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The 2022 Holiday Planning Guide for Retailers

The 2022 Holiday Planning Guide

Inflation, supply problems, and labour shortages can’t keep you down. Find out how to deliver holiday happiness and revenue all year round.

State of the Connected Customer

Discover the trends shaping the future of customer engagement in our latest report.

Salesforce Solves Series

Learn how Salesforce can help businesses of any size and industry solve today’s biggest challenges.

February 17, 2023 By Salesforce Canada

Here’s the Secret to Deliver Price Increases and Maintain Customer Loyalty

Canada may no longer issue pennies, but when you tell your friends and family a recent purchase was “worth every penny,” they all know what you mean. Everything we buy has to be justified. With personal items like clothing or books, we have to convince ourselves that it’s not going to put us behind... Read More

Small Business

February 15, 2023 By Salesforce Canada

Marketing Innovations to Exceed Customer Expectations This Year

More value for money. More personalized service. More support long after a purchase is made. To some extent, the word “more” sum ups a lot about the way customer expectations have evolved. Marketers that want to respond should start by pairing it with the word “innovation.” The most successful... Read More

Marketing

February 8, 2023 By Danny Wong

How Slack Can Help Your Business Level Up Recruitment

To attract quality job applicants, recruiters agonize over details such as job listing keywords, titles, and descriptions. Some take a headhunting approach and use LinkedIn filters and InMail messages for targeted cold outreach. Sponsored display ads and paid job listings, recruiting events, and... Read More

Small Business

February 1, 2023 By Danny Wong

Microcredentials: What They Are and How They Benefit Your Sales Team

The average salesperson is measured by their effort and pipeline — outbound calls, leads generated, engaged leads, and so on — and results, in the form of sales closed and revenue driven. Exceptional salespeople, on the other hand, set themselves apart with skills that highlight their competitive... Read More

Sales

January 30, 2023 By Salesforce Canada

How to Craft a Top-Notch Sales Playbook

There are customers who are still ready to buy, even during challenging economic times. There are prospects who might even be more likely to convert than usual because they want to invest in products and services that keep them competitive. While businesses are facing uncertainty in many areas,... Read More

Sales

January 27, 2023 By Salesforce Canada

Marketing on TikTok: Why You Should Get Started

A middle-aged dad lip synching to a Taylor Swift song. Teens doing choreographed dances from their kitchens. Mini tutorials on how to do everything from fix broken furniture to preparing a gourmet dinner in minutes. The variety of content on TikTok is nearly endless, which helps explain why brands... Read More

Marketing

January 23, 2023 By Salesforce Canada

Time to Switch to a Direct to Consumer Model? Here's What to Consider

Some companies are born as direct-to-consumer entities. Others have observed the way customer experience is evolving and decided that, if they want greater success, it’s time to shift their business model. In many ways, the rise of the direct-to-consumer (D2C) approach reflects how digital... Read More

Sales

January 20, 2023 By Salesforce Canada

What Is a Data Culture and How to Maintain It

There’s a simple but almost foolproof test to determine whether your company has a data culture, and whether it’s well entrenched or not. Here’s how it works: Think back to the last few meetings you’ve had. It could be with employees who all work in a specific department or a larger gathering of... Read More

Small Business

January 11, 2023 By Salesforce Canada

What Is A Workflow? And Why Your Small Business Needs One

You’ve launched your small business. You have products ready to sell. You’ve hired some great people. The next step involves setting up the workflows that keep the company running smoothly. The truth is that although all businesses have established workflows of some kind or another, they aren’t... Read More

Small Business, Startups

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Customer Success

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Salesforce Resource Center: Free Articles, Videos, Tips & More

Stay Inspired

Discover Trailblazer success stories, live events, and expert advice. Only on Salesforce+.

Featured

The 2022 Holiday Planning Guide

State of the Connected Customer

Salesforce Solves Series

Here’s the Secret to Deliver Price Increases and Maintain Customer Loyalty

Marketing Innovations to Exceed Customer Expectations This Year

How Slack Can Help Your Business Level Up Recruitment

Microcredentials: What They Are and How They Benefit Your Sales Team

How to Craft a Top-Notch Sales Playbook

Marketing on TikTok: Why You Should Get Started

Time to Switch to a Direct to Consumer Model? Here's What to Consider

What Is a Data Culture and How to Maintain It

What Is A Workflow? And Why Your Small Business Needs One

Editors' Picks

Customer Success

Discover all of the Trailblazers who are succeeding with Salesforce

CRM 101

Learn what CRM is and how it can improve your customer relationships

Resource Centre

Explore our top resources and stay up to date with the latest business insights

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