What You Need to Know about Webinars<\/h3>\n\n- Webinars are among the top 3 types <\/b>of content that buyers use to research purchases<\/li>\n
- 75%<\/b> of buyers have viewed a webinar in the past 12 months<\/li>\n
- B2B buyers are highly engaged with webinar content: 44%<\/b> spend 30 or more minutes on a webinar<\/li>\n
- Audience polling<\/b> and quizzes<\/b> help hold attendees\u2019 interest<\/li>\n
- Where the customer is in the funnel determines the topic:\n
\n- Early-stage<\/b> webinars: Focus on common pain-points and hot-button issues<\/li>\n
- Mid- to late-stage <\/b>webinars: Explain key product features and provide examples of how similar customers have achieved ROI<\/li>\n
- Customer onboarding stage<\/b> webinars: Enhance product adoption and satisfaction<\/li>\n<\/ul>\n<\/li>\n
- Webinars should be 30-40 minutes long<\/li>\n<\/ul>\n
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How does a webinar work?<\/h3>\n
A host (or multiple hosts) arranges a date and time for a webinar; the topic is chosen ahead of time so attendees know what the presentation will cover. Anyone can register for the event on a landing page or with a specific code given out by the organizer, and they can attend using their browser. Alternatively, some attendees may attend by calling in.<\/p>\n
Using software designed specifically for hosting this kind of event, the host presents to the audience. Features<\/a> of webinar software can include<\/a>:<\/p>\n\n- The ability to edit the recording<\/li>\n
- Phone-in options<\/li>\n
- Screen sharing and remote access to an attendee\u2019s computer<\/li>\n
- CRM integration<\/li>\n
- Moderation and question screening<\/li>\n
- Live chat<\/li>\n
- Surveys and polls<\/li>\n
- Presentation options: Slides, video streaming, live video of the presenters, and more<\/li>\n<\/ul>\n
Why should salespeople use webinars?<\/h3>\n
Webinars are tailor-made for salespeople. They provide a platform for educating your audience, as well as for pitching future customers in a more personal way. With this technology, anyone with an internet connection can sign up and log in, so multiple decision makers can see the same pitch, no matter where they are in the world.<\/p>\n
This is an excellent way to create intimate, highly personalized content and engage your audience in a powerful way. And salespeople aren\u2019t obliged to only have webinars for pitches or to close deals; in fact, they can use them as a list-building technique<\/a> or to help build their thought leadership and online authority.<\/p>\nHow do you run a successful webinar?<\/h3>\n
- \n
- Early-stage<\/b> webinars: Focus on common pain-points and hot-button issues<\/li>\n
- Mid- to late-stage <\/b>webinars: Explain key product features and provide examples of how similar customers have achieved ROI<\/li>\n
- Customer onboarding stage<\/b> webinars: Enhance product adoption and satisfaction<\/li>\n<\/ul>\n<\/li>\n
- Webinars should be 30-40 minutes long<\/li>\n<\/ul>\n
<\/img> <\/p>\nHow does a webinar work?<\/h3>\n
A host (or multiple hosts) arranges a date and time for a webinar; the topic is chosen ahead of time so attendees know what the presentation will cover. Anyone can register for the event on a landing page or with a specific code given out by the organizer, and they can attend using their browser. Alternatively, some attendees may attend by calling in.<\/p>\n
Using software designed specifically for hosting this kind of event, the host presents to the audience. Features<\/a> of webinar software can include<\/a>:<\/p>\n
- \n
- The ability to edit the recording<\/li>\n
- Phone-in options<\/li>\n
- Screen sharing and remote access to an attendee\u2019s computer<\/li>\n
- CRM integration<\/li>\n
- Moderation and question screening<\/li>\n
- Live chat<\/li>\n
- Surveys and polls<\/li>\n
- Presentation options: Slides, video streaming, live video of the presenters, and more<\/li>\n<\/ul>\n
Why should salespeople use webinars?<\/h3>\n
Webinars are tailor-made for salespeople. They provide a platform for educating your audience, as well as for pitching future customers in a more personal way. With this technology, anyone with an internet connection can sign up and log in, so multiple decision makers can see the same pitch, no matter where they are in the world.<\/p>\n
This is an excellent way to create intimate, highly personalized content and engage your audience in a powerful way. And salespeople aren\u2019t obliged to only have webinars for pitches or to close deals; in fact, they can use them as a list-building technique<\/a> or to help build their thought leadership and online authority.<\/p>\n
How do you run a successful webinar?<\/h3>\n
- Mid- to late-stage <\/b>webinars: Explain key product features and provide examples of how similar customers have achieved ROI<\/li>\n