{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/ca\/blog","author_name":"Salesforce Canada","author_url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/","title":"The Five Ws All Marketers Should Apply To Artificial Intelligence","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"pAgAcHeyCv\"><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/marketing-artificial-intelligence\/\">The Five Ws All Marketers Should Apply To Artificial Intelligence<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/marketing-artificial-intelligence\/embed\/#?secret=pAgAcHeyCv\" width=\"600\" height=\"338\" title=\"&#8220;The Five Ws All Marketers Should Apply To Artificial Intelligence&#8221; &#8212; Salesforce\" data-secret=\"pAgAcHeyCv\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/marketing-ai.jpg","thumbnail_width":1322,"thumbnail_height":793,"description":"It\u2019s a lot quicker and easier to say \u201cAI\u201d than using the term \u201cartificial intelligence\u201d in full, but marketers who want to take advantage of the technology should really be paying attention to some other letters \u2014 five Ws and one H. Unless you\u2019ve already been using AI tools, for example, the"}