{"id":1293,"date":"2020-05-13T15:49:00","date_gmt":"2023-10-18T15:49:56","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1293"},"modified":"2023-10-18T17:35:34","modified_gmt":"2023-10-18T17:35:34","slug":"luv2pak-pivot-ppe","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/luv2pak-pivot-ppe\/","title":{"rendered":"Inside Luv2Pak\u2019s Pivot To Helping Provide PPE To Front-Line Workers"},"content":{"rendered":"\n

By Ben Hertzman, Chief Operating Officer at Luv2Pak<\/b><\/p>\n

When this crisis began, we realized early on that we had a unique opportunity as a company to help and give back. <\/p>\n

Although the average Canadian consumer might not recognize our name, they\u2019ve almost certainly used our products, because we supply retail & gift packaging \u2014 like gift boxes and shopping bags \u2014 to businesses of every size across North America. <\/p>\n

That work we\u2019ve been doing as a family business since 1917 has given us deep experience in sourcing high quality goods from international markets. If there\u2019s one company that\u2019s set up to import Personal Protective Equipment (PPE), it\u2019s us. <\/p>\n

Since the Province of Ontario reached out to us more than a month ago, we\u2019ve pivoted our business accordingly. We have had staff on the ground in Asia, visiting factories, securing production space, booking air freight and other work non-stop. In that time we\u2019ve helped get hundreds of thousands of masks in stock in Canada<\/a> – and that\u2019s just the start. <\/p>\n

Adapting To New Technologies<\/h2>\n

Of course, like most businesses, we have had to learn to work in new ways. Following the government\u2019s recommendation about social distancing, we now have our entire team set up to work virtually. This has brought new meaning to the term \u201cdigital transformation.\u201d <\/p>\n

When we had an inkling that we might have to shut down our office, the first thing we did was buy laptops for staff that didn\u2019t have them, and prepare to have our entire staff work from home. Then it was a matter of training people who have never used video conferencing software before on how to share screens and collaborate.<\/p>\n

There were a lot of processes that were historically done longhand and on pieces of paper. We had to change all that to scanning things and using products like DocuSign to sign contracts.<\/p>\n

The most critical business processes needed even more specialized applications. <\/p>\n

We\u2019ve embedded Salesforce into how we\u2019ve operated our business for many years, and working to source and secure PPE is no different. <\/p>\n

We use Sales Cloud<\/a> to assign inquiries for masks to a rep as they come in. The visibility Salesforce provides us is essential because there can be a lot of complexity in fulfilling those orders. There is a different level of complexity to fulfilling a 100 piece order from stock, or arranging the production & logistics for a custom run of 100,000+ pieces. A tool like Sales Cloud ensures we deliver what\u2019s needed in a way that\u2019s transparent and seamless to everyone on the team who needs to be involved. <\/p>\n

Adapting To Industry-Specific Needs<\/h2>\n

The medical supply business has a lot of similarities with our traditional business in terms of production scheduling and project management, which we\u2019ve been doing for over 100 years. <\/p>\n

When working with suppliers, you have to know how many pieces they can produce per day with multiple factories running, and how to consolidate the shipments, and find the most efficient way to get the goods to Canada – whether it be Air Freight, Courier or Expedited Ocean Freight. <\/p>\n

We use Salesforce to track where our largest needs are, and dedicate the right resources based on our analysis. The data allows us to ask ourselves smart questions that can have a big impact on the final outcomes: Are we using the right factories? Is the lead time too long?<\/p>\n

Beyond that, though, we\u2019ve been exposed to this whole other world. One where we\u2019re constantly learning new regulations, and ensuring compliance with Health Canada\u2019s standards. If you\u2019re buying a shopping bag, you have to have quality control in place before you leave Asia, but it\u2019s not like a medical device that protects someone\u2019s life. There\u2019s a whole other level of care and attention to detail necessary to ensure a mask or other PPE meets the necessary standards. <\/p>\n

Adapting To New Ways Of Managing<\/h2>\n

We\u2019ve dedicated our entire company to this project. In doing so, we\u2019ve had to set up systems to ensure we\u2019re clear on direction, and well connected – especially since we are working remotely. This includes things we didn\u2019t do before, like daily department meetings. Management meets every day at 12, sales at 8:30 and buyers at 10.<\/p>\n

I\u2019ve also learned you have to be more deliberate about being available to your staff. It means asking questions like, \u201cAre you safe?\u201d \u201cIs your family okay?\u201d We\u2019re doing a lot more one-on-one calls to make sure everyone is doing all right.<\/p>\n

We expect a speed bump every day. I don\u2019t always know what it\u2019s going to be but I know it\u2019s coming. The good thing is, there\u2019s no situation we haven\u2019t been able to overcome yet. I can only imagine what those on the front lines must be facing on a daily basis.<\/p>\n

When you\u2019re able to have a higher purpose beyond your day to day, however \u2014 in this case, helping fight a global pandemic \u2014 it\u2019s a win no matter how you look at it, and it\u2019s incredibly empowering for your staff. For the rest of our lives, we\u2019re going to remember these times, when we were up through the night to secure masks for front-line workers.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

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