{"id":4103,"date":"2016-05-18T16:49:00","date_gmt":"2023-10-18T16:49:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4103"},"modified":"2023-10-18T17:35:57","modified_gmt":"2023-10-18T17:35:57","slug":"smaller-social-media-apps-2016","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/smaller-social-media-apps-2016\/","title":{"rendered":"11 Smaller Social Media Apps Poised to Break Out in 2016"},"content":{"rendered":"\n<p>While social media platforms race against each other to stay on top, new and upcoming apps seem to pop up every day to cater to the various socializing needs of<a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2014\/07\/the-customer-is-always-engaged-4-steps-to-social-media.html\"> <\/a><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2014\/07\/the-customer-is-always-engaged-4-steps-to-social-media.html\">connected consumers<\/a>.<\/p>\n<p>Interest in social media and instant messaging apps continues to increase, which means consumers are constantly looking for niched platforms for more interactive and real-time conversations. In fact, today Canadians spend more time than ever on social media platforms, with<a href=\"http:\/\/www.emarketer.com\/Article\/Social-Network-Audience-Growth-Plateaus-Canada\/1011898\"> <\/a><a href=\"http:\/\/www.emarketer.com\/Article\/Social-Network-Audience-Growth-Plateaus-Canada\/1011898\">56.7 per cent of adults<\/a> actively using them.<\/p>\n<p>Since they\u2019re not all a hit for audiences of all ages, some platforms resonate with certain demographics more than others. While some apps are for more personal networking and socializing, others are used extensively for<a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2015\/11\/your-company-on-social-media.html\"> <\/a><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2015\/11\/your-company-on-social-media.html\">professional and business purposes<\/a>. Based on the growth in the usage of these platforms, it\u2019s important to dig a little deeper and see which social media platforms are poised to break out this year.<\/p>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/form\/marketingcloud\/business-leaders-guide.jsp?d=70130000000NOW6\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/business-leader-social-business.jpg?strip=all&#038;quality=95\"><\/img><\/a><\/p>\n<p><b> User Numbers for Some Up-and-Coming Social Media Apps<\/b><\/p>\n<ul>\n<li>Yo: 1 million<\/li>\n<li>Viber: 664 million<\/li>\n<li>Vimeo: 100 million<\/li>\n<li>Shots: 10 million<\/li>\n<li>Snapchat: 100 million<\/li>\n<li>Yik Yak: 3.6 million<\/li>\n<li>Periscope: 10 million<\/li>\n<li>Wanelo: 11 million<\/li>\n<li>Trello: 10 million<\/li>\n<li>Vine: 200 million<\/li>\n<\/ul>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-001.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2><b>1. Anchor<\/b><\/h2>\n<p><i>User stats: Not available<\/i><\/p>\n<p><i>Notable brands: Radiolab<\/i><\/p>\n<p>First on Gary Vaynerchuk\u2019s <a href=\"https:\/\/www.garyvaynerchuk.com\/the-top-apps-im-paying-attention-to-right-now\/\">list<\/a> of apps to pay attention to right now is <a href=\"https:\/\/anchor.fm\/\">Anchor<\/a>. Podcasters who want to be heard, yet haven\u2019t felt comfortable using other mediums, have found a community on this free iPhone app. It makes it easy to <a href=\"http:\/\/techcrunch.com\/2016\/02\/09\/anchor-launches-to-take-radio-to-the-next-level\/\">broadcast short audio clips<\/a> on the fly, in a matter of seconds, to a global audience.<\/p>\n<p>Listeners can provide feedback and join in the action by replying to clips, which can spark instant group conversations. When not recording, users can listen to authentic humor, knowledge, inspiration, and debates from Anchor\u2019s global collective of personalities. Anchor is what might be called the \u201cgen next of broadcasting.\u201d For businesses, Anchor offers a great opportunity to listen and engage in the conversation in the form of <a href=\"http:\/\/www.techinsider.io\/what-is-anchor-fm-and-how-to-use-the-app-2016-3\">collaborative podcasting<\/a>, as opposed to generic broadcasting.<\/p>\n<h2><b>2. Yo<\/b><\/h2>\n<p><i>User stats: 1 million<\/i><\/p>\n<p><i>Notable Brands: Monster, USA Today<\/i><\/p>\n<p>Some users strive to cut through the clutter and simplify the conversation with their connections on various messaging and social networking apps. <a href=\"https:\/\/www.justyo.co\/\">Yo<\/a> leads the pack of<a href=\"http:\/\/www.getsaga.com\/blog\/contextual-notifications-are-just-getting-started\/\"> context-based notification<\/a>; it\u2019s an iPhone app that has been redesigned to be a content notification clearinghouse.