{"id":4194,"date":"2016-05-02T16:51:00","date_gmt":"2023-10-18T16:51:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4194"},"modified":"2023-10-18T17:35:57","modified_gmt":"2023-10-18T17:35:57","slug":"unusual-ways-to-build-a-robust-sales-pipeline","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/unusual-ways-to-build-a-robust-sales-pipeline\/","title":{"rendered":"Here are 7 Unusual Ways to Build a Robust Sales Pipeline"},"content":{"rendered":"\n<p>When it comes to sales, networking events, conferences, and speaking engagements are the typical ways of building your network. All of them can be pretty successful. However, there are often other areas of your life that may offer great opportunities for building your sales pipeline. After all, just two per cent of all cold calls result in an appointment, according to <a href=\"http:\/\/www.customshow.com\/sales-statistics-presentation-data-youll-be-amazed-by\/\">Leap Job<\/a>. This means that building those unique relationships is crucial for your sales success.<\/p>\n<p>Luckily, it is possible to grow your network while also maintaining business and personal relationships with your peers and friends. Below are some of the activities you\u2019re probably already doing that you can use to gain new prospects.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/ca\/form\/sales-performance\/sp-accelerate-your-sales-performance.jsp?d=70130000000NOOq&amp;nc=70130000000NOOv\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/7-tips.jpg?strip=all&#038;quality=95\" alt=\"Accelerate your sales performance: 7 tips for sales success. Get the ebook.\"><\/img><\/a><\/p>\n<h3>Unique Ways to Expand Your Sales Network<\/h3>\n<ul>\n<li>Take part in your alumni or Greek network<\/li>\n<li>Host small events<\/li>\n<li>Use intimate social media to build thought leadership<\/li>\n<li>Be an active parent <\/li>\n<li>Volunteer in your community<\/li>\n<li>Join Toastmasters<\/li>\n<li>Reconnect with those with big networks<\/li>\n<\/ul>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-001.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2>Take Part in Your Alumni, Fraternity, or Sorority Network<\/h2>\n<p>You may be used to getting emails from your college or university alumni association letting you know about fundraising or tailgating events. But it may have never occurred to you to utilize these events as relationship-building opportunities for sales. The same goes for your fraternity or sorority networks.<\/p>\n<p>Attending fundraising or community events through your fraternity, sorority, or alumni associations make sense as a salesperson: You already have something in common with most of the people there, which makes it easy to start a conversation. Additionally, most events are done locally with a city chapter, so if your products or services are located in the same area, you are likely to meet people directly in your target market.<\/p>\n<p>In addition to attending events, be sure to fill out your updated profile every year for any member directories or websites. Some of your fellow members may look to these for services, and you could end up with a lead.<\/p>\n<h2>Host Small Events<\/h2>\n<p>Although this is related to the typical networking events or conferences, hosting smaller events makes for a much more intimate audience. Plus, hosting a speaker and catering a lunch or <a href=\"https:\/\/www.salesforce.com\/blog\/2014\/04\/sales-pipeline-gp.html\">an intimate dinner<\/a> allows you to interact with your prospects or colleagues for a few hours while acting as host.<\/p>\n<p>Offering a nice lunch break or evening out is often selling your services by itself; don\u2019t worry about coming up with a fancy pitch or materials to give your guests a hard sell. Instead, let guests interact with one another. You can simply take the time to interact with everyone and thank them for coming. A great, no-pressure evening will leave your guests with a pleasant memory that they\u2019ll think of next time they need your services.<\/p>\n<h3>Dorie Clark\u2019s Tips for Hosting a Networking Dinner<\/h3>\n<ul>\n<li>Your two goals, according to Scott Oldford:\n<ul>\n<li>Connect with people<\/li>\n<li>Help people with their challenges by having other brilliant people in the room<\/li>\n<\/ul>\n<\/li>\n<li>Encourage both personal and professional relationships Invite 8-10 people<\/li>\n<li>Plan for a 2-3 hour dinner<\/li>\n<li>Host more than one<\/li>\n<li>Choose a venue and stick to it<\/li>\n<li>Introduce yourself to the venue\u2019s manager\n<ul>\n<li>Request quiet tables<\/li>\n<li>Make sure they\u2019re aware of special requests ahead of time<\/li>\n<li>Ask for separate checks before the event to avoid complications<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3> <\/h3>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-002.