{"id":2582,"date":"2018-04-03T16:14:00","date_gmt":"2023-10-18T16:14:17","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=2582"},"modified":"2023-10-18T17:35:45","modified_gmt":"2023-10-18T17:35:45","slug":"5-mobile-first-sales-enablement-ideas","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/","title":{"rendered":"5 Mobile-First Sales Enablement Ideas You Should Try Right now"},"content":{"rendered":"\n<p>It\u2019s not that sales reps don\u2019t want to use all the playbooks, case studies and other sales enablement content their marketing team develops to help them close more deals. They just might not have enough time to go looking through it when they\u2019re at their desks.<\/p>\n<p>Sales teams work in real time &#8212; they are often on the road, on their way to customers or talking to potential customers. When they need answers, they need them right away, and those answers should be as easy to access as reaching for their smartphone and asking a voice-enabled assistant to retrieve them.<\/p>\n<p>Traditionally, a lot of sales enablement materials were organized and stored in folders designated for the sales team in a shared drive on the corporate network. Of course, the world has changed a lot in the way people get at content and consume it. In their personal lives, for example, sales people are probably skimming headlines on social media, texting their family, watching videos while they\u2019re waiting in line for coffee or listening to their favourite podcasts while jogging.<\/p>\n<p>What if a truly creative and innovative marketing team took these behaviours and mapped their sales enablement content accordingly? The one thing that wouldn\u2019t change is the valuable data that forms the basis for great sales enablement content, such as what they pull from marketing automation technologies like <a href=\"http:\/\/salesforce.com\/ca\/products\/marketing-cloud\">Marketing Cloud<\/a>.<\/p>\n<p> While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d The results, however, could prove a lot more compelling to sales people at the moment they need it the most.<\/p>\n<h2>1. Send Newsletters To An Audience Of One<\/h2>\n<p>A lot of marketers have been trying to achieve a more personalized experience with what they send to customers and prospects, which has become far easier thanks to the kind of behavioural data they get in Marketing Cloud. The same thinking can work when they\u2019re sending out internal forms of communication to reps.<\/p>\n<p>Imagine this: at the start of each week, every rep gets their own newsletter that brings together the most helpful content based on:<\/p>\n<ul>\n<li>The most active accounts in their particular territory<\/li>\n<li>The promotions or special offers that could complement prospects who look similar to their most recent customer wins<\/li>\n<li>The industry news featuring their clients (and their clients\u2019 biggest competitors)<\/li>\n<\/ul>\n<p>Expect a higher click-through rate &#8212; and more closed deals &#8212; the more fine-tuned you can make the content of each newsletter.<\/p>\n<h2>2. Curate Competitive Intelligence With Hashtags<\/h2>\n<p>Hopefully you reps are already on social media, and that they\u2019re following your company\u2019s accounts. If so, they\u2019re probably already used to seeing posts that end with hashtags related to a particular topic, an event that\u2019s taking place or some other theme.<\/p>\n<p>Busy reps won\u2019t always have the the time to check out everything the company posts, of course. That\u2019s why you could provide them a list of hashtags that almost act as a code word for sales enablement content.<\/p>\n<p>There is some content, for instance, that might be relevant to customers but could also be useful from a sales enablement perspective, like a research report from an industry analyst firm. End your promotion of such posts with hashtags like #SES, which in your case could stand for \u201csales enablement success.\u201d Or make a hashtag with your firm\u2019s initials followed by the word \u201cWin,\u201d to suggest it\u2019s content sales could use to win their next deal.<\/p>\n<p>Be creative and fun with these hashtags, and don\u2019t over-use them. This is not about deceiving customers, either. In fact, a hashtag like #samepage might be a way of showing (if someone asks) that you\u2019re trying to ensure your sales team is focused on the same issues that are top of mind for your customers.<\/p>\n<h2>3. Shoot Video Explainers That Bring Value Props To Life<\/h2>\n<p>Sales reps can make great use of key messages like value propositions, which are a way to articulate why a particular product or service will meet a burning customer need. The only challenge is that some value propositions are long and hard to remember, or worded in a way that aren\u2019t always easy to memorize or make your own.<\/p>\n<p>Try this: Using nothing fancier than your smartphone\u2019s camera, talk to the team behind the development of the product or service. Have them make an elevator-style pitch about the value they see in what they\u2019ve created, and how sales can convey that message to dubious customers and prospects. These don\u2019t have to be more than a minute or two long, but they can easily be shared via a private link on a video streaming service.<\/p>\n<h2>4. Make Case Study Links Available Via Text Cues<\/h2>\n<p>Maybe you organize your case studies by industry sector, or by product category. It doesn\u2019t really matter, because at a critical juncture when a customer asks who else has already bought something, the rep doesn\u2019t want to go digging around.