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- In a survey of 3,000 American social media users:\n
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- 690 participants have reached out to a company for support via social media.<\/li>\n<\/ul>\n<\/li>\n
- Of those respondents who attempted to contact a brand, product, or company through social media for customer support:\n
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- 32% expect a response within 30 minutes.<\/li>\n
- 42% expect a response within 60 minutes.<\/li>\n
- 57% expect the same response time at night and on weekends as during normal business hours<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/what-to-do-if-you-struggle-with-social-media-lead-generation-001.png?strip=all&quality=95\")
<\/img> <\/p>\nLook for Mentions as Leads<\/h2>\n
We mentioned this tip when we discussed customer service on social media<\/a>, and the same principle applies to lead generation. Regularly search your brand, service, or product as well as competitors\u2019 all with incorrect spellings. This gives you a unique opportunity to respond to users\u2019 questions that your competitors (and your regular mention searches) haven\u2019t found. <\/p>\n
Searching for mentions of a brand or product without the # or @ symbols is also a good idea. Not everyone knows (or cares to) add a # or @ in front of every brand name or product that they mention. <\/p>\n
Once you find relevant posts, you can use them as prime opportunities to engage. A clothing brand, for instance, can reply to questions about their products or offer things like:<\/p>\n
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A \u201csocial media fan\u201d promo code or discount (even if it\u2019s the same discount you offer other channels, just use a different promo code for tracking)<\/p>\n<\/li>\n
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The exact product link as a reply to the commenter asking where it\u2019s from<\/p>\n<\/li>\n
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URLs to their own similar products (in the case of a competitor)<\/p>\n<\/li>\n<\/ul>\n
Adding this type of a personal touch can grow and solidify brand loyalty and increase the likelihood that people will tell their friends (and \u2014 better yet \u2014 share about it on social media). <\/p>\n
This approach can be a little more time consuming because it\u2019s manual, human outreach, but it\u2019s also the most likely to have an impact. You can manually search on each platform or run multi-platform searches with a tool like Social Studio<\/a>. <\/p>\n
Helpful Social Listening Tools<\/h3>\n
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- Social listening lets you see what people say about your brand, industry, and competitors across different social media platforms<\/li>\n
- Awario<\/b>\n
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- The budget-friendly tool<\/li>\n
- Supported networks<\/b>: Facebook, Twitter, Instagram, YouTube, Google+, Reddit<\/li>\n<\/ul>\n<\/li>\n
- TweetDeck<\/b>\n
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- The Twitter official tool<\/li>\n
- Supported networks:<\/b> Twitter<\/li>\n<\/ul>\n<\/li>\n
- Agorapulse<\/b>\n
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- The scheduling and monitoring tool<\/li>\n
- Supported networks:<\/b> Facebook, Twitter, Instagram, YouTube<\/li>\n<\/ul>\n<\/li>\n
- Mention<\/b>\n
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- The real-time search tool<\/li>\n
- Supported networks:<\/b> Facebook, Twitter, Instagram, YouTube, Google+, Reddit<\/li>\n<\/ul>\n<\/li>\n
- Keyhole<\/b>\n
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- The analytics tool<\/li>\n
- Supported networks:<\/b> Twitter, Instagram <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/what-to-do-if-you-struggle-with-social-media-lead-generation-002.png?strip=all&quality=95\")
<\/img> <\/p>\nBe More Proactive<\/h2>\n
Another similar tactic that many marketers don\u2019t employ? Proactively searching for phrases that show purchase intent. For instance, in the case of a business formation service, social media managers could exact match search for buyer intent phrases, such as \u201cget my LLC.\u201d This reveals a wealth of results of users asking questions and stating they want to get their LLC to start a business. <\/p>\n
In this instance, a business formation service could reply and direct the user to a URL that guides them through the process. They could also offer a small promo code to entice the user to tap into their service and start the process ASAP. <\/p>\n
Even though it isn\u2019t always counted as social media alongside Facebook, LinkedIn, Instagram, and Twitter, Reddit is another great place to search for buyer intent phrases as well as misspellings and brand mentions. <\/p>\n
Users like when brands reach out to them when they ask for help. But be careful in the way you approach these interactions. You want to come across as friendly and relatable, not pushy and self-promotional. Experiment with wording and approach, and use unique promo codes and UTM codes to track the success of this type of social media outreach. <\/p>\n
Tighten Up Your Profiles<\/h2>\n
Many managers and executive leadership wonder why their social media profiles don\u2019t get any love, but they fail to recognize that the little details fall through the cracks. As social media platforms continue to revamp their sites, they add more options and informational fields or features brands can use to further promote their products and services. These often include links where a customer can learn more about a company and its products. <\/p>\n
For instance, many companies miss out on LinkedIn\u2019s Showcase Pages<\/a>, which are pages affiliated with your main business page but have their own URL. Think of them as landing pages for your offerings within LinkedIn. <\/p>\n
- Keyhole<\/b>\n
- Mention<\/b>\n
- Agorapulse<\/b>\n
- TweetDeck<\/b>\n
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![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/what-to-do-if-you-struggle-with-social-media-lead-generation-003.png?strip=all&quality=95\")
<\/img> <\/p>\n