<\/p>\n<p>Yo allows users to send push notifications to other users in the app in the form of \u201cYo!\u201d. Since its launch in 2014, Yo\u2019s <a href=\"http:\/\/www.fastcompany.com\/3041664\/most-innovative-companies-2015\/the-worlds-top-10-most-innovative-companies-in-social-media-n\">user base<\/a> has grown to more than 1 million, and the app has been downloaded over 3 million times. Over 100 million \u201cYo\u201ds are sent in one day, including a few from brands such as Monster, which <a href=\"http:\/\/digiday.com\/brands\/brands-dip-toe-yo\/\">cleverly used the app<\/a> as part of their \u201cILOVEMYJOB,\u201d \u201cIHATEMYJOB,\u201d and \u201cINEEDMYJOB\u201d campaigns.<\/p>\n<p>Publishers that have jumped on the bandwagon include <a href=\"http:\/\/www.mobilemarketer.com\/cms\/news\/media\/19079.html\">USA Today<\/a><u>,<\/u> which used Yo to deliver updates from the November 2015 election. Other possible uses include receiving Yo notifications for pizza orders, shopping deliveries, or when laundry is ready for pickup.<\/p>\n<h2><b>3. Viber<\/b><\/h2>\n<p><i>User stats: 664 million<\/i><\/p>\n<p><i>Notable Brand: Buzzfeed<\/i><\/p>\n<p>From the simplified \u201cyo\u201d to emojis and stickers, the Millennial generation never runs out of unconventional <a href=\"http:\/\/qz.com\/156030\/line-is-betting-millions-that-virtual-bears-and-bunnies-will-sweep-the-west\/\">ways to communicate<\/a>. Perhaps one of the most prominent instant messaging apps ready to accommodate this trend is Viber. Founded in Israel, it now has <a href=\"http:\/\/www.adweek.com\/news\/technology\/how-viber-s-cmo-transforming-mobile-messaging-app-lifestyle-brand-168011\">664 million<\/a> users worldwide.<\/p>\n<p>In addition to being one of Millennials\u2019 favorite instant messaging apps, Viber has paved the way for its users to follow the conversations of celebrities, brands, and sports personalities through its <a href=\"http:\/\/www.marketingmagazine.co.uk\/article\/1322563\/viber-launches-public-chats-major-global-marketing-push\">Public Chat<\/a> feature. Buzzfeed is a great example of a publisher using this app. True to its mission of bringing the content to the audience, Buzzfeed <a href=\"http:\/\/wersm.com\/see-how-buzzfeed-empowers-readers-with-viber\/\">allows<\/a> followers to get involved in the discussion through Viber\u2019s Public Chat. Brands also have the option to incorporate their own voice in the form of <a href=\"https:\/\/www.viber.com\/en\/viber-for-business\">promotional sticker packs.<\/a><\/p>\n<p><b>The Worldwide Popularity of Social Media<\/b><\/p>\n<ul>\n<li>Total number of active social media users: 2.31 billion\n<ul>\n<li>That\u2019s 31% of the total population<\/li>\n<\/ul>\n<\/li>\n<li>Total number of social users accessing sites via mobile: 1.97 billion\n<ul>\n<li>That\u2019s 27% of the total population<\/li>\n<\/ul>\n<\/li>\n<li>In Canada, an average of 1.4 hours are spent on social media every day.\n<ul>\n<li>The highest number of hours is in the Philippines: 3.7 hours per day<\/li>\n<\/ul>\n<\/li>\n<li>Out of 36.11 million Canadians, 17.00 million are active mobile social media users.\n<ul>\n<li>That\u2019s 47% of the total population of Canada.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-002.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2><b>4. Vimeo<\/b><\/h2>\n<p><i>User stats: 100 million<\/i><\/p>\n<p><i>Notable brands: HP, Honda<\/i><\/p>\n<p><a href=\"https:\/\/vimeo.com\">Vimeo<\/a> was the first video sharing site to support high definition videos: Users can share, upload, and view high-quality videos. It has over<a href=\"http:\/\/marketingland.com\/vimeo-reports-100-million-users-400k-paying-subscribers-65626\"> <\/a><a href=\"http:\/\/marketingland.com\/vimeo-reports-100-million-users-400k-paying-subscribers-65626\">100 million users<\/a> composed mostly of those in the creative industry, including filmmakers, photographers, and marketers who focus in showcasing the production quality of their videos.