{"id":1726,"date":"2019-08-09T15:57:00","date_gmt":"2023-10-18T15:57:21","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=1726"},"modified":"2023-11-14T21:45:53","modified_gmt":"2023-11-14T21:45:53","slug":"good-great-customer-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/good-great-customer-service\/","title":{"rendered":"Good Versus Great Customer Service: A Comparison"},"content":{"rendered":"\n<p>Good customer service is expected. Customers expect you to get their orders right. They expect a speedy turnaround on service. They expect a transaction without hiccups.<\/p>\n\n\n\n<p>As customers, we expect good customer service but, unfortunately, when we get it, we generally forget it within minutes. The exchange doesn\u2019t even create a blip on our radar because it\u2019s what we have come to expect every single time.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get the correct cup of coffee with your name spelled accurately? Forgotten within seconds.<\/li>\n\n\n\n<li>Receive the correct product within a few days of ordering? Never a second thought given.<\/li>\n\n\n\n<li>Seamless ordering and dining experience? Never mentioned to friends.<\/li>\n<\/ul>\n\n\n\n<p>We don\u2019t remember the good because good doesn\u2019t stand out. On the other hand, we always remember the bad experience. It changes \u2014 or can even terminate \u2014 our relationship with a brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-statistics-show-customer-service-is-a-major-competitive-edge\">Statistics Show Customer Service is a Major Competitive Edge<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>80% of customers say the experience a company provides is as important as its products and services.<\/li>\n\n\n\n<li>80% of service decision makers say emerging technology is transforming customers\u2019 expectations of their service organization.<\/li>\n\n\n\n<li>82% of service decision makers say their company\u2019s customer service must transform in order to stay competitive.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e047505cfcb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e047505cfcb\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/good-versus-great-customer-service-a-comparison-001.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Ask anyone about their last bad customer service experience and you\u2019ll quickly hear multiple stories.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWe sat and waited for a server for 30 minutes.\u201d<\/li>\n\n\n\n<li>\u201cThey sent me the wrong product \u2014 twice!\u201d<\/li>\n\n\n\n<li>\u201cI spent 45 minutes on hold, was transferred back and forth between representatives, and none of them could actually help me.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Each of those stories potentially ends with consequences for the company. Bad customer experiences stand out because they deviate drastically from expectations. And people can\u2019t wait to tell others about anything that isn\u2019t good.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-build-your-reputation-on-great-customer-service\">Build Your Reputation on Great Customer Service<\/h2>\n\n\n\n<p>This is why the best way to stand out in a competitive marketplace isn\u2019t a shiny new product or a special pricing discount.<\/p>\n\n\n\n<p>Your competitive advantage is to nix the idea of good customer service and commit your entire organization to great customer service. This is the type of exceptional, mind-blowing, did-you-really-just-care-that-much service that customers want to tell other people about. In this situation, customers care more about people knowing how great this company is than about posting complaints on social media about what that other companies didn\u2019t do.<\/p>\n\n\n\n<p>That type of great customer service doesn\u2019t require you to spend hundreds of thousands of dollars on new marketing campaigns or product research and development. It requires a commitment by every person at every level in your company to not settle for \u201cgood enough.\u201d It takes a caring perspective that sometimes seems forgotten in today\u2019s business world. Finally, it takes a team full of empathetic people who are empowered to add kindness to every interaction with a customer \u2014 and each other.<\/p>\n\n\n\n<p>Hospitality industry and keynote speaker <a href=\"https:\/\/www.speakers.ca\/2013\/08\/service-and-culture-expert-jim-knight-brings-the-thunder-to-customer-service\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Jim Knight<\/a> frequently shares the importance of exceptional service in standing out. His unforgettable experience at Chick-fil-A involved him standing in line surveying the menu with his legs wide apart and arms folded, and the employee behind the counter said, \u201cHey there, Peter Pan!\u201d<\/p>\n\n\n\n<p>Jim recalls laughing at the experience and how that simple play with his stance created an experience that he\u2019s told audiences about repeatedly on stages for nearly a decade. \u201cAnywhere else,\u201d he says, \u201cthe person would\u2019ve just said \u2018next.\u2019\u201d But the employee chose an opportunity to enhance the guest experience with a personalized, friendly comment that took the moment beyond just a quick transaction. <\/p>\n\n\n\n<p>Positive experiences create great customer service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-your-customer-service-agents-are-vital-to-your-success\">Your Customer Service Agents are Vital to Your Success<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Because customers now expect personalized, connected, and fast engagement, your agents are charged with more than just closing as many cases in as little time as possible.<\/li>\n\n\n\n<li>78% of service professionals say their company views agents as customer advocates.\n<ul class=\"wp-block-list\">\n<li>75% view them as brand ambassadors.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>85% of service decision makers view investment in agents as a vital part of service transformation.<\/li>\n\n\n\n<li>71% of service agents believe their role is more strategic than it was two years ago.<\/li>\n\n\n\n<li>72% of service agents say their interactions with customer are relationship-oriented.<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e047505eca2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e047505eca2\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/good-versus-great-customer-service-a-comparison-002.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-can-your-company-create-these-experiences\">How Can Your Company Create These Experiences?<\/h2>\n\n\n\n<p>Here are four ways to take forgettable customer service interactions and make them memorable ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-empower-your-team\">Empower Your Team<\/h3>\n\n\n\n<p>Good: \u201cLet me find out what we can do for you.\u201d<\/p>\n\n\n\n<p>Great: \u201cHere\u2019s what I will do.\u201d<\/p>\n\n\n\n<p>The key to creating great experiences starts with training and empowering your team. The heart of your customer service team is with those who interact directly with your customers. They will be the faces of and ambassadors for your brand. Customers will associate their experience with your brand with their interactions with your team.<\/p>\n\n\n\n<p>It\u2019s with these crucial team members that we need to invest resources into training them for every situation. Additionally, business owners need to equip customer service reps with the resources and confidence they need to deviate from their normal responses if a situation dictates the need.<\/p>\n\n\n\n<p>There\u2019s little that aggravates a customer more than playing \u201cround-a-bout\u201d with a customer service representative who is stuck on their script dialogue and the customer explaining a situation that doesn\u2019t fit on the script. A customer asks for help, the responses from a script don\u2019t match, and back and forth this seesaw goes until, eventually, the customer hangs up, frustrated.<\/p>\n\n\n\n<p>Each team member should be equipped with the necessary information and <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2019\/05\/9-customer-service-training-ideas.html\">trained to a level<\/a> where they\u2019re confident being off-script and focused on helping the customer out. Empowerment shows trust and confidence in your team and helps resolve customer service needs faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-personalize-interactions\">Personalize Interactions<\/h3>\n\n\n\n<p>Good: \u201cWelcome to our store.\u201d<\/p>\n\n\n\n<p>Great: \u201cWelcome to our store, (customer name).\u201d<\/p>\n\n\n\n<p>Which store would you rather walk into? It\u2019s the one where you\u2019re known by name, of course; it feels personal and warm. We call people we know by name, and we all know the truth that business is done with those we know, like, and trust. Personalizing interactions helps break down the invisible walls people naturally put up between themselves and others they don\u2019t know.<\/p>\n\n\n\n<p>Personalization can be challenging on a large scale, but that doesn\u2019t mean it can\u2019t be done.<\/p>\n\n\n\n<p>When I initially started my business, I sent personalized thank you cards out to every person who placed an order. Once I reached a level of demand that I couldn\u2019t keep pace with, I began using printed cards and signing my name. We\u2019ve since outgrown that, but as we continue to grow, here are activities we still do to personalize experiences and customer service:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send out five thank-you cards each week to past customers<\/li>\n\n\n\n<li>Send a personalized video message to new Instagram followers<\/li>\n\n\n\n<li>Contact customers as quickly as possible regarding any order issues. If a process continues to escalate, we personally call them to explain the situation and offer resolutions.<\/li>\n<\/ul>\n\n\n\n<p>None of these tasks have to be done. We could still grow and thrive as a business without these personalized customer service touches. However, I can tell you that it\u2019s these kinds of things that have turned bad situations into great ones, and new customers into brand advocates.<\/p>\n\n\n\n<p>It\u2019s the surprise of a personal touch that creates that great experience. And in our case, the only physical cost to us is five stamps and blank envelopes each week. While you may not be able to greet every customer who enters your store by name, your company can find ways to personalize interactions so each customer feels important.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-take-the-steps-to-push-your-good-customer-service-to-great\">Take the Steps to Push Your Good Customer Service to Great<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Empower your team.\n<ul class=\"wp-block-list\">\n<li>Good: \u201cLet me find out what we can do for you.\u201d<\/li>\n\n\n\n<li>Great: \u201cHere\u2019s what I will do.\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Personalize interactions.\n<ul class=\"wp-block-list\">\n<li>Good: \u201cWelcome to our store.\u201d<\/li>\n\n\n\n<li>Great: \u201cWelcome to our store, (customer name).\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Ask for and Review Feedback on a Consistent Basis\n<ul class=\"wp-block-list\">\n<li>Good: Annual surveys<\/li>\n\n\n\n<li>Great: Regular, actionable feedback<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Follow Up\n<ul class=\"wp-block-list\">\n<li>Good: Templated feedback requests<\/li>\n\n\n\n<li>Great: Follow-up conversations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e0475060c75&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e0475060c75\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/good-versus-great-customer-service-a-comparison-003.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ask-for-and-review-feedback-on-a-consistent-basis\">Ask for \u2014 and Review \u2014 Feedback on a Consistent Basis<\/h3>\n\n\n\n<p>Good: Annual surveys<\/p>\n\n\n\n<p>Great: Regular, actionable feedback<\/p>\n\n\n\n<p>Many well-intentioned companies have been guilty of sending a customer survey once a year, reviewing the results, and implementing a small change here and there. When it comes to creating great customer service, however, a company needs an ongoing loop of constant communication with customers. <\/p>\n\n\n\n<p>Send out periodic surveys. Pick up the phone and call your best customers for feedback. Practice active listening on social media to see what\u2019s being said about your brand. Listen, respond, and be proactive.<\/p>\n\n\n\n<p>Eliciting feedback \u2014 and then acting on it \u2014 is what helps companies go from good to great customer service because customers know you are listening and that you genuinely care about their experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-follow-up\">Follow Up<\/h3>\n\n\n\n<p>Good: Templated feedback requests<\/p>\n\n\n\n<p>Great: Follow-up conversations<\/p>\n\n\n\n<p>Every successful salesperson knows that a great follow-up conversation is crucial to gaining traction on a new prospect. Just the same, a customer service follow-up provides you with the opportunity for feedback on the customer\u2019s experience and helps keep your brand top-of-mind.<\/p>\n\n\n\n<p>Instead of the boring follow-up email \u201cHow did we do?\u201d survey, consider stepping outside of the box and creating a more memorable follow-up experience. Template emails often get deleted, but you know what usually doesn\u2019t?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personalized phone calls from a real person<\/li>\n\n\n\n<li>Services like <a href=\"http:\/\/bombbomb.com\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">BombBomb<\/a> to send personalized videos<\/li>\n\n\n\n<li>Handwritten cards<\/li>\n<\/ul>\n\n\n\n<p>Be sure to track your conversations in a customer relationship management (CRM) platform so you can reference previous topics you\u2019ve discussed and personalize your follow-up with that customer.<\/p>\n\n\n\n<p>Everyone is fighting for market share and to introduce the \u201cnext great thing\u201d to beat their competition. Companies will dump thousands of dollars into advertising campaigns, yet fail to realize the biggest edge they have is with the experience they create with their customers.<\/p>\n\n\n\n<p>In the world of customer service, \u201cgood enough\u201d simply isn\u2019t. To stand out, you need to be great. Try these tips to help your customers feel even more important and drive the loyalty you deserve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share &#8220;Good Versus Great Customer Service: A Comparison&#8221; On Your Site<\/h3>\n\n\n\n<textarea style=\"width:100%;height:100%\" rows=6>\n&lt;p&gt;&lt;strong&gt;Click To Enlarge&lt;\/strong&gt;&lt;br \/&gt;&lt;br \/&gt; &lt;a href=&quot;https:\/\/www.salesforce.com\/ca\/blog\/2019\/08\/good-great-customer-service.html&quot; _rte_href=&quot;https:\/\/www.salesforce.com\/ca\/blog\/2019\/08\/good-great-customer-service.html&quot; target=&quot;_blank&quot;&gt; &lt;img src=&quot;https:\/\/www.salesforce.com\/content\/dam\/blogs\/ca\/Blog%20Posts\/good-versus-great-customer-service-a-comparison-embed.jpg&quot; _rte_src=&quot;https:\/\/www.salesforce.com\/content\/dam\/blogs\/ca\/Blog%20Posts\/good-versus-great-customer-service-a-comparison-embed.jpg&quot; alt=&quot;Good Versus Great Customer Service: A Comparison&quot; width=&quot;600px&quot; border=&quot;0&quot; \/&gt; &lt;\/a&gt; &lt;\/p&gt; &lt;p&gt;Via &lt;a href=&quot;https:\/\/www.salesforce.com\/ca\/blog\/&quot; _rte_href=&quot;https:\/\/www.salesforce.com\/ca\/blog\/&quot; target=&quot;_blank&quot;&gt;Salesforce&lt;\/a&gt; &lt;\/p&gt;\n<\/textarea>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e04750626ef&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e04750626ef\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/good-versus-great-customer-service-a-comparison-embed.jpg?strip=all&#038;quality=95\" alt=\"\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>  <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of customer service, \u201cgood enough\u201d simply isn\u2019t. To stand out, you need to be great. Try these tips to help your customers feel even more important and drive the loyalty you deserve.<\/p>\n","protected":false},"author":1,"featured_media":1728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5],"sf_content_type":[],"coauthors":[2],"class_list":["post-1726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-relationships"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Good Versus Great Customer Service: A Comparison - Salesforce<\/title>\n<meta name=\"description\" content=\"In the world of customer service, \u201cgood enough\u201d simply isn\u2019t. 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