{"id":4445,"date":"2016-01-08T16:57:00","date_gmt":"2023-10-18T16:57:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4445"},"modified":"2023-10-18T17:36:00","modified_gmt":"2023-10-18T17:36:00","slug":"mindfulness-sales-teams","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/mindfulness-sales-teams\/","title":{"rendered":"What Mindfulness Could Mean For Sales Teams"},"content":{"rendered":"\n

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Sales teams are taking and making phone calls all day. They have to respond to a slew of urgent emails. There are often sudden \u2013 and potentially challenging \u2013 meetings with customers. It\u2019s not the easiest job in which to practice \u201cmindfulness.\u201d<\/p>\n

Although it may sometimes begin to seem like a buzzword devoid of real meaning, Psychology Today<\/i> has defined mindfulness<\/a> as \u201ca state of active, open attention on the present.\u201d Of course, that\u2019s not always as easy as it sounds, given the often never-ending demands of both our personal and professional lives. For sales pros, though, mindfulness could be seen as a foundation for getting closer to the needs and desire of customers \u2013 the reason CRM<\/a> was created in the first place.<\/p>\n

Still not convinced? Maybe some more detail on the business case for mindfulness, some practical how-to and some thoughts on the return on investment might help.<\/p>\n

Your Competitor May Already Becoming More Mindful<\/b><\/p>\n

Studying mindfulness is optional for business workers today, but perhaps not for long. The authors of One Step Ahead: Enhance Your Performance At Work With Mindfulness<\/i><\/a> say 46.9 per cent of the time, our attention wanders from what we\u2019re doing.<\/p>\n

For sales teams, that may translate into not listening carefully enough to customers when a potential deal could go either way. It could mean thinking more about your quota and the quarter-end when you need to be concentrating on the particular business objectives of a new prospect. Or it might explain why sometimes, a sales rep might not be acting on valuable data that\u2019s literally right in front of their eyes.<\/p>\n

This could be why large companies such as IKEA, Nike and GE are offering mindfulness training, the book says.<\/p>\n

Mindfulness Doesn\u2019t Have To Be Expensive Or Time-Consuming<\/b><\/p>\n

Canadian small and medium-sized businesses might not feel they have enough hours in the day (or allocation in their budget) to fund a comprehensive mindfulness program for sales people. On the flip side, mindfulness is more than just taking an occasional stretch break or staring off into space. A post on Business Insider<\/i><\/a> offered some helpful tips on how to make mindfulness part of your everyday routine. This includes:<\/p>\n