- \n
- 49% – Increased belief in the impact of employer brand<\/li>\n
- 41% – Planned increase in hiring<\/li>\n
- 50% – Need to raise general awareness<\/li>\n
- 42% – Increased competition<\/li>\n
- 39% – Difficulty recruiting quality candidates<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/How_to_Attract_Salespeople-graphic1.png?strip=all&quality=95\")
<\/img> <\/p>\nLarge companies may consistently make headlines as well-known talent brands, but smaller organizations can create a definable brand around their hiring practices and reap the benefits of this strategy as well. It\u2019s favorable for your company in terms of attracting talent, as companies with excellent talent brands see 2.5 times more applicants<\/a> for open positions than other businesses. But it also makes sense financially: Talent brands that stand out generally spend 43 per cent less on hiring than average companies.<\/p>\n
For SMBs, establishing a talent brand requires a combination of initiatives, including using content to enhance your messaging, streamlining and improving the customer experience, and emphasizing the attractive qualities of your organization.<\/p>\n
Market a workplace culture that emphasizes the importance of sales<\/b><\/h3>\n
The best qualified and most talented salespeople won\u2019t queue up to work at a company that is perceived to undervalue the sales team. If you want to attract the most in-demand sales reps and managers, the first step is to build a culture where the sales process is properly respected and understood.<\/p>\n
The latter point is often overlooked as an aspect of the organizational culture as it relates to the sales team. One of the main reasons sales employees feel that their work isn\u2019t valued is a belief that their colleagues in other functions simply don\u2019t understand what they do. The sales reps may perceive that others reduce their actions and contributions to schmoozing or networking, neglecting to learn about the tiresome research, analysis, and work that goes into successfully selling.<\/p>\n
Startup leaders who don\u2019t come from a sales background may be inadvertently encouraging this kind of culture by elevating product development or engineering over the contributions of the sales department. It\u2019s important to actively recognize and celebrate the role that sales professionals play in shaping the organization and contributing to the future success of everyone involved. Leaders can spotlight certain aspects of the sales process so that other employees who are unfamiliar with what it involves have an opportunity to learn more.<\/p>\n
This doesn\u2019t mean you should elevate the sales department over the other integral units of your organization. It\u2019s about demonstrating to your team as a whole that everyone has important contributions to make to the company, and building an admiration for collaboration into the very essence of your company culture.<\/p>\n
Your Next Sales Superstar is Likely a Passive Job Candidate<\/p>\n
- \n
- 58%<\/b> of Canadian companies recruit passive candidates\n
- \n
- Compared to a global average of 61%<\/li>\n<\/ul>\n<\/li>\n
- 75%<\/b> of professionals consider themselves to be a passive candidate<\/li>\n
- Active candidates:\n
- \n
- Actively looking for a new job<\/li>\n
- Casually searching a few times a week<\/li>\n<\/ul>\n<\/li>\n
- Passive candidates:\n
- \n
- Reaching out to their personal network<\/li>\n
- Open to talking to a recruiter<\/li>\n
- Completely satisfied and don\u2019t want to move<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/How_to_Attract_Salespeople-graphic2.png?strip=all&quality=95\")
<\/img> <\/p>\nLearn how to create engaging job postings<\/b><\/h3>\n
Like any form of communication that is distributed by your company, a job posting reveals many things to its audience and often shapes their first impressions of your organization. Of course, it goes without saying that your posts need to be proofread, but there are ways in which you can go even further to engage your prospective candidates and provide them with reasons to click through to the application.<\/p>\n
If you\u2019re noticing a pattern, that\u2019s because it\u2019s fairly obvious. Once again, this sounds like the same language that is used when crafting a strategy to encourage customers to continue clicking on their way to a purchase. Remember, you\u2019re not targeting your job posting to candidates who are desperate for an interview and will apply to any posting they see. You\u2019re attempting to engage with a top performer at another firm who doesn\u2019t have any immediate plans of leaving their position.<\/p>\n
There are some simple guidelines that will help you achieve this. Address the job candidate directly, rather than referring to them in the third-person. Salespeople don\u2019t say, \u201cMy ideal client is looking to increase productivity by 30 per cent.\u201d They address their prospects as \u201cyou\u201d or by their name. Be inclusive, rather than exclusive, in your job posting. Engaging with interested parties from diverse backgrounds can yield surprising results, and you never know where you might find a candidate who turns out to be a great fit with your organization.<\/p>\n
Leverage relevant, value-added content to convey information<\/b><\/h3>\n
We live in a content-driven environment, and it\u2019s paramount for companies to create helpful content for numerous situations. One of these situations is the hiring process, as content can convey a large amount of information to candidates about what it is like to work for your company. This is crucial, because the 2015 Report on Global Job Seeker Trends<\/a> from LinkedIn reveals that uncertainty about what it\u2019s like to work at a new company is the primary obstacle for changing jobs.<\/p>\n
- Active candidates:\n
- 58%<\/b> of Canadian companies recruit passive candidates\n
![\"\"](\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/How_to_Attract_Salespeople-graphic3.png?strip=all&quality=95\")
<\/img> <\/p>\n