If you’re trying to pitch the idea of using a CRM to a person or group that’s averse to trying new technology, ask them to imagine the letters stand for “career redefining moment.”
As you walk through the benefits, you can explain that they actually stand for “customer relationship management,” but...
By Lee Huffman
Technology moves so fast, it can be hard to keep up with the latest and greatest. Not understanding a new program, phone app, or piece of hardware doesn't mean you aren't technologically capable. It just means you need to shift your approach a bit. Even though the world is constantly...
When most small business owners drew up their original business plan, they probably didn’t include “artificial intelligence” under the list of resources they would need.
After all, a few years ago the notion of a small business using such technology — which was arguably even less well-understood...
You may not be able to argue with statistics, but you should always be able to act on them. Even as you’re reading these words, your business is generating data that is worthy of analysis.
Your website is converting visitors into active prospects . . . or not.
Your social media posts are driving...
By Laura Newcomer
Building customer trust has always been important for companies, but perhaps never more so than today.
CEOs around the world are concerned about consumer trust in business, and rightfully so. Edelman, a global communications firm, published “2019 Edelman Trust Barometer Special...
Would you like to purchase a waste disposal sanitation system — or a garbage can?
Similarly, most of us would probably search online for a “microwave,” assuming vendors would realize we were interested in an oven and not the properties of radiation.
Sometimes, though, companies fall into the trap...
To a true entrepreneur, words like “growth” and “success” aren’t just related — they’re practically synonyms.
Even if you refer to the plans and activities you pursue as a business strategy, you’re really talking about a growth strategy. This encompasses getting more customers, more sales, and...
By Kathryn Casna
The term “open rate” may seem self-explanatory, but understanding this metric is critical to the success of your email marketing efforts. And while calculating your open rate may be simple, improving your score isn’t because a lot of factors affect your numbers. And then there’s...
When a customer sends in an email with a question or complaint, the ideal response time is approximately “yesterday.”
Even though it may seem less immediate than making a phone call to a contact centre, the best customer service teams treat email messages with the same urgency and importance. How...