{"id":3155,"date":"2017-03-29T16:23:00","date_gmt":"2023-10-18T16:23:22","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3155"},"modified":"2023-10-18T17:35:50","modified_gmt":"2023-10-18T17:35:50","slug":"market-business-on-linkedin","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/","title":{"rendered":"The Best Ways to Market Your Business on LinkedIn"},"content":{"rendered":"\n

Officially launched in 2003, LinkedIn is known as the professional social network. In its 14 years online, the site has added a number of features for both career-minded individuals and businesses, including messaging, groups, company pages, and job postings. One tool, acquired in 2013, is Pulse<\/a>, a newsreader that has become a priority for companies as they market their businesses on LinkedIn.<\/p>\n

Pulse is a news feed that publishes hand-selected content written and generated by LinkedIn users. Since sharing articles on your profile helps you gain exposure, you must use your marketing platform<\/a> to listen, analyze, publish, and engage the right content at the right time; this will give you a higher probability of being featured.<\/p>\n

When you post new content on LinkedIn, your goal is to have it featured on Pulse<\/a>, which will drive profile views and professional networking opportunities. If your content is selected and published, your LinkedIn profile must be optimized with a professional headshot or logo, banner image, and completed individual or company profile in order to capitalize on the exposure. Use the tips in the infographic below to become a LinkedIn marketing powerhouse and capitalize on the site\u2019s tools and features.<\/p>\n

\"Be<\/img><\/a><\/p>\n

The Best Ways to Market Your Business on LinkedIn<\/b><\/h2>\n<\/p>\n

LinkedIn Features that Help You Market Your Business <\/b><\/h3>\n
    \n
  • Consider increasing your use of these features on LinkedIn to improve your company\u2019s social media presence, and gain a larger audience and customer base.\n
      \n
    • Messaging:<\/b> New, smarter messaging feature, helps you connect and unlock new opportunities\n
        \n
      • Easily message a connection on LinkedIn<\/li>\n
      • Offers insights across the site to help you break the ice in any new conversation\n
          \n
        • Example: Showing people within your network at a company you want to connect with<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
        • Posts<\/b>\n
            \n
          • Sharing articles helps you gain exposure in your LinkedIn Community<\/li>\n
          • Tips<\/b>\n
              \n
            • Post insightful articles<\/li>\n
            • Articles can be your own work or pieces you find compelling<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
            • Know what to post and create content worth sharing with Social Studio\n
                \n
              • Build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations<\/li>\n
              • Harness social conversations with your customers on a 1:1 basis\n
                  \n
                • Listen<\/li>\n
                • Analyze<\/li>\n
                • Publish<\/li>\n
                • Engage<\/li>\n<\/ul>\n<\/li>\n
                • Videos and Presentations<\/b>\n
                    \n
                  • Display valuable content items in your profile<\/li>\n
                  • Tips<\/b>\n
                      \n
                    • Easily post presentations from SlideShare <\/b>or videos from YouTube<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                    • Recommendations and Endorsements<\/b>\n
                        \n
                      • A collection of recommendations significantly enhance your profile<\/li>\n
                      • Tips<\/b>\n
                          \n
                        • Seek endorsements that will add credibility <\/b>to your profile<\/li>\n
                        • Try to get at least 5 endorsements<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                        • Publications and Projects<\/b>\n
                            \n
                          • Highlight books or eBooks you wrote and published <\/li>\n
                          • Highlight your successful projects <\/li>\n
                          • Tips<\/b>\n
                              \n
                            • Include a description, link, and who you worked with <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                            • LinkedIn community features <\/b>allow you to communicate and collaborate with other LinkedIn users\n
                                \n
                              • Groups<\/b>\n
                                  \n
                                • Help you stay informed and keep in touch with people who share your interests<\/li>\n
                                • Tips<\/b>\n
                                    \n
                                  • Create your own <\/li>\n
                                  • Join groups that focus on your areas of interest or expertise<\/li>\n
                                  • Participate and add value to the discussion <\/li>\n
                                  • Can help to expand your circle of influence<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                  • Company Pages<\/b>\n
                                      \n
                                    • Powerful research tool you can use to find companies to do business with\u2014or research competitors<\/li>\n
                                    • Tips<\/b>\n
                                        \n
                                      • Create a page for your company to showcase your expertise\n
                                          \n
                                        • Include a description, your physical address, and web address<\/li>\n<\/ul>\n<\/li>\n
                                        • To further your company page\u2019s value, post:\n
                                            \n
                                          • Targeted jobs<\/li>\n
                                          • Recruitment videos<\/li>\n
                                          • Information about products and services <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                                              \n
                                            • Advanced LinkedIn Marketing Apps<\/b>\n
                                                \n
                                              • You can add advanced applications to your profile<\/li>\n
                                              • These apps can boost your business by:\n
                                                  \n
                                                • Creating brand awareness<\/li>\n
                                                • Generating more leads<\/li>\n
                                                • Expanding your network<\/li>\n<\/ul>\n<\/li>\n
                                                • Tips<\/b>\n
                                                    \n
                                                  • On your company page, use apps to:\n
                                                      \n
                                                    • Sync your tweets with Twitter<\/li>\n
                                                    • Play a video with SlideShare<\/li>\n
                                                    • Add your blog with WordPress<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                                    • LinkedIn URLs<\/b>\n
                                                        \n
                                                      • The platform automatically creates a default address for your pages<\/li>\n
                                                      • Tip<\/b>\n
                                                          \n
                                                        • Customize it to create a branded address <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                                        • Optimize your profile<\/b>\n
                                                            \n
                                                          • Headshot<\/li>\n
                                                          • Tip<\/b>\n
                                                              \n
                                                            • Use a professional quality photo<\/b><\/li>\n
                                                            • Recommended size: 400×400 pixels<\/b><\/li>\n<\/ul>\n<\/li>\n
                                                            • Banner image\n
                                                                \n
                                                              • Tip<\/b>\n
                                                                  \n
                                                                • Recommended size: 1536 x 768 pixels<\/b><\/li>\n
                                                                • Use the same branding<\/b> as on other social media profiles<\/li>\n
                                                                • Offer a value proposition <\/b>specific to your audience\n
                                                                    \n
                                                                  • Example: <\/b>\u201cFollow us to learn how to drive more sales\u201d <\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                                                  • Headline\n
                                                                      \n
                                                                    • Tip<\/b>\n
                                                                        \n
                                                                      • Use a complete sentence<\/li>\n
                                                                      • Offer a clear value proposition\n
                                                                          \n
                                                                        • For example:<\/b> \u201cI help business owners get the search visibility they need\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                                                        • Summary\n
                                                                            \n
                                                                          • Tip<\/b>\n
                                                                              \n
                                                                            • Avoid using flowery or subjective language <\/li>\n
                                                                            • List:\n
                                                                                \n
                                                                              • Areas you specialize in<\/li>\n
                                                                              • Awards <\/li>\n
                                                                              • Guest-posting gigs<\/li>\n
                                                                              • Areas of competency<\/li>\n<\/ul>\n<\/li>\n
                                                                              • Use relevant keywords<\/b> people may use<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n
                                                                              • Remember:\n
                                                                                  \n
                                                                                • Use relevant keywords<\/b><\/li>\n
                                                                                • Encourage employees <\/b>to like your page and share your content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

