{"id":1030,"date":"2020-12-16T15:46:00","date_gmt":"2023-10-18T15:46:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1030"},"modified":"2023-10-18T17:35:31","modified_gmt":"2023-10-18T17:35:31","slug":"how-to-use-hashtags-to-increase-email-signups","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/how-to-use-hashtags-to-increase-email-signups\/","title":{"rendered":"How To Use Hashtags To Increase Email Signups"},"content":{"rendered":"\n

It\u2019s okay if you don\u2019t have a lot of experience using hashtags to increase your email signups. We\u2019re here to offer a #protip or two. <\/p>\n

Just putting a phrase like \u201cpro tip\u201d together and preceding it with that little symbol will create an entirely different experience on platforms like Twitter, Instagram, Facebook or LinkedIn. <\/p>\n

Instead of a caption or post that is simply made up of static text, you are immediately connecting your content to the online equivalent of the world\u2019s biggest library system. <\/p>\n

In a library, for example, books are catalogued with a set of numbers to make it easier to find volumes about the same subject in one place. Hashtags work exactly the same way, except that every social media user acts as the librarian, choosing words that best sum up their content.<\/p>\n

One key difference is that hashtags don\u2019t necessarily have to describe the topic of the post. They can also reflect some kind of sentiment associated with the content, or refer to an entity related to it. For marketers, this might be the name of their brand, or a slogan their brand is using in other elements of a campaign. <\/p>\n

It\u2019s pretty obvious to see how using hashtags in your marketing<\/a> could assist with things like brand awareness and perhaps even drive engagement with online ads. For many brands, though, using hashtags to grow your email list could offer even greater long-term value. <\/p>\n

The power of growing your email list with hashtags<\/h2>\n

When customers opt into your email list, it\u2019s a clear signal of intent. Even if they\u2019re not ready to make a purchase right away, they are interested enough in your brand that they want to learn more about who you are, what you do and how it could fit into the things they care about. <\/p>\n

At the same time, growing your email list needs to be carefully managed, especially in a country like Canada where we\u2019ve created laws specifically aimed at protecting consumer privacy. We\u2019re an \u201copt-in\u201d culture, which means you have to ensure customers have a clear path to giving their consent to be contacted before you can send them a branded email message. <\/p>\n

Hashtags are a surprisingly effective way to head down that path. Here are a few of the routes you could take:<\/p>\n

1. The \u2018join our community\u2019 approach<\/h2>\n

Customers get hit with a lot of potential content to click on when they open their social media apps. They might be interested in something you posted<\/a> but forget to pursue it right away. <\/p>\n

Sometimes it helps to be upfront about the opportunities they get by becoming part of your email list. Think about a post that offers an example of a compelling blog, special promotion or other \u201cinsider\u201d information that always goes to your database first. <\/p>\n

Use a consistent hashtag on that post, as well as other content you share. If someone clicks on the hashtag, they\u2019ll see the post with your invitation to subscribe along with everything else tagged with it. <\/p>\n

2. The \u2018keep the momentum going\u2019 approach<\/h2>\n

Contests are often a great way to generate interest in your brand, a specific product, or both. In many cases, though, the number of winners you can choose is limited. Offering great content through your email newsletter is one way to give everyone who participates an additional form of reward. <\/p>\n

Hashtags related to a contest may drive higher volumes of interest around social posts, and therefore click-throughs to your site where customers can enter to win. Once they\u2019ve finished entering their details, however, you can always add an option to subscribe to your newsletter as well.<\/p>\n

In other cases, event-related hashtags become viral because \u2014 whether it\u2019s a virtual or in-person gathering \u2014 they are a useful way to tag comments people have about their experience and key takeaways. <\/p>\n

Weaving a post that reminds attendees about your email newsletter among those posts with an event hashtag is easy to do. Think about mentioning it as the event gets started, for instance, and maybe again just before you wrap up. If it was a good event, being a subscriber means they can enjoy on-demand videos of the event if you\u2019re offering them later, or even blog posts that recap key sessions. <\/p>\n

3. The \u2018user generated content\u2019 approach<\/h2>\n

Nothing is more convincing than when a brand\u2019s customers talk about it openly and honestly with their peers. The problem is that usually, those conversations are happening privately behind the scenes. <\/p>\n

Think about a marketing campaign that encourages user-generated content to bring those conversations to the surface. You could ask or entice customers to post a photo of themselves on Instagram using your product, for instance, or citing specifics on Twitter about how your services solved a problem they had. Offer a common hashtag they could include with their posts to make it easy to round them up later. <\/p>\n

If you obtain their permission, those user-generated content (UGC) posts could become the basis of a \u201cpart two\u201d in that campaign, where you\u2019re celebrating your audience\u2019s success. <\/p>\n

At that point, it\u2019s only human nature that those seeing those posts might want to emulate the people featured in them. That\u2019s where an offer to sign up to your email list in the caption or within the post somewhere could be highly compelling. <\/p>\n

Next steps<\/h2>\n

The best thing about the approaches outlined above is that you aren\u2019t restricted to trying just one of them. All three might yield new signups if you experiment with them over time. <\/p>\n

Just make sure you choose a hashtag<\/a> that won\u2019t be easily (or accidentally) copied by another brand. And keep them as short as possible \u2014 long hashtags tend to be forgotten or ignored, given that many people are using them when they\u2019re walking around with mobile devices. <\/p>\n

Finally, build upon any growth you get in your list. Make it easy for your audience to click and share any highlights from your blog posts or other content with a hashtag already pre-populated for them. <\/p>\n

At that point, your customers will be doing some organic marketing on your behalf \u2014 using hashtags that keep the value of being on your email list front and centre in everyone\u2019s minds. <\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s okay if you don\u2019t have a lot of experience using hashtags to increase your email signups. We\u2019re here to offer a #protip or two.
\nJust putting a phrase like \u201cpro tip\u201d together and preceding it with that little symbol will create an entirely different experience on platforms like Twitter,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[3],"sf_content_type":[],"coauthors":[2],"class_list":["post-1030","post","type-post","status-publish","format-standard","hentry","sf_topic-marketing"],"yoast_head":"\nHow To Use Hashtags To Increase Email Signups - Salesforce<\/title>\n<meta name=\"description\" content=\"It\u2019s okay if you don\u2019t have a lot of experience using hashtags to increase your email signups. We\u2019re here to offer a #protip or two. 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