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<\/img><\/a><\/h2>\nMake Eye Contact\u2014Don\u2019t Stare at Name Tags<\/h2>\n
The way you introduce yourself is key. According to best-selling author Brian Tracy<\/a>, you have four seconds to shape someone\u2019s initial impression of you, and thirty seconds before their impression is fully formed. If you\u2019re nervous, the American Psychological Association<\/a> recommends keeping your voice level and focusing on the fact that your career and accomplishments are why you are there.<\/p>\n One common mistake at conferences is looking at someone\u2019s nametag first, instead of making eye contact. This habit implies that knowing someone\u2019s occupation or place of work is more important than looking them in the eye when first saying hello. Give a firm handshake, maintain eye contact, and smile as you introduce yourself. This shows both confidence and openness.<\/p>\n Of course, if you think you recognize them, a glance at their nametag is fine, but maintaining strong eye contact throughout your introductions will leave a lasting impression.<\/p>\n The \u201celevator pitch\u201d is the part of the introduction when you explain what you do professionally. Focus on a few sentences (thirty seconds or less) that concisely outline your company and what you do. The best pitches speak specifically to how your business solves problems, instead of stating its services.<\/p>\n For example, saying, \u201cI run a web design company,\u201d is not nearly as compelling as, \u201cI help small e-commerce businesses create effective user experiences that lead to more sales and conversions.\u201d<\/p>\n According to sales expert Chris O\u2019Leary, make sure your pitch follows the \u201c9 C\u2019s,\u201d<\/a> which include conciseness, clarity, credibility, and consistency.<\/p>\n It\u2019s a fact: People love to talk about themselves. It\u2019s likely part vanity, but more about being comfortable. After all, everyone is an expert on themselves.<\/p>\n When networking at an industry event, use this to your advantage: Ask a lot of questions. Make it easier to grow the conversation organically. Even if you\u2019ve exhausted industry topics or questions, ask about the person\u2019s travels to get to the event or what they enjoy doing outside of work. Family and trending books or articles the person may have read recently can also be easy topics to discuss.<\/p>\n No matter what industry event you\u2019re going to, it\u2019s important to consider your appearance. Like it or not, first impressions are also built on the way you look. Be sure to dress appropriately for the event.<\/p>\n No matter what the dress code is, choose an outfit and hairstyle that makes you feel your best. Being confident about your appearance will naturally improve your posture<\/a>, which has been proven to have a positive impact on a strangers impression of you.<\/p>\n Making a habit of networking at industry events can help you become more confident, grow industry connections, and increase your business\u2019 reach. Focus on why you\u2019re there and how you can help others in the room, and you\u2019ll be sure have tons of great conversations with like-minded people.<\/p>\n <\/a><\/p>\nThink of Your Elevator Pitch Ahead of Time<\/h2>\n
Ask People About Themselves<\/h2>\n
Focus on What Makes You Feel Confident<\/h2>\n
<\/img><\/a><\/p>\nShare “How to Successfully Network at an Industry Event” On Your Site<\/h3>\n