{"version":"1.0","provider_name":"Salesforce","provider_url":"https:\/\/www.salesforce.com\/ca\/blog","author_name":"Salesforce Canada","author_url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/","title":"What Is Pay Per Click (PPC)?","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"M105RZn7wi\"><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/what-is-pay-per-click-ppc\/\">What Is Pay Per Click (PPC)?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/what-is-pay-per-click-ppc\/embed\/#?secret=M105RZn7wi\" width=\"600\" height=\"338\" title=\"&#8220;What Is Pay Per Click (PPC)?&#8221; &#8212; Salesforce\" data-secret=\"M105RZn7wi\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/wp-bn.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/whatispayperclickppc.jpg","thumbnail_width":724,"thumbnail_height":483,"description":"You\u2019ve diligently developed the right keywords. You\u2019ve invested time in researching and writing content for a landing page, blog or eBook to align with those keywords. You publish it and, before long, it ranks at the top of search engine results! Still, you\u2019re disappointed. Even angry. You feel"}