<\/p>\n<p>Vimeo stands out from its competitors with its customizable branded player, where premium users can replace the Vimeo logo with their own. There\u2019s also the option to customize the URL of the video, which makes it easier for subscribers and viewers to remember it (as opposed to a random string of numbers or alphanumeric characters). Brands like<a href=\"http:\/\/www.ignitesocialmedia.com\/video-marketing\/marketing-through-vimeo-is-it-possible\/\"> <\/a><a href=\"http:\/\/www.ignitesocialmedia.com\/video-marketing\/marketing-through-vimeo-is-it-possible\/\">Hewlett Packard and Honda<\/a><u> <\/u>looking to engage with their audience through collaborative storytelling and user-generated videos have managed to tap into the close-knit community of filmmakers through Vimeo.<\/p>\n<h2><b>5. Shots<\/b><\/h2>\n<p><i>User stats: 10 million<\/i><\/p>\n<p><i>Notable brand: Backed by Justin Bieber<\/i><\/p>\n<p>Backed by Justin Bieber, the Shots comedy app now has<a href=\"http:\/\/techcrunch.com\/2015\/10\/29\/awkward-puppets\/\"> <\/a><a href=\"http:\/\/techcrunch.com\/2015\/10\/29\/awkward-puppets\/\">over 10 million<\/a><u> <\/u>users and is a great platform to share funny videos, photos, and clips. Unlike most social networking platforms,<a href=\"https:\/\/shots.com\/\"> <\/a><a href=\"https:\/\/shots.com\/\">Shots<\/a> was purposely built without any direct-messaging option, follower count, or public comments. Those features tend to help spread negativity, something Shots\u2019s founders aimed to avoid. Instead, it wants to entertain people and spread positivity among its young audience\u201465 per cent of which are 16 years old\u2014by eliminating the usual avenues for bullying. Brands looking to engage with the young audience (who are often glued to their phones) may use Shots to give their fans a sneak peek of upcoming movies or exclusive content in the form of bloopers.<\/p>\n<h2><b>6. Snapchat<\/b><\/h2>\n<p><i>User stats: 100 million users, 400 million-plus snaps daily<\/i><\/p>\n<p><i>Notable brands: Audi, the NBA<\/i><\/p>\n<p>What started as a hugely popular app for sharing images and videos (which vanish after a few seconds) is now one of the fastest growing social media apps, and it\u2019s loved by Millennials and marketers alike. Snapchat has over<a href=\"http:\/\/www.socialmediaexaminer.com\/5-ways-to-use-snapchat-for-business\/\"> <\/a><a href=\"http:\/\/www.socialmediaexaminer.com\/5-ways-to-use-snapchat-for-business\/\">100 million daily active users<\/a> who share 400 million snaps per day. According to <a href=\"http:\/\/recode.net\/2016\/02\/29\/snapchat-users-now-watch-eight-billion-videos-per-day\/\"> <\/a><a href=\"http:\/\/recode.net\/2016\/02\/29\/snapchat-users-now-watch-eight-billion-videos-per-day\/\">CEO Evan Spiegel<\/a>, users are racking up<a href=\"http:\/\/recode.net\/2016\/01\/15\/facebook-v-snapchat-what-counts-as-a-video-view\/\"> <\/a><a href=\"http:\/\/recode.net\/2016\/01\/15\/facebook-v-snapchat-what-counts-as-a-video-view\/\">seven billion video views per day<\/a>. Brands using Snapchat include<a href=\"http:\/\/www.convinceandconvert.com\/social-media-case-studies\/5-creative-ways-brands-are-using-snapchat\/\"> <\/a><a href=\"http:\/\/www.convinceandconvert.com\/social-media-case-studies\/5-creative-ways-brands-are-using-snapchat\/\">Audi and NBA<\/a><u>: Both<\/u> use the app\u2019s Stories and Chats features to gather and broadcast content.<\/p>\n<h2><b>7.<\/b><a href=\"https:\/\/www.yikyak.com\"><b> <\/b><\/a><a href=\"https:\/\/www.yikyak.com\"><b>Yik Yak<\/b><\/a><\/h2>\n<p><i>User stats: 3.6 million<\/i><\/p>\n<p><i>Notable brands: The BBC<\/i><\/p>\n<p>Yik Yak, available on iOS and Android, allows its users to pseudo-anonymously create and view discussion threads within a 5-mile radius. Users can contribute to the stream by replying, as well as &#8220;voting up&#8221; (aka Yakarma) or &#8220;voting down.&#8221; In other words, it\u2019s an anonymous bulletin board.<\/p>\n<p>Within a year of its 2013 launch, Yik Yak gained considerable popularity among Millennials, reporting 3.6 million<a href=\"http:\/\/www.businessinsider.in\/This-is-the-next-major-messaging-app\/articleshow\/46751931.cms\"> <\/a><a href=\"http:\/\/www.businessinsider.in\/This-is-the-next-major-messaging-app\/articleshow\/46751931.cms\">monthly active users<\/a> by the end of 2014. The<a href=\"http:\/\/digiday.com\/publishers\/how-bbc-is-using-yik-yak-to-talk-to-millennials-and-get-them-to-talk-back\/\"> <\/a><a href=\"http:\/\/digiday.com\/publishers\/how-bbc-is-using-yik-yak-to-talk-to-millennials-and-get-them-to-talk-back\/\">BBC<\/a> used Yik Yak as a part of a special week of mental health coverage, asking its audience about mental health issues and taboos people should be talking about.