You’re the boss. You’re also the sales manager. You’re the CMO. When customer service issues arise, they come to you. If there are financial decisions to be made, you will be the one making them. Like so many other solopreneurs, you probably wouldn’t have it any other way.
Although most businesses...
A sticky customer is the kind you probably had in your head when you first thought of starting a small or medium-sized business.
From the moment you sell them your product or service, they get it. They understand why it’s important and why they should appreciate it, or maybe even love it.
They start the job interview off with a smile. They talk warmly about their former employer. They have good references from reputable people in the industry.
Sounds like the perfect hire, right? There’s just one problem: They haven’t done this particular job before — or in some cases, they have...
Even if you still make a lot of phone calls, are constantly texting and post on social media throughout the day, you probably also continue to live in your inbox.
Customers often reach out via email with feedback or questions about a proposed deal. Coworkers and managers send email to provide...
Startups have the advantage of offering a completely clean slate to their first customers in terms of a service experience.
A larger organization might already have a reputation for keeping people on hold when they call in. Companies that have been around for a long time might still be struggling...
You don’t just want to be a startup.
You want to be one of those kinds of startups — the ones experts suggest will become the next big thing in their industry, the ones whose every move gets covered in the media and whose name becomes almost synonymous with “innovation.”
These are all examples of...
Your first sale as a startup might feel like a minor miracle.
The second, third and fourth sale might seem like a series of happy accidents.
By the time you’re seeing a steady influx of sales, though, it’s time to stop treating them as isolated incidents and more of a guide to the ongoing health...
The concept of an elevator pitch is so common in the startup community it’s easy to forget (or overlook) the unlikely premise it’s based upon.
As many founders already know, an elevator pitch is a summary of your startup’s value proposition and mission that’s compelling, convincing and short....
If you’re an entrepreneur thinking about partnering with an organization like Salesforce Ventures, here are three benefits to keep in mind to make sure you get the most from the potential partnership opportunity: