{"id":2008,"date":"2019-02-18T16:03:00","date_gmt":"2023-10-18T16:03:42","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2008"},"modified":"2023-10-18T17:35:40","modified_gmt":"2023-10-18T17:35:40","slug":"what-to-say-social-media-international-womens-day","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/what-to-say-social-media-international-womens-day\/","title":{"rendered":"What to Say on Social Media on International Women\u2019s Day"},"content":{"rendered":"\n

Lots of people can turn to social media on an occasion like International Women\u2019s Day on March 8 and \u201clike\u201d someone else\u2019s post, reshare it or add a comment of their own. The strongest brands, however, prefer to lead with original content of their own that articulates a strong point of view while aligning with their core values or purpose.<\/p>\n

With diversity and inclusion<\/a> at the top of many organization\u2019s corporate agendas, it\u2019s more important than ever that companies speak on social media in a way that\u2019s informed, thoughtful and provides genuine value.<\/p>\n

The good news is that social channels are richer in storytelling opportunities than ever before, whether it\u2019s using text, images, video or a combination of all three. It\u2019s also a way to not simply speak out but take part in a dialogue with customers and those who might not otherwise have noticed your brand in the past. Use the following tips to guide your approach: <\/p>\n

1. Skip the superficial and get specific<\/h2>\n

It would be easy enough to craft a tweet or other social media post that simply says, \u201cHappy International Women\u2019s Day! We support diversity in the workplace\u201d and leave it at that. You might get a few likes, but it\u2019s so generic it doesn\u2019t really add much to the conversation. It also suggests you\u2019ve done little research into what this day is all about, and how it\u2019s being celebrated this year.<\/p>\n

With a history that dates back to the early 1900, International Women\u2019s Day has been recognizing the rights and achievements of women long before the need for more women in tech<\/a> became a board-level priority in many organizations.<\/p>\n

Given its longevity, it\u2019s probably no surprise that the nature of how International Women\u2019s Day<\/a> is celebrated changes from one year to the next. In 2019, for instance, the theme is \u201cBalance For Better.\u201d Here\u2019s what the site says:<\/p>\n

From grassroots activism to worldwide action, we are entering an exciting period of history where the world expects balance. We notice its absence and celebrate its presence. Balance drives a better working world. <\/p>\n

This means your social media strategy could speak more directly about how your brand is striving to strike a better balance, whether it\u2019s hiring more women, creating a peer networking or mentorship program<\/a> or participating in larger conferences and events that focus on women in business<\/a>.<\/p>\n

You can also consider using the hashtag #BalanceForBetter as part of your posts, in addition to #IWD or #IWD2019, to make sure they\u2019re included among searches for similar kinds of content. <\/p>\n

2. Build in credibility through internal consultation<\/h2>\n

In any traditional marketing campaign or strategy, some of the earliest steps involve talking to representative customers or conducting primary research on their issues, needs and problems. The creative materials that are used as a result tend to drive much better engagement because they\u2019re based on an educated and authentic message.<\/p>\n

Using social media to talk about International Women\u2019s Day should follow the exact same approach. You want to weigh in on a celebration of women\u2019s contributions to work and society? Talk to the women in your organization about what they see as some of the key challenges, whether it\u2019s carving out a career path<\/a>, having their voice heard or trying to enter traditionally male-dominated industries<\/a>.<\/p>\n

Remember that \u201cdiversity\u201d should be thought of holistically. In other words, find and talk to women of diverse ethnicities, sexual orientations and age groups. <\/p>\n

3. Keep your creative options open<\/h2>\n

Social media may sometimes involve more spontaneous kinds of conversations, but you can still do a lot of planning behind the scenes, just as you would in a more traditional marketing campaign.<\/p>\n

It may make sense to come up with multiple variations on the key messages you develop, for instance, so that you can run them past the right people prior to posting them on Facebook, Twitter or Instagram. You may also want to go further than a single message or post and develop a series of content that can be published throughout the day.<\/p>\n

Keep in mind that different social platforms favour particular kinds of content. While short pieces of text with a URL back to your website or a landing page might work well for Twitter, Instagram demands a more visual approach, and links are often only available through the bio area of your company\u2019s profile. Facebook offers a range of options, but both Facebook and Instagram also run \u201cStories,\u201d which can be short videos and images that run in sequence, and which can be easily edited with text and other effects. Tailor your messages to best fit the medium your audience is most likely to be watching. <\/p>\n

Final thoughts<\/h2>\n

Even if you see a lot of positive response to what your brand says about International Women\u2019s Day on social media, don\u2019t stop there.<\/p>\n

As the \u201cBalance For Better\u201d theme suggests, improving diversity and inclusion requires a long-term effort. It\u2019s not something we should talk about for a 24-hour period and then ignore until the same time next year.<\/p>\n

Keep the conversation going, whether it\u2019s on social media, internally or across other channels. And don\u2019t just talk — listen and be prepared to act in ways that show you\u2019re ready to help change women\u2019s lives for the better.<\/p>\n<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Keep the conversation going, whether it\u2019s on social media, internally or across other channels. And don\u2019t just talk — listen and be prepared to act in ways that show you\u2019re ready to help change women\u2019s lives for the better.<\/p>\n","protected":false},"author":1,"featured_media":2010,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[93],"sf_content_type":[],"coauthors":[2],"class_list":["post-2008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-social-media"],"yoast_head":"\nWhat to Say on Social Media on International Women\u2019s Day - Salesforce<\/title>\n<meta name=\"description\" content=\"Keep the conversation going, whether it\u2019s on social media, internally or across other channels. 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