<\/p>\n<h2><b>8. Periscope<\/b><\/h2>\n<p><i>User stats: 10 million<\/i><\/p>\n<p><i>Notable brands: Taco Bell, DKNY<\/i><\/p>\n<p><a href=\"https:\/\/blog.twitter.com\/2015\/introducing-periscope\">Acquired by Twitter<\/a> in early 2015, Periscope allows its users to broadcast live video to the world and get real-time feedback. It is now being used by brands to stream live Q&amp;A sessions, product demonstrations, webinars, and more. Its intuitive and interactive video streaming capabilities have made Periscope an ideal platform for interactive customer service, exclusive events, and product launches for brands such as Taco Bell, DKNY, and others. As of August 2015, Periscope had a total of<a href=\"http:\/\/expandedramblings.com\/index.php\/periscope-statistics\/\"> <\/a><a href=\"http:\/\/expandedramblings.com\/index.php\/periscope-statistics\/\">10 million users<\/a><u>,<\/u> with 2 million daily active users. This means about 15 per cent of the top brands on Twitter are using Periscope.<\/p>\n<p><b>Social Media is Good for Society\u2014and Business<\/b><\/p>\n<ul>\n<li>Society benefits:\n<ul>\n<li>Helps people stay in touch<\/li>\n<li>Serve as a meeting room<\/li>\n<li>Keeps users up to date<\/li>\n<li>Improves the learning process<\/li>\n<li>Increases the reach of service organizations and charities<\/li>\n<li>Allows users to market themselves<\/li>\n<\/ul>\n<\/li>\n<li>Business benefits:\n<ul>\n<li>Increases brand awareness<\/li>\n<li>Legitimizes your brand<\/li>\n<li>Increases sales<\/li>\n<li>Improves customer service<\/li>\n<li>Helps distribute content<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-003.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2><b>9. Peach<\/b><\/h2>\n<p><i>User stats: Not available<\/i><\/p>\n<p><i>Notable brands: Asos<\/i><\/p>\n<p>The latest social network to emerge is Peach, with elements familiar to users of Facebook, Path, Slack, Snapchat, and Tumblr all rolled into one. This all-new social media app could become as big as the likes of Instagram and Snapchat.<\/p>\n<p>Peach has gained popularity among Millennials as a \u201cspace for friends.\u201d It\u2019s a kind of social journaling, with an element of privacy: It is only viewable by friends and friends of friends. According to <a href=\"http:\/\/techcrunch.com\/2016\/01\/11\/hype-or-not-peach-hit-the-top-10-social-networking-app-list-fast\/\">TechCrunch<\/a>, Peach currently ranks 120th overall on Apple\u2019s App Store in the U.S. for free apps, and number nine in social networking. Brands that are eager to connect with their younger audiences, like <a href=\"https:\/\/likes.asos.com\/26120\/peach-app\/\">Asos<\/a><u>,<\/u> have jumped onto the Peach bandwagon.<\/p>\n<h2><b>10. Wanelo<\/b><\/h2>\n<p><i>User stats: 11 million<\/i><\/p>\n<p><i>Notable brand: Urban Outfitters<\/i><\/p>\n<p><a href=\"https:\/\/wanelo.com\/\">Wanelo<\/a>, derived from the words \u201cwant,\u201d \u201cneed,\u201d and \u201clove,\u201d has married shopping and social media. It allows users to browse through millions of different products offered by major brands and online retailers, as well as independent artists and producers, such as those on Etsy.<\/p>\n<p>Users can create wish lists, establish connections, and find out what their friends are interested in buying. With over <a href=\"http:\/\/expandedramblings.com\/index.php\/wanelo-statistics\/\">11 million user<\/a>s, Wanelo could easily rival Pinterest because of its strong visual components and similar demographics. However, it is better poised for <a href=\"http:\/\/recode.net\/2014\/11\/23\/urban-outfitters-and-200-others-start-selling-directly-in-shopping-app-wanelo\/\">online retailers<\/a>. In fact, Urban Outfitters and 200 others have started selling products directly on the platform because of its convenient wish list and product management tools.