{"id":1345,"date":"2020-03-12T15:50:00","date_gmt":"2023-10-18T15:50:37","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1345"},"modified":"2023-10-18T17:35:34","modified_gmt":"2023-10-18T17:35:34","slug":"skilling-up-a-fun-term-for-an-important-sales-task","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/","title":{"rendered":"Skilling Up: A Fun Term For An Important Sales Task"},"content":{"rendered":"\n<p>Most of us don\u2019t wake up thinking, \u201cToday I\u2019m going to be skilling up!\u201d<\/p>\n<p>Similarly, skilling up probably seems too vague to be written out as an item on a to-do list. <\/p>\n<p>Even our managers \u2014 the people who tend to be most concerned with our professional development \u2014 are unlikely to ask, \u201cHow\u2019s your skilling up going?\u201d<\/p>\n<p>Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better. <\/p>\n<p>It might be easier to conceptualize skilling up by thinking about the consequences when it doesn\u2019t happen. Reps start to lose out on important ways to connect with customers and prospects, fail to nurture relationships effectively and, eventually, begin to see their win rate plummet and fail to meet their quota. <\/p>\n<p>On the other hand, skilling up might provoke a pretty natural question: \u201cSkilling up to what?\u201d If you\u2019re an experienced sales rep, for instance, do you really need more <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2016\/12\/invest-in-training-sales-team.html\">training about selling<\/a>, or using <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2015\/12\/sales-skills-2016.html\">the basic skills<\/a> associated with selling? <\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2016\/03\/careers-of-famous-salespeople.html\">The best sales reps<\/a> will tell you the answer is yes. Rather than settle into complacency or risk falling behind their competitors, they recognize that skilling up is something you\u2019ll never fully complete, because there\u2019s always more to learn.<\/p>\n<p>If you approach it with the right attitude, though, it can also be something that keeps the job fun and interesting. Let\u2019s get started: <\/p>\n<h2>1. Get ahead of a performance review with a self-assessment preview<\/h2>\n<p>The areas where you need to skill up will often come during that annual time of year where you sit down with your manager and go over what\u2019s happened over the previous 12 months. Sometimes this can be an uncomfortable exercise for both parties, but less so when a rep proactively takes ownership of the process.<\/p>\n<p>Even if your performance reviews at work don\u2019t mandate a step involving self-evaluation, take the time to do one before the meeting with your manager takes place. On a quarterly basis, for example, rate yourself on areas such as: <\/p>\n<ul>\n<li>Cross-selling or upselling versus closing standard deals<\/li>\n<li>Demonstrating empathy with customers and prospects<\/li>\n<li>Negotiating terms and conditions on complex or difficult deals<\/li>\n<li>Working to shorten the sales cycle<\/li>\n<li>Driving repeat or loyal customers<\/li>\n<\/ul>\n<p>The good thing is that none of this has to be subjective. The numbers should all be there in your <a href=\"https:\/\/salesforce.com\/ca\/products\/sales-cloud\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">CRM<\/a> to help make your self-assessment not only accurate, but actionable. <\/p>\n<h2>2. Explore a variety of sources and approaches to skilling up<\/h2>\n<p>Depending on where you work, there may be an entire library of resources to help you get to know your company\u2019s products better, <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2017\/07\/art-of-sales-taining-refreshers.html\" adhocenable=\"false\">refresh your existing sales skills<\/a> or even take time off for courses that could help you towards earning a promotion. <\/p>\n<p>Companies often provide bursaries or funding to support continuing education, organize lunch n\u2019 learns and carve out office hours with senior leaders for coaching. It\u2019s surprising how often these kinds of opportunities go unused, or at least are under-used by many employees.<\/p>\n<p>You don\u2019t have to rely on your employer to skill up, however. Think about ways you can integrate continuous learning as part of your workday, using all the content and channels available. <\/p>\n<p>You might subscribe to an email newsletter with sales coaching tips you can read during a coffee break or on your lunch hour. Many webinars are deliberately scheduled over lunch hour time periods too, and are available via replay afterwards when you\u2019re at the airport or between meetings. Learn via podcast while driving in your car. <\/p>\n<p>There are all kinds of e-learning opportunities on social media platforms like LinkedIn as well as third-party sites. Don\u2019t overlook anything (including <a href=\"https:\/\/trailhead.salesforce.com\/en\/home\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Trailhead<\/a>!) that might work for you.<\/p>\n<h2>3. Unleash anyone\u2019s inner coach with some powerful questions<\/h2>\n<p>We would all probably be skilling up more regularly if we had a wise, experienced guru who would take us under their wing and benevolently impart everything they know about selling. Sadly, such coaches and mentors often remain elusive. <\/p>\n<p>Taking the initiative to find coaches and mentors tends to work a lot better. This can be as simple as asking your manager for a few extra minutes each week to go over your goals, or the weak spots you\u2019re attempting to improve upon.