1.0Salesforcehttps://www.salesforce.com/ca/blogSalesforce Canadahttps://www.salesforce.com/ca/blog/author/salesforce-canada/rich600338<blockquote class="wp-embedded-content" data-secret="LVhYDd6u1H"><a href="https://www.salesforce.com/ca/blog/journey-analytics-primer/">A Journey Analytics Primer For Modern Marketers</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://www.salesforce.com/ca/blog/journey-analytics-primer/embed/#?secret=LVhYDd6u1H" width="600" height="338" title="“A Journey Analytics Primer For Modern Marketers” — Salesforce" data-secret="LVhYDd6u1H" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script> /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); //# sourceURL=https://wp-bn.salesforce.com/ca/blog/wp-includes/js/wp-embed.min.js </script> https://wp-bn.salesforce.com/ca/blog/wp-content/uploads/sites/12/2023/10/journey-analytics-primer-og.jpg1200628Journey analytics begins with paying closer attention to how your customers navigate their way through the marketing channels you operate, and then optimizing those channels to make an easy, more compelling experience.