{"id":2217,"date":"2018-10-22T16:07:00","date_gmt":"2023-10-18T16:07:39","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2217"},"modified":"2023-10-18T17:35:41","modified_gmt":"2023-10-18T17:35:41","slug":"financial-post-profiles-salesforces-commitment-growth-and-value","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/financial-post-profiles-salesforces-commitment-growth-and-value\/","title":{"rendered":"Why tech giant Salesforce is cozying up to Canada"},"content":{"rendered":"\n

Canada\u2019s second largest national newspaper, the National Post, published a full-page story profiling Salesforce\u2019s growth in Canada with the headline \u201cTech giant Salesforce is getting cosy with Canada\u201d.<\/a><\/p>\n

The piece features interviews with Salesforce’s Co-CEO Keith Block and EVP of Corporate Relations and Chief Philanthropy Officer Suzanne DiBianca, as well as Salesforce’s Canadian customer, Interaxon.<\/p>\n

The article begins with a recap of Prime Minister Trudeau\u2019s February 2018 trip to Salesforce\u2019s headquarters in San Francisco as part of a broader tech tour. It highlights Salesforce chairman and Co-CEO Marc Benioff\u2019s pledge to invest US$2-billion in Canada over the next five years, with goals to expand the company\u2019s workforce, real estate and data centre capacity in the country.<\/p>\n

<\/img><\/p>\n

The feature goes on to explore key ways in which Salesforce is benefitting the Canadian market, including details about its AI platform, Einstein, which is becoming more intelligent and practically useful in a time when the Canadian government announced a $125-million Pan-Canadian Artificial Intelligence Strategy. The story also explores Salesforce\u2019s workforce growth over the past two years and Salesforce Venture\u2019s US$1-million Canadian Trailblazer Fund as tangible examples of how the company is contributing to the Canadian market.<\/p>\n

\u201cWe\u2019re a values-based company. I think Canada is very much a values-based country. It\u2019s a very open country. Equality is very, very important in Canada. Those are the sorts of things that resonate with us,\u201d Co-CEO, Keith Block told the Financial Post at Dreamforce.<\/p>\n

Block listed the company\u2019s core values of trust, customer success, innovation and equality, which are emphasized with Chief Philanthropy Officer, Suzanne DiBianca\u2019s position that executives and developers, who are arguably the most sought-after employees, are the groups most strongly attracted to \u201ca company that has a soul\u201d.<\/p>\n

\u201cWe\u2019re a company that\u2019s all about transformation, but we\u2019re also the good part of the transformation,\u201d said Block, \u201cWe want to make sure that people are doing well and that we\u2019re contributing to the community and that we\u2019re re-skilling the workforce as necessary so that people have the modern skills for the Fourth Industrial Revolution.\u201d<\/p>\n

The Financial Post feature comes out of the national newspaper\u2019s educational experience at Dreamforce 2018. Read the full story here<\/a>.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

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