{"id":3166,"date":"2017-03-28T16:23:00","date_gmt":"2023-10-18T16:23:44","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=3166"},"modified":"2024-01-12T18:34:08","modified_gmt":"2024-01-12T18:34:08","slug":"introducing-financial-services-cloud-einstein","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/introducing-financial-services-cloud-einstein\/","title":{"rendered":"Introducing Financial Services Cloud Einstein: AI-Powered CRM for Financial Advisors"},"content":{"rendered":"\n<p>What investment does an advisor get the highest return on? It&#8217;s not stocks, mutual funds, or commissions &#8211; it&#8217;s relationships. But strengthening those client relationships is usually easier said than done. Relationships are complicated, and to truly know a client, advisors must link together multiple accounts and financial goals to gain a holistic view of a client\u2019s complete financial lives, including the personal connections they value most.<\/p>\n\n\n\n<p>Despite the challenges advisors have in capturing this information, one thing is clear \u2014 uncovering and maintaining client connections across relationship networks has never been more important. With <a href=\"http:\/\/www.cnbc.com\/2015\/01\/13\/coming-soon-the-biggest-wealth-transfer-in-history.html\">$6 trillion<\/a> in client assets being transferred between generations in the next 30 years and a <a href=\"https:\/\/www.salesforce.com\/ca\/form\/blog\/SB_WM_WhitePaper.jsp?d=7010M000002MONe\" adhocenable=\"false\">50% average attrition rate<\/a> across these transfers, advisors have to go deeper in their relationship investments \u2014 or risk missing out on growing their books of business. To capitalize on new client opportunities, advisors need to shift from a siloed client view to one that provides optics into complex relationship groups across multiple households, businesses, trusts and more. And they need to be one step ahead, leveraging emerging technologies like AI that enable them to work smarter and surface immediate client opportunities across relationships at the exact point of insight.<\/p>\n\n\n\n<p>That\u2019s why we are excited today to announce <b><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/company\/news-press\/press-releases\/2017\/03\/170328-2.jsp\" target=\"_blank\" rel=\"noopener\">Financial Services Cloud Einstein<\/a>, AI-powered CRM for financial advisors<\/b>. With Financial Services Cloud Einstein, transforming valuable relationship information into new client opportunities is faster, more visual and smarter than ever before. Firms of all sizes, from <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/company\/news-press\/press-releases\/2017\/03\/170328.jsp\" target=\"_blank\" rel=\"noopener\">Transamerica<\/a> to Perigon, are already gaining optics into the relationship networks that matter most to their clients.<\/p>\n\n\n\n<p>Today, Salesforce is adding new innovations to Financial Services Cloud that make every advisor smarter, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\n<p><b>Einstein Opportunity Insights<\/b> enable advisors to boost productivity and intelligently uncover opportunities based on clients\u2019 sentiments, competitor mentions and overall engagement. For example, advisors can automatically see if a client mentions a competitor in an email thread and \u2014 when coupled with a decrease in communications \u2014 receive a reminder to reach out and nurture the relationship.<\/p>\n<\/li>\n\n\n\n<li>\n<p><b>Relationship Builder <\/b>gives advisors the ability to easily connect information about clients and their households in one place, and edit their existing roles and activities. For example, an advisor can easily add when a client has taken on a new role such as becoming a board member at a company.<\/p>\n<\/li>\n\n\n\n<li>\n<p><b>Relationship Groups<\/b> enable advisors to link clients to multiple households, trusts and business groups to ensure they have holistic views of wealth across all accounts and relationships. For example, advisors can track when their clients take on new responsibilities within other households, such as becoming a power of attorney for an aging parent, and then proactively reach out with personalized advice.<\/p>\n<\/li>\n\n\n\n<li>\n<p>With <b>Relationship Map<\/b>, advisors can visualize a client&#8217;s family wealth ecosystem and financial accounts in a single snapshot and drill into opportunities to deepen and grow their book of business. For instance, an advisor can discover that a client has become the beneficiary of a trust that is in need of estate-planning services.<\/p>\n<\/li>\n<\/ul>\n\n\n\n<p>See Financial Services Cloud Einstein in action in the GIF below:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d9760f4ab82&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d9760f4ab82\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/Relationship_Intelligence_900px_v3.gif?strip=all&#038;quality=95\" alt=\"Moving screenshot of Financial Cloud Einstein in action\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><b>About the Author<\/b><\/p>\n\n\n\n<p><i>Rohit Mahna is General Manager of Financial Services at Salesforce, leading the company\u2019s strategy in the Wealth Management, Banking and Insurance sectors. Responsible for the product, marketing and overall go to market strategy, Mahna and his team oversee industry products and customer engagements for the Financial Services industry. He has been at Salesforce for over five years and was instrumental in the vision and development of Salesforce\u2019s Financial Services Cloud, the company\u2019s first industry-specific.<\/i><\/p>\n\n\n\n<p><i>Mahna has over ten years of experience in the Financial Services space, previously leading global development of IBM\u2019s Financial Services industry solutions for business analytics and overseeing the industry marketing team.<\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Einstein, transforming valuable relationship information into new client opportunities is faster, more visual, and smarter than ever before. <\/p>\n","protected":false},"author":1,"featured_media":3168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[131],"sf_content_type":[],"coauthors":[2],"class_list":["post-3166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Introducing Financial Services Cloud Einstein: AI-Powered CRM for Financial Advisors - Salesforce<\/title>\n<meta name=\"description\" content=\"With Einstein, transforming valuable relationship information into new client opportunities is faster, more visual, and smarter than ever before.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/introducing-financial-services-cloud-einstein\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducing Financial Services Cloud Einstein: AI-Powered CRM for Financial Advisors\" \/>\n<meta property=\"og:description\" content=\"With Einstein, transforming valuable relationship information into new client opportunities is faster, more visual, and smarter than ever before.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/introducing-financial-services-cloud-einstein\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:23:44+00:00\" \/>\n<meta property=\"article:modified_time\" 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