1.0Salesforcehttps://www.salesforce.com/ca/blogSalesforce Canadahttps://www.salesforce.com/ca/blog/author/salesforce-canada/rich600338<blockquote class="wp-embedded-content" data-secret="bZpspHAdeb"><a href="https://www.salesforce.com/ca/blog/art-of-tripwire-sales/">Master The Art Of Tripwire Sales</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/ca/blog/art-of-tripwire-sales/embed/#?secret=bZpspHAdeb" width="600" height="338" title="“Master The Art Of Tripwire Sales” — Salesforce" data-secret="bZpspHAdeb" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://wp-bn.salesforce.com/ca/blog/wp-includes/js/wp-embed.min.js </script> https://wp-bn.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/sales-conversion.jpg945495The core of every great pitch is arguably about supporting customers with products and services that not only help them keep standing, but grow even larger. That may make the notion of “tripwire” sales and marketing sound a little mean-spirited, but it’s not.