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2>Use Intimate Social Media to Build Thought Leadership<\/h2>\n<p>Sure, most salespeople use LinkedIn, Twitter, and Facebook to get new leads or stay in touch with prospects. But what about utilizing new platforms to build your thought leadership in your industry?<\/p>\n<p>A few of the latest platforms utilize video and audio to host engaging discussions on all kinds of topics. They include:<\/p>\n<ul>\n<li><a href=\"http:\/\/periscope.tv\"><b>Periscope<\/b><\/a><b> <\/b>This live-streaming service is owned by Twitter and uses your Twitter account as a log in. As you create your own account, you can also choose to <a href=\"http:\/\/sociallysorted.com.au\/21-periscope-tips-broadcasts\/\">follow people on Periscope that you\u2019re currently following on Twitter<\/a>. You can live stream a number of things, including discussions with other influencers, sessions where you answer common questions from prospects, or events or new product launches that you\u2019re attending. It\u2019s fairly <a href=\"http:\/\/janetfouts.com\/easy-guide-periscope-app\/\">easy to get started<\/a>, but watch a few broadcasts before starting your own.<\/li>\n<li><a href=\"https:\/\/anchor.fm\/\"><b>Anchor<\/b><\/a><b> <\/b>Anchor calls itself \u201cradio by the people,\u201d which easily sums up the platform. You can quickly and easily live stream audio programs, giving anyone the ability to create their own audio show. Marketing and sales thought leader <a href=\"https:\/\/www.garyvaynerchuk.com\/why-im-excited-about-the-new-audio-recording-app-anchor\/\">Gary Vaynerchuk<\/a> highly recommends this platform, and it\u2019s worth paying attention to if you like the audio-only format.<b><\/b><\/li>\n<li><a href=\"https:\/\/blab.im\/\"><b>Blab<\/b><\/a><b> <\/b>Blab is like Periscope, but with more options. You can use it on a desktop, and you can have up to three guests with you. Blab records your conversation, which you can then access as a video or audio file. This feature makes it easy to repurpose the recording as a podcast. <a href=\"http:\/\/www.socialmediaexaminer.com\/how-to-get-started-on-blab-group-video-broadcasting-for-marketers\/\">Another interesting aspect<\/a> is that viewers can \u201ctag in\u201d and join one of the video slots, making it a great opportunity to connect with your audience in real time.<\/li>\n<\/ul>\n<p>If you\u2019re looking to build your industry thought leadership, check out these platforms and view others\u2019 streams before deciding which one would work best for you. Live streaming social media apps are only going to continue to grow, so it\u2019s worth learning more now so you can continue to build your sales relationships online.<\/p>\n<h2>Be an Active Parent<\/h2>\n<p>If your children attend an active public or private school, there are likely several events throughout the year that can give you an opportunity to get to know fellow parents. Many schools hold fundraising events, and these events are another easy place to start conversations.<\/p>\n<p>In addition to raising funds and giving assistance to your children\u2019s school, you can make new friends and colleagues that could be valuable future members of your sales pipeline. As with any of these alternative networking ideas, focus on building the relationship first. A trustworthy connection usually fosters organic leads into sales opportunities or referrals.<\/p>\n<h3>The Art of Networking with Other Parents<\/h3>\n<ul>\n<li>Have \u201cpower playdates\u201d<\/li>\n<li>Some meet-up groups have networking events at kid-friendly sites, such as a children\u2019s museum<\/li>\n<li>Best for situations where you know the other party somewhat and want to get to know them better<\/li>\n<\/ul>\n<p> <img decoding=\"async\" alt=\"\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-003.jpg?strip=all&#038;quality=95\"><\/img> <\/p>\n<h2>Volunteer in Your Community<\/h2>\n<p>If you have a cause that\u2019s near and dear to your heart, like conservation, building confidence in girls, or promoting literacy, there are likely several non-profit organizations in your area looking for help.<a href=\"http:\/\/VolunteerMatch.org\"> VolunteerMatch.org<\/a> and <a href=\"http:\/\/Idealist.org\">Idealist.org<\/a> are two great websites that let you search by location, commitment, and industry to find organizations that are looking for help.