{"id":4018,"date":"2016-06-23T16:47:00","date_gmt":"2023-10-18T16:47:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4018"},"modified":"2023-10-18T17:35:56","modified_gmt":"2023-10-18T17:35:56","slug":"future-of-work","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/future-of-work\/","title":{"rendered":"Make \u2018The Future Of Work\u2019 Happen Today"},"content":{"rendered":"\n<p><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/future-of-work.png?strip=all&#038;quality=95\"><\/img><\/p>\n<p>Even if you\u2019re not a fan of science fiction, you may have heard a famous quote from William Gibson, a Canadian author who once said: \u201cThe future is already here. It\u2019s just not evenly distributed.\u201d It\u2019s an idea that rings true even more loudly if you\u2019re talking about the future of work and SMBs.<\/p>\n<p>Perhaps because of differences in resources\u2014or just the speed at which technology changes\u2014the way large enterprises organize and empower their staff may sometimes seem like The Jetsons compared with smaller or medium-sized firms. No matter how you define \u201cthe future of work,\u201d it\u2019s probably easy to imagine people working faster, more autonomously and more productively thanks to advances in IT.<\/p>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/sales\/journey-to-the-cloud.jsp?d=70130000002I9Yn&amp;nc=70130000002I9Z7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/THIN_CTA_jumpstart-journey.png?strip=all&#038;quality=95\" alt=\"The future is now. How to jumpstart your journery to the cloud. Get the ebook.\"><\/img><\/a><\/p>\n<p>The question is, how do you get there without stretching your budget to the breaking point, and avoid any painful process changes along the way? It may not be easy as 1, 2, 3, but here are at least three ways to break it down.<\/p>\n<p><b>1. Reverse-Engineer Work As It Is Today<\/b><\/p>\n<p>Few firms proactively establish a \u201cfuture of work\u201d strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done. This could be shifts in the way their customers prefer to receive information\u2014like moving from paper-based to digital sources of content, for example. Sometimes there are competitive threats, such as the move to offering services from a mobile device rather than a physical location or over the phone.<\/p>\n<p>Though some organizations manage to respond to such things relatively quickly, they are inevitably in \u201ccatch-up\u201d mode compared with firms who have more foresight into how technology could improve their internal and customer-facing methods of interacting.<\/p>\n<p>Avoid this problem by following the example of R&amp;D departments, who sometimes \u201creverse-engineer\u201d or take a competitor\u2019s product apart in order to understand how it functions. In this case, reverse-engineer your own organization and look at some of the following areas:<\/p>\n<ul>\n<li>What are the most critical steps that help the company achieve its business objectives\u2014selling to a customer, for example, or bringing on a new employee. What areas of work deserve attention?<\/li>\n<li>What are the biggest barriers or impediments that make these steps longer than desirable, or add complexity? Do some free-form association with your team or leadership.<\/li>\n<li>What would the ideal future look like, based on the technology that\u2019s available on the market today? This could include cloud-based applications, mobile devices, analytics and more.<\/li>\n<\/ul>\n<p>Once this is mapped out, prioritizing and looking at what can be done in a phased approach becomes much more feasible.<\/p>\n<p><b>2. Create A \u2018Future Of Workback\u2019 Schedule<\/b><\/p>\n<p>You don\u2019t need a certification in project management to know about workback schedules. For any initiative that involves multiple departments, a key client deliverable or a longer-term investment, workbacks help detail the granular tasks that get the team from A to B, with the owner of each task clearly named next to due dates.<\/p>\n<p>What makes the move towards \u201cthe future of work\u201d so overwhelming, in many cases, is that it lacks this kind of breakdown. For SMBs that don\u2019t have their own IT department, implementing digital tools becomes haphazard and unwieldy if they don\u2019t have some kind of workback, even if it\u2019s just a simple spreadsheet.<\/p>\n<p>Consider a workback like this one, which is based on a move to offer the sales team cloud-based CRM via their mobile phones. Some of the tasks in a workback to make this future a reality might be:<\/p>\n<p>a) Inventory of existing mobile devices across the team (if not company-issued)<\/p>\n<p>b) Overview of the planned deployment with key stakeholders and FAQs<\/p>\n<p>c) Scheduling check for team members out of office or absent on a client engagement during the deployment period<\/p>\n<p>d) Identification of a pilot group and dates for initial deployment and training<\/p>\n<p>e) Date for feedback from pilot group and any tweaks to phased deployment strategy<\/p>\n<p>f) Team review on initial usage and suggestions for improvements in phase two.<\/p>\n<p>Of course, your actual workback could be much more involved and may be developed in collaboration with your key suppliers, but this will bring the future of work closer than ever before.<\/p>\n<p><b>3. Go Back To \u2018The Future\u2019 Frequently<\/b><\/p>\n<p>To anyone employed in the days when typewriters still sat on most desks, the future arrived a long time ago. But much like the advent of personal computers, the rise of the cloud, apps and analytics doesn\u2019t tend to transform businesses across the board at once. It\u2019s a series of incremental and iterative changes that make a meaningful difference.<\/p>\n<p>As you experiment these tools, consider how you can integrate or align them with other ways you measure business success, such as:<\/p>\n<ul>\n<li><b><i>Performance reviews: <\/i><\/b>Whether it\u2019s part of a formal evaluation or even self-evaluation, how does the introduction of new technology contribute to a more engaged working experience for your employees? Have them rate their comfort level on a sliding scale and offer room for comments on other tools they\u2019d like to see deployed.<\/li>\n<li><b><i>Customer support enquires:<\/i><\/b> A lower volume of questions or complaints may be attributable to the ability for more employees to address issues while outside the office. Try to identify changes based on when and how technology was introduced.<\/li>\n<li><b><i>Revenue: <\/i><\/b>Once you\u2019ve achieved return on investment with technology \u2014whether it\u2019s reduced costs or increased productivity\u2014it\u2019s time to revisit that reverse-engineering discussion you held at the beginning. How is the most critical work being done now, and what is the \u201cbefore\u201d and \u201cafter\u201d picture in terms of those barriers and pitfalls?<\/li>\n<\/ul>\n<p>Even if you improve business processes with one IT investment at a time\u2014and many do\u2014a strategic and disciplined approach will make each transition a little easier. Welcome to the future.<\/p>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/sales\/journey-to-the-cloud.jsp?d=70130000002I9Yn&amp;nc=70130000002I9Z7\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/How20to20Jumpstart20Your20Journey20to20the20Cloud20banner.gif?strip=all&#038;quality=95\" alt=\"The future is now. How to jumpstart your journery to the cloud. Get the ebook.\"><\/img><\/a><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Few firms proactively establish a \u201cfuture of work\u201d strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done.<\/p>\n","protected":false},"author":1,"featured_media":4017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[32],"sf_content_type":[],"coauthors":[2],"class_list":["post-4018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-data-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Make \u2018The Future Of Work\u2019 Happen Today - Salesforce<\/title>\n<meta name=\"description\" content=\"Few firms proactively establish a \u201cfuture of work\u201d strategy. More often, there is a particular trigger or tipping point that requires companies to rethink their traditional approach to getting things done.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/future-of-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make \u2018The Future Of Work\u2019 Happen Today\" \/>\n<meta property=\"og:description\" content=\"Few firms proactively establish a \u201cfuture of work\u201d strategy. 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