{"id":1571,"date":"2019-10-11T15:54:00","date_gmt":"2023-10-18T15:54:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1571"},"modified":"2023-10-18T17:35:36","modified_gmt":"2023-10-18T17:35:36","slug":"what-can-your-marketing-platform-do","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/what-can-your-marketing-platform-do\/","title":{"rendered":"What Can Your Marketing Platform Do?"},"content":{"rendered":"\n

Pop quiz: What do you do with a hammer? <\/p>\n

The answer: hammer something, like a nail into a piece of wood. What about a saw? Easy \u2014 you use it to saw something, like maybe that same piece of wood into which the nail was hammered. <\/p>\n

Now it gets tougher: what do you do with a marketing platform? <\/p>\n

\u201cMarket something\u201d doesn\u2019t really seem to cover it in this case. Yes, it\u2019s a set of technologies designed to assist marketing teams, but if you haven\u2019t used one before, there might be some uncertainty around the scope of what a platform like Marketing Cloud<\/a> can be used to accomplish. <\/p>\n

The big mistake would be to assume a marketing platform is only useful or necessary for large enterprises. In fact, small and medium-sized businesses (SMBs) have just as much opportunity to take advantage of marketing platforms to elevate their brand, convert prospects into sales leads and ultimately achieve their growth objectives. <\/p>\n

To help you get a better sense of what a marketing platform can do, we\u2019ve come up with a list of areas that can be easily remembered with the acronym PEOPLE \u2014 because the best marketing always focuses on making a brand as human and approachable as possible: <\/p>\n

Plan<\/h2>\n

Some marketing activities may happen on the fly, but it\u2019s more likely to be a combination of short-term campaigns and more ongoing activity. Both require you do the work up front in order to get the results you want. <\/p>\n

By \u201cwork,\u201d we mean using your marketing platform to:<\/p>\n