! Getting to know smart and creative customers! All kinds of data entry! Okay, so the data entry part usually isn’t considered all... Read More

Data Management, Sales

February 24, 2020 By Salesforce Canada

The Power Of White Papers

If blog posts, social media posts and infographics are the appetizers of content marketing, consider white papers to be the main course. White papers are often far more attractively produced than they used to be, but their information-packed purpose remains the same. This was the resource that... Read More

Lead Generation, B2B Marketing