{"id":1581,"date":"2019-10-24T15:54:00","date_gmt":"2023-10-18T15:54:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1581"},"modified":"2023-10-18T17:35:36","modified_gmt":"2023-10-18T17:35:36","slug":"the-6-best-ways-to-find-more-leads","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/the-6-best-ways-to-find-more-leads\/","title":{"rendered":"The 6 Best Ways To Find More Leads"},"content":{"rendered":"\n

Great sales people don\u2019t like to put limits around how many customers they can pitch or how many deals they can close, but occasionally they find themselves reaching a plateau. <\/p>\n

After months or years working the same territory, it may feel like they know all their existing accounts pretty well, and that there are few stones left unturned from a customer perspective. <\/p>\n

If they\u2019re selling for a company that has long been a leader in its industry, meanwhile, there may not seem to be a lot of new prospects to whom they could introduce its products and services. <\/p>\n

What happens once your addressable market has been largely, well, addressed? <\/p>\n

Although there may not be an infinite supply of new sales leads<\/a> for every single company, the rise of digital technologies<\/a> has vastly increased the scope of potential people or firms a company can target with its products and services. <\/p>\n

Organizations that traditionally have only been able to serve those locally or nationally, for instance, can now extend the reach of their sales team through video calling, social media, chatbots or other online channels<\/a>. <\/p>\n

The increased availability and sophistication of e-commerce capabilities, meanwhile, allow transactions to happen anywhere in the world. <\/p>\n

This doesn\u2019t mean an avalanche of new sales leads will automatically start falling, of course. It takes diligence and hard work for reps to continue finding new opportunities<\/a> and exceeding the quota that was determined by a more traditional territory map:<\/p>\n

1. Be your own gated asset<\/h2>\n

Hopefully you have a marketing team that\u2019s producing a steady flow of webinars, eBooks and other resources that customers and prospects will download in exchange for handing over their contact data. You can follow the same approach, however, if you want to get some more leads coming straight into your inbox. <\/p>\n

Recognize the fact that people download those kinds of resources because they offer some inherent value in exchange for being a lead in a sales team\u2019s CRM<\/a>. As a sales professional, you have value you\u2019ve gained from working in your current role that could be offered as a way of encouraging customers and prospects to learn more.<\/p>\n

Whether on your company\u2019s blog, as a LinkedIn post or some other public platform like Medium, think of whether you could develop something that aligns with the following titles: <\/p>\n