{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/ca\/blog","author_name":"Salesforce Canada","author_url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/","title":"Cause and Effect: How to Lead Your Customers Through Your Funnel","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"9CmrQBhcD7\"><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/lead-customers-through-funnel\/\">Cause and Effect: How to Lead Your Customers Through Your Funnel<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/lead-customers-through-funnel\/embed\/#?secret=9CmrQBhcD7\" width=\"600\" height=\"338\" title=\"&#8220;Cause and Effect: How to Lead Your Customers Through Your Funnel&#8221; &#8212; Salesforce\" data-secret=\"9CmrQBhcD7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/Lead-Through-Funnel-open-graph.jpg","thumbnail_width":1200,"thumbnail_height":627,"description":"Research and construct your personas, decide how you can best help them in each part of the customer journey, and then make it easy for them to move forward\u2014and eventually finalize the sale."}