                                                                                  Conclusion<\/b><\/h3>\n

                                                                                  By actively using the features on LinkedIn and properly setting up your profile you can increase your reach and improve your business standing. <\/p>\n

                                                                                  Segue<\/b><\/h3>\n

                                                                                  For more tips on using social media as a company, check out our free eBook, \u201cThe Business Leader\u2019s Guide to Becoming a Social Business.\u201d<\/p>\n

                                                                                  \"\"<\/img> <\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

                                                                                  Use the tips in the infographic to become a LinkedIn marketing powerhouse and capitalize on the site\u2019s tools and features.<\/p>\n","protected":false},"author":1,"featured_media":3157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[124],"sf_content_type":[],"coauthors":[2],"class_list":["post-3155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-social"],"yoast_head":"\nThe Best Ways to Market Your Business on LinkedIn - Salesforce<\/title>\n<meta name=\"description\" content=\"Use the tips in the infographic to become a LinkedIn marketing powerhouse and capitalize on the site\u2019s tools and features.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Ways to Market Your Business on LinkedIn\" \/>\n<meta property=\"og:description\" content=\"Use the tips in the infographic to become a LinkedIn marketing powerhouse and capitalize on the site\u2019s tools and features.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:23:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:35:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/salesforce-linkedin_og.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"The Best Ways to Market Your Business on LinkedIn\",\"datePublished\":\"2023-10-18T16:23:22+00:00\",\"dateModified\":\"2023-10-18T17:35:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\"},\"wordCount\":782,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/salesforce-linkedin_og.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/market-business-on-linkedin\/\",\"name\":\"The Best Ways to Market Your Business on LinkedIn - 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