<\/p>\n<h2><b>11. Vine<\/b><\/h2>\n<p><i>User stats: 200 million<\/i><\/p>\n<p><i>Notable brands: GoPro, Simon &amp; Schuster<\/i><\/p>\n<p>Vine is an entertainment network that allows users to capture life stories on their smartphones and create short, six-second looping videos. Simon &amp; Schuster <a href=\"http:\/\/www.socialmediaexaminer.com\/twitter-vine-creative-uses-for-business\/\">used<\/a> Vine to ask their audience what books they were reading on the weekend, and gave them visual cues about what they could be reading. GoPro has also engaged with its customers by encouraging them to create Vine videos and upload them with a specific, branded hashtag. With more than <a href=\"http:\/\/expandedramblings.com\/index.php\/vine-statistics\/\">200 million active monthly users<\/a>, Vine is used regularly by 10 per cent of the top brands to engage with their fans.<\/p>\n<p>The apps and mobile marketing landscape are evolving fast, and they are paving way for context-based conversations. While social networking giants like Facebook and Twitter are home to billions of users worldwide, brands have the opportunity to bring snackable, fun, interactive content to connected consumers through smaller, more close-knit communities.<\/p>\n<p>In a study <a href=\"https:\/\/www.thinkwithgoogle.com\/articles\/how-digital-connects-shoppers-to-local-stores.html\">released by Google<\/a>, 71 per cent of in-store shoppers who use smartphones for online research say their device has become more important to their in-store experience. Most of them look for reviews and recommendations from a number of sources to help complete their buying decisions. With these apps at their fingertips, consumers can now be part of conversations with brands that they choose to engage with.<\/p>\n<p>Today, connected consumers are in charge of which conversations they want to be involved in and what stories they want to be part of. It\u2019s a question of whether your brand is poised to be among their top choices.<\/p>\n<p>Replace &#8220;the highest number of hours&#8230;&#8221; with &#8220;The Philippines has the highest number of hours spent on social media: 3.7 per day&#8221;<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/ca\/form\/marketingcloud\/business-leaders-guide.jsp?d=70130000000NOW6\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/business-leader-social-business.jpg?strip=all&#038;quality=95\"><\/img><\/a><\/p>\n<h3>Share &#8220;11 Smaller Social Media Apps Poised to Break Out in 2016&#8221; On Your Site<\/h3>\n<p><textarea>&lt;p&gt;&lt;strong&gt;Click To Enlarge&lt;\/strong&gt;&lt;br \/&gt;&lt;br \/&gt; &lt;a href=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/2016\/05\/smaller-social-media-apps-2016.html&#8221; _rte_href=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/2016\/05\/smaller-social-media-apps-2016.html&#8221; target=&#8221;_blank&#8221;&gt; &lt;img src=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-embed.jpg&#8221; _rte_src=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-embed.jpg&#8221; alt=&#8221;11 Smaller Social Media Apps Poised to Break Out in 2016&#8243; width=&#8221;600px&#8221; border=&#8221;0&#8243; \/&gt; &lt;\/a&gt; &lt;\/p&gt; &lt;p&gt;Via &lt;a href=&#8221;https:\/\/www.salesforce.com\/ca\/&#8221; _rte_href=&#8221;https:\/\/www.salesforce.com\/ca\/&#8221; target=&#8221;_blank&#8221;&gt;Salesforce&lt;\/a&gt; &lt;\/p&gt;<\/textarea><\/p>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/smaller-social-media-apps-embed.jpg?strip=all&#038;quality=95\"><\/img> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s hard to keep track of all the new social media apps, let alone determine which ones are worth your time. Start with these 11 apps.<\/p>\n","protected":false},"author":1,"featured_media":4105,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[34,93],"sf_content_type":[],"coauthors":[130],"class_list":["post-4103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-apps","sf_topic-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>11 Smaller Social Media Apps Poised to Break Out in 2016 - Salesforce<\/title>\n<meta name=\"description\" content=\"It&#039;s hard to keep track of all the new social media apps, let alone determine which ones are worth your time. Start with these 11 apps.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/smaller-social-media-apps-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11 Smaller Social Media Apps Poised to Break Out in 2016\" \/>\n<meta property=\"og:description\" content=\"It&#039;s hard to keep track of all the new social media apps, let alone determine which ones are worth your time. 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