<\/p>\n<p>Think of it as double duty: Volunteering regularly or at specific events throughout the year is a way to give back to your community while also meeting new prospects and growing your network. Working for a cause you both care about makes for an easy way to make friends and get to know others in your local area.<\/p>\n<p>If finding the perfect non-profit organization to volunteer with seems overwhelming, try looking for opportunities at local civic centers. Libraries, museums, food kitchens, and community centers all usually have openings for volunteers.<\/p>\n<h2>Join Toastmasters<\/h2>\n<p>If you know your public speaking skills could be better (which, honestly, is true for most of us), consider joining Toastmasters International. Most chapters meet every other week or twice a month. You can join at any time, and you go through a process of writing and presenting speeches in front of other members. Toastmasters is known for being a supportive, non-intimidating environment, which makes it a great way to grow your public speaking skills while also getting to know your fellow chapter members.<\/p>\n<p>Additionally, because most members are business professionals looking to further their experience, you may find others who could be interested in your services or products. The environment is a natural place to learn more about your fellow members.<\/p>\n<h2>Reconnect With Those With Big Networks<\/h2>\n<p>You\u2019ve likely connected with several \u201c<a href=\"http:\/\/thenextweb.com\/entrepreneur\/2013\/12\/20\/7-networking-tips-successful-super-connectors\/#gref\">super connectors<\/a>\u201d in your life without even knowing it. Professionals who rely on knowing people are often bountiful resources for getting referrals in your own industry. A few people you likely already know are your realtor, accountant, interior designer, car salesman, or any other professional that interacts with many people as part of their trade.<\/p>\n<p>If you have a longstanding, trustworthy relationship with any of these people, be sure they are aware you are always looking for referrals. Specify your key offerings so they can keep you in mind.<\/p>\n<p>Your fellow salespeople can help you as well. Build relationships with other sales professionals in different industries, and you can all keep each other in mind whenever someone is looking for a referral.<\/p>\n<p>Building a robust network and sales pipeline is all about being active in your community and industry. By hosting small dinners, volunteering at your child\u2019s school or in a local non-profit, and growing your thought leadership online, you can foster and build relationships that will likely lead to referrals and leads for years to come.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/ca\/form\/sales-performance\/sp-accelerate-your-sales-performance.jsp?d=70130000000NOOq&amp;nc=70130000000NOOv\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/7-tips.jpg?strip=all&#038;quality=95\"><\/img><\/a><\/p>\n<h3>Share &#8220;Here are 7 Unusual Ways to Build a Robust Sales Pipeline&#8221; On Your Site<\/h3>\n<p><textarea>&lt;p&gt;&lt;strong&gt;Click To Enlarge&lt;\/strong&gt;&lt;br \/&gt;&lt;br \/&gt; &lt;a href=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/2016\/04\/unusual-ways-to-build-a-robust-sales-pipeline.html&#8221; _rte_href=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/2016\/04\/unusual-ways-to-build-a-robust-sales-pipeline.html&#8221; target=&#8221;_blank&#8221;&gt; &lt;img src=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-embed.jpg&#8221; _rte_src=&#8221;https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-embed.jpg&#8221; alt=&#8221;Here are 7 Unusual Ways to Build a Robust Sales Pipeline&#8221; width=&#8221;600px&#8221; border=&#8221;0&#8243; \/&gt; &lt;\/a&gt; &lt;\/p&gt; &lt;p&gt;Via &lt;a href=&#8221;https:\/\/www.salesforce.com\/ca\/&#8221; _rte_href=&#8221;https:\/\/www.salesforce.com\/ca\/&#8221; target=&#8221;_blank&#8221;&gt;Salesforce&lt;\/a&gt; &lt;\/p&gt;<\/textarea><\/p>\n<p> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/sales-pipeline-embed.jpg?strip=all&#038;quality=95\" width=\"250\"><\/img> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most salespeople need more leads. Try these seven unique ways to connect with more prospects and build a larger pipeline.<\/p>\n","protected":false},"author":1,"featured_media":4196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[4],"sf_content_type":[],"coauthors":[20],"class_list":["post-4194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Here are 7 Unusual Ways to Build a Robust Sales Pipeline - Salesforce<\/title>\n<meta name=\"description\" content=\"Most salespeople need more leads. 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