<\/p>\n<p>Keep a few questions at the ready whenever you\u2019re talking to someone else who seems like a potential coach or mentor. Some good ones include, \u201cWhat\u2019s the best buying experience you\u2019ve ever had?\u201d or \u201cWhat\u2019s the best way for a sales rep to earn your trust?\u201d Another might be, \u201cWhat do you wish more sales people understood about (fill in the blank)?\u201d<\/p>\n<p>When you show genuine curiosity and desire to learn, people tend to be ready to help. Use these kinds of questions with the next great speaker you hear at an industry event after they\u2019ve wrapped up their keynote. Use them on a friend who works in an industry similar to yours. And don\u2019t forget those buying: your best customers could become de facto coaches in some cases. <\/p>\n<p>The best coaching and mentoring relationships are rarely one-way streets. When you\u2019re looking for insight and advice to skill up in sales, think first about their needs and problems you might be able to help them solve. Bring something to the table in exchange for their time, and you\u2019re likely to get just as much (or more) value back.<\/p>\n<h2>Final thoughts<\/h2>\n<p>The obvious goal for skilling up in sales is to sell more, but one thing to keep in mind is how you can do that by educating yourself about areas outside sales. <\/p>\n<p>Ensure that part of your plan includes skilling up in the art of marketing, for example, or how customer service teams work today. This is easier than ever because, like sales, these are all areas that are being completely transformed by technology. <\/p>\n<p>The better you can think and work cross-functionally, the more likely everyone in the company will become successful. That\u2019s how real leaders think about skilling up, and why continuously learning becomes the foundation of everything they do. <\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.<\/p>\n","protected":false},"author":1,"featured_media":1347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[4,40],"sf_content_type":[],"coauthors":[2],"class_list":["post-1345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales","sf_topic-training"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Skilling Up: A Fun Term For An Important Sales Task - Salesforce<\/title>\n<meta name=\"description\" content=\"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Skilling Up: A Fun Term For An Important Sales Task\" \/>\n<meta property=\"og:description\" content=\"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T15:50:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:35:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"Skilling Up: A Fun Term For An Important Sales Task\",\"datePublished\":\"2023-10-18T15:50:37+00:00\",\"dateModified\":\"2023-10-18T17:35:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\"},\"wordCount\":1057,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\",\"name\":\"Skilling Up: A Fun Term For An Important Sales Task - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg\",\"datePublished\":\"2023-10-18T15:50:37+00:00\",\"dateModified\":\"2023-10-18T17:35:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg\",\"width\":1200,\"height\":627,\"caption\":\"Skilling Up: A Fun Term For An Important Sales Task\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Skilling Up: A Fun Term For An Important Sales Task\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Skilling Up: A Fun Term For An Important Sales Task - Salesforce","description":"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/","og_locale":"en_US","og_type":"article","og_title":"Skilling Up: A Fun Term For An Important Sales Task","og_description":"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T15:50:37+00:00","article_modified_time":"2023-10-18T17:35:34+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"Skilling Up: A Fun Term For An Important Sales Task","datePublished":"2023-10-18T15:50:37+00:00","dateModified":"2023-10-18T17:35:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/"},"wordCount":1057,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/","name":"Skilling Up: A Fun Term For An Important Sales Task - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","datePublished":"2023-10-18T15:50:37+00:00","dateModified":"2023-10-18T17:35:34+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"Whether you refer to it as skilling up or upskilling, however, the meaning is the same: this is the deliberate practice of deepening your competence in an area like sales, or acquiring new expertise that will help you sell better.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","width":1200,"height":627,"caption":"Skilling Up: A Fun Term For An Important Sales Task"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/skilling-up-a-fun-term-for-an-important-sales-task\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Skilling Up: A Fun Term For An Important Sales Task"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/skilling-up-a-fun-term-for-an-important-sales-task-open-graph.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=1345"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions"}],"predecessor-version":[{"id":5929,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/1345\/revisions\/5929"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/1347"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=1345"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=1345"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=1345"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=1345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}