{"id":1009,"date":"2020-12-28T15:46:00","date_gmt":"2023-10-18T15:46:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1009"},"modified":"2023-10-18T17:35:31","modified_gmt":"2023-10-18T17:35:31","slug":"your-marketing-needs-to-have-a-specific-personality","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/","title":{"rendered":"Your Marketing Needs To Have A Specific Personality"},"content":{"rendered":"\n

The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky.<\/p>\n

Your favourite brands often have those qualities too, but it’s not always clear by the way they market themselves. <\/p>\n

A company is usually made up of multiple people, of course, so the concept of having a \u201cpersonality\u201d is a little different in this case. It\u2019s a good idea to think of personality in marketing, though, because you\u2019re developing one \u2014 whether it\u2019s intentional or not. <\/p>\n

The way a brand talks about its products, the target market it hopes to reach and even its values all blend into something customers will use to recognize it. <\/p>\n

If the customer experience you offer is consistently helpful and friendly, you\u2019ll start to be perceived that way. Customers will talk about those personality traits with their family and friends. This is a form of \u201cword of mouth\u201d marketing that\u2019s organic and powerful. <\/p>\n

If the customer experience you offer has a history of being slow, unresponsive or unfriendly, however, the personality you develop in your marketing may be the only way to shift negative perceptions. (This is assuming you\u2019ve actually made improvements to those customer experience issues behind the scenes, of course.) <\/p>\n

Your brand\u2019s personality doesn\u2019t just manifest itself in a single marketing campaign or piece of advertising creative. It\u2019s something that informs every single campaign, providing a consistent, high-level message that a campaign or other marketing tactic will build upon. <\/p>\n

Rather than simply allowing your brand to develop its personality by accident, it\u2019s better to think about it from the outset as part of a comprehensive marketing strategy<\/a>. <\/p>\n

In other words, make specific choices on the traits and qualities that you want to express to the world, rather than have the market decide on them for you. These are some of the approaches you can use to go about it: <\/p>\n

Envision the ideal match for your customer persona<\/h2>\n

You may have already created one or more personas for marketing purposes. These are the fictitious representative examples of the kind of people you believe will be interested in your products and services. <\/p>\n

The most successful companies tend to make these as detailed as possible, so that they can imagine all their customers\u2019 potential needs, desires and pain points. Your marketing personality could begin with a very similar exercise. <\/p>\n

Take your customer persona and think about the kind of person \u2014 not just a brand \u2014 who would be most helpful to them. The kind of person who would know the best products and services to recommend to them, or who would offer them inspiration and support of some kind. <\/p>\n

Some brands have actual mascots that represent this kind of personality, like the ones you sometimes see on cereal boxes. You don\u2019t have to go that far, but the more vivid you imagine your brand persona, the more likely it\u2019s going to make your company the kind your customer persona would like to meet. <\/p>\n

Define the actions that will bring the personality to life<\/h2>\n

Lots of companies draft brand guidelines that include something about tone<\/a>. They might say, for instance, that they want their brand\u2019s marketing materials to convey the sense that the company is trustworthy or authoritative. <\/p>\n

A customer might look at that intended tone and say, \u201cProve it!\u201d<\/p>\n

Nobody walks around describing their personality to others as a way of demonstrating the kind of person they are. You show it by your actions, and marketing is no different. <\/p>\n

You should be thinking through everything from slogans to colour palettes to ensure that your personality is subtly suggested and reinforced. <\/p>\n

It\u2019s kind of like dressing up for work. You may have great skills, but people are sometimes quicker to assume the best when you\u2019re wearing something clean and professional when you\u2019re on the job. <\/p>\n

Of course, talking about your brand personality is okay when it\u2019s providing context around your actions. If your company is participating in some kind of charitable or philanthropic activity, for instance, you can explain that part of the rationale is that the brand deeply cares about a specific cause. <\/p>\n

Just make sure your actions reflect your marketing personality, and vice versa. <\/p>\n

Make your marketing personality multidimensional <\/h2>\n

Just as an individual personality is made up of several different facets\u2014 no one is perky all the time \u2014 the personality of your brand may be slightly different depending on what you\u2019re trying to convey. <\/p>\n

Think of a healthcare brand that needs to be reassuring and fairly serious in terms of its marketing personality in most cases, for instance. When it comes time to have a marketing campaign designed to attract top talent, you may need to highlight aspects of your brand personality that are more fun and light-hearted to suggest it\u2019s a great place to work. <\/p>\n

A more entertainment-oriented brand might have a marketing personality that makes use of humour. If it\u2019s giving back to the community in some way, though, it might have to adopt a more serious tone to show it has deep principles at its core. <\/p>\n

Your marketing should have a specific personality, but it will likely evolve as your company grows and changes over time. This is just like what happens to us as people when we mature and (hopefully) become wiser with age. <\/p>\n

Just remember that the point of a personality is to help nurture relationships<\/a> with other people. That\u2019s what the best marketing should do, too. <\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky.
\nYour favourite brands often have those qualities too, but it’s not always clear by the way they market themselves.
\nA<\/p>\n","protected":false},"author":1,"featured_media":1011,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[3],"sf_content_type":[],"coauthors":[2],"class_list":["post-1009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing"],"yoast_head":"\nYour Marketing Needs To Have A Specific Personality - Salesforce<\/title>\n<meta name=\"description\" content=\"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your Marketing Needs To Have A Specific Personality\" \/>\n<meta property=\"og:description\" content=\"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T15:46:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:35:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"729\" \/>\n\t<meta property=\"og:image:height\" content=\"479\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"Your Marketing Needs To Have A Specific Personality\",\"datePublished\":\"2023-10-18T15:46:09+00:00\",\"dateModified\":\"2023-10-18T17:35:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\"},\"wordCount\":940,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\",\"name\":\"Your Marketing Needs To Have A Specific Personality - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg\",\"datePublished\":\"2023-10-18T15:46:09+00:00\",\"dateModified\":\"2023-10-18T17:35:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg\",\"width\":729,\"height\":479,\"caption\":\"Your Marketing Needs To Have A Specific Personality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Your Marketing Needs To Have A Specific Personality\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Your Marketing Needs To Have A Specific Personality - Salesforce","description":"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/","og_locale":"en_US","og_type":"article","og_title":"Your Marketing Needs To Have A Specific Personality","og_description":"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T15:46:09+00:00","article_modified_time":"2023-10-18T17:35:31+00:00","og_image":[{"width":729,"height":479,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"Your Marketing Needs To Have A Specific Personality","datePublished":"2023-10-18T15:46:09+00:00","dateModified":"2023-10-18T17:35:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/"},"wordCount":940,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/","name":"Your Marketing Needs To Have A Specific Personality - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","datePublished":"2023-10-18T15:46:09+00:00","dateModified":"2023-10-18T17:35:31+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"The people you enjoy spending time with the most probably have some exceptional character traits. These could include being energetic, fun, compassionate, thoughtful or even quirky. Your favourite brands often have those qualities too, but it's not always clear by the way they market themselves. A","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","width":729,"height":479,"caption":"Your Marketing Needs To Have A Specific Personality"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/your-marketing-needs-to-have-a-specific-personality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Your Marketing Needs To Have A Specific Personality"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/your-marketing-needs-to-have-a-specific-personality.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=1009"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1009\/revisions"}],"predecessor-version":[{"id":5825,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1009\/revisions\/5825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/1011"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=1009"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=1009"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1009"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=1009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}