<\/p>\n<p>Instead, develop a list of simple text cues &#8212; like \u201cCSP\u201d for \u201ccase study, please,\u201d followed or preceded by the name of the reference customer they want. Have someone in marketing compile a list of short links they can easily use to respond to such requests (making sure you set expectations about how quickly you can get back to them, of course). Or they could use emojis that represent particular kinds of companies or industries as cues.<\/p>\n<p>A chatbot may be another way to automate the distribution of case studies and other sales enablement assets on a 24\/7 basis. Of course, sales reps could also just keep their own list of links bookmarked on their phone, but don\u2019t underestimate the value of knowing precisely when a rep is using a case study or other asset to try and win more business.<\/p>\n<h2>5. Record A Deal Strategy Podcast<\/h2>\n<p>You can learn a lot from the data inside Marketing Cloud, and also a CRM like <a href=\"http:\/\/salesforce.com\/ca\/products\/sales-cloud\">Sales Cloud<\/a> &#8212; as long as someone takes the effort to do so.<\/p>\n<p>Just like the way people get hooked on podcasts that teach them about how to be healthier or give them insight into news and trends, marketers could earn a lot of fans among reps with a regular podcast that sums up the most recent insights about what\u2019s leading to a higher win rate. New episodes can be updated on a recurring day of the week or month so it becomes part of their routine, and the format can be as long as it makes sense for the listener.<\/p>\n<p>A mobile-first sales enablement approach brings first-class content to your audience wherever they are. And it empowers them to achieve more than they might have ever thought possible.<\/p>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/form\/blog\/crm-sales-demos.jsp?d=7010M000002MONo\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-cloud-cta.jpg?strip=all&#038;quality=95\" alt=\"Sales Cloud. Get real time access to the data you need to hit your sales targets with Forecasting in sales Cloud. Watch the demo.\"><\/img><\/a><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d<\/p>\n","protected":false},"author":1,"featured_media":2584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[4],"sf_content_type":[],"coauthors":[2],"class_list":["post-2582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Mobile-First Sales Enablement Ideas You Should Try Right now - Salesforce<\/title>\n<meta name=\"description\" content=\"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Mobile-First Sales Enablement Ideas You Should Try Right now\" \/>\n<meta property=\"og:description\" content=\"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:14:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:35:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"5 Mobile-First Sales Enablement Ideas You Should Try Right now\",\"datePublished\":\"2023-10-18T16:14:17+00:00\",\"dateModified\":\"2023-10-18T17:35:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\"},\"wordCount\":1151,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\",\"name\":\"5 Mobile-First Sales Enablement Ideas You Should Try Right now - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg\",\"datePublished\":\"2023-10-18T16:14:17+00:00\",\"dateModified\":\"2023-10-18T17:35:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg\",\"width\":1200,\"height\":627,\"caption\":\"5 Mobile-First Sales Enablement Ideas You Should Try Right now\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Mobile-First Sales Enablement Ideas You Should Try Right now\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"5 Mobile-First Sales Enablement Ideas You Should Try Right now - Salesforce","description":"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/","og_locale":"en_US","og_type":"article","og_title":"5 Mobile-First Sales Enablement Ideas You Should Try Right now","og_description":"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T16:14:17+00:00","article_modified_time":"2023-10-18T17:35:45+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"5 Mobile-First Sales Enablement Ideas You Should Try Right now","datePublished":"2023-10-18T16:14:17+00:00","dateModified":"2023-10-18T17:35:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/"},"wordCount":1151,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/","name":"5 Mobile-First Sales Enablement Ideas You Should Try Right now - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","datePublished":"2023-10-18T16:14:17+00:00","dateModified":"2023-10-18T17:35:45+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"While some of the ideas that follow are more mobile user-friendly, they don\u2019t necessarily require more time, effort and expense than developing sales enablement content \u201cthe old fashioned way.\u201d","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","width":1200,"height":627,"caption":"5 Mobile-First Sales Enablement Ideas You Should Try Right now"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/5-mobile-first-sales-enablement-ideas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Mobile-First Sales Enablement Ideas You Should Try Right now"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/mobile-first-og.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/2582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=2582"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/2582\/revisions"}],"predecessor-version":[{"id":6226,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/2582\/revisions\/6226"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/2584"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=2582"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=2582"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=2582"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=2582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}