{"id":1156,"date":"2020-09-18T15:48:00","date_gmt":"2023-10-18T15:48:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1156"},"modified":"2023-10-18T17:35:32","modified_gmt":"2023-10-18T17:35:32","slug":"how-to-create-content-for-linkedin","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/how-to-create-content-for-linkedin\/","title":{"rendered":"How To Create Content For LinkedIn"},"content":{"rendered":"\n

Most social networks are a place where you can make friends, keep in touch with family and find all kinds of photos and videos to entertain yourself. LinkedIn, on the other hand, is where you can build a better career. <\/p>\n

Lots of people did the bare minimum with LinkedIn \u2014 created a profile that offers the highlights of their resume \u2014 and then neglected it. <\/p>\n

If you haven\u2019t been on for a while, though, one visit should be enough to show you that LinkedIn has become a dynamic community, where professionals exchange all kinds of information and ideas. <\/p>\n

Your feed will likely show a continuous stream of updates from people you\u2019ve worked for, people you admire and even people who are newer to the market. Some of these updates will simply be links to articles. Others will have nuggets of insight they\u2019ve learned directly on the job. <\/p>\n

There will also be people who have uploaded videos of themselves natively to LinkedIn, who have authored a LinkedIn post or who are running a LinkedIn group. <\/p>\n

It might be best to think of LinkedIn as the world\u2019s largest, most decentralized and perhaps most successful intranet \u2014 an online destination for relevant work-related content that transcends a single employer. <\/p>\n

Lots of recruiters and HR managers are regularly scouring LinkedIn looking for talent, of course. But there are also just as many people using LinkedIn to connect with prospects or customers<\/a>, to create thought leadership that bring new connection requests their way and to nurture long-established relationships. <\/p>\n

As with any social platform, you need to get to know the nuances of using LinkedIn<\/a> and make sure you\u2019re only contributing content that others will find valuable. Here are a few things to consider:<\/p>\n

1. Update your \u2018evergreen\u2019 content first<\/h2>\n

Successful companies know they need to ensure the information on the \u201cAbout\u201d page of their website needs to be both accurate and compelling. The same goes with your LinkedIn profile, particularly the \u201cSummary\u201d section near the top.<\/p>\n

This is almost like an \u201cAbout\u201d page for you and your career history. Use this space to talk about your inner sense of purpose or \u201cwhy\u201d \u2014what makes you driven to succeed? <\/p>\n

Make every paragraph of this area outcome-oriented, where you talk at a high level about what you\u2019ve done for your employers and customers. <\/p>\n

Remember that a customer or lead might look up your profile prior to a call or introductory meeting, so make sure you have something that creates a digital first impression before the \u201creal\u201d one.<\/p>\n

2. Strategize shortform and longform posts<\/h2>\n

On a day to day basis, you can post updates on LinkedIn that others in your network might have missed. Some examples could include the latest market research that pertains to your industry and your customers, a news article from a trade publication or even just a video pointing to a webinar recap. <\/p>\n

Don\u2019t use LinkedIn posts to overtly pitch products and services. Instead, look for content that reinforces your company\u2019s value proposition. If they\u2019re not working for a competitor, for instance, there might be posts from industry thought leaders (such as business book authors) that you can reshare with your own commentary added at the top.<\/p>\n

Use longer content to share your best insights. LinkedIn often offers prompts for these posts, such as lessons from your mentor, recollections from your first or best job experience and so on. These posts are almost like a blog that focuses on your career, and your reflections on what you\u2019ve taken away from your first-hand job experiences. <\/p>\n

3. Stand out with video<\/h2>\n

Video is still a relatively recent addition to the kind of content you can share on LinkedIn, which means it\u2019s easier to get noticed when you use it. <\/p>\n

Again, this isn\u2019t an excuse to upload your company\u2019s latest promo or TV spot. Here are a few other ideas you could add to your feed:<\/p>\n