{"id":4497,"date":"2015-12-08T16:58:00","date_gmt":"2023-10-18T16:58:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4497"},"modified":"2023-10-18T17:36:00","modified_gmt":"2023-10-18T17:36:00","slug":"social-selling-lunch-learn","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/","title":{"rendered":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works"},"content":{"rendered":"\n<p>If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.<\/p>\n<p>As the holidays draw closer, there might actually be a few extra windows of opportunity to get sales reps together and talk about social selling, but even if there\u2019s not, the important thing is not to treat a lunch n\u2019 learn on the subject as a one-off event. Instead, use social selling sessions to learn as much as you teach about the team\u2019s level of aptitude and their willingness to engage via new channels. You take care of ordering the food. We\u2019ll provide some other things to keep in mind:<\/p>\n<p><b>Make It Live, and Real-Time<\/b><\/p>\n<p>Walking through a canned slide presentation won\u2019t make much of an impression on sales reps if they aren\u2019t already familiar with social media services and how to use them. Instead, use the company\u2019s brand account (if there is one) or even your own to demonstrate the basics they\u2019ll need to get started. Some examples include:<\/p>\n<ul>\n<li>Choosing the right platforms: People might have kids who use Snapchat, and they might even use Facebook in their personal lives, but customers are prospects might be more likely to engage on business-oriented services such as LinkedIn or Twitter. Discuss the options and steer them to the best choices.<\/li>\n<li>Account setup and logging on: This is a good time to reinforce proper security policies by choosing passwords that are difficult for others to guess.<\/li>\n<li>Profile setup: Have a good example ready with a professional headshot, a succinct description of your company and the value it provides, and how to include links back to your site. Take a few minutes to have attendees write their own short bios for Twitter or LinkedIn to help them position their personal brand.<\/li>\n<\/ul>\n<p><b>Emphasize Listening As Much As \u2018Talking\u2019<\/b><\/p>\n<p>The best sales reps know they can\u2019t drown out their customers if they want to grow their business with them, and the same thing applies to social media. It\u2019s not merely a matter of sharing content from our blog but using social media as a research tool. There are different ways to do this across various services, and these are just a few of the examples:<\/p>\n<p><b><i>Twitter:<\/i> <\/b>Explain how hashtags on services like Twitter can offer a quick and easy way to understand what customers and prospects are interested in and what stage of the buyer journey they\u2019re on. Start with hashtags that use your product or service type so they can see what people are currently saying about it, whether it\u2019s positive or negative, so they are better armed when they have live conversations.<\/p>\n<p><b><i>LinkedIn:<\/i><\/b> Identify a few open groups related to your sector or typical customer profile and show how joining one would allow them to monitor discussions about typical pain points or other interesting trends. Do a search on a specific job title to show prospects who are not only on LinkedIn but publishing their own thought leadership content on Pulse, which could be a way to better understand their priorities if they make contact later on.<\/p>\n<p><b><i>Quora:<\/i><\/b> This often-overlooked social media service is based entirely on everyday people asking questions on all types of topics, including recommendations on the best products or services in a particular area. Sales reps can use this to get competitive intelligence about what rival brands are getting mentioned, as well as a sense of who the real influencers are.<\/p>\n<p><b>Point People To What To Share Besides \u2018Please Buy Now!\u2019<\/b><\/p>\n<p>There\u2019s no better way to lose followers than by constantly making a hard pitch on a regular basis. Instead, help your sales team build credibility and rapport in a social media setting by giving them examples of the content they can easily link to without doing a lot of writing. Your company may produce its own content, but curating third-party sources is always a good idea. This can include:<\/p>\n<ul>\n<li>Blog posts from industry analysts, the mainstream media or even your own customers<\/li>\n<li>White paper or other research that helps make the business case for your products and services<\/li>\n<li>Videos or other multimedia recaps or events and industry conferences some people might have missed<\/li>\n<\/ul>\n<p><b>Set Reasonable Expectations To Nurture The Right Behaviours<\/b><\/p>\n<p>Your lunch n\u2019 learn attendees should not walk away thinking they have to be all social media, all the time. The better approach is to look for practical ways they can augment what they\u2019re already doing or position social media as a fallback tactic when nothing else works.<\/p>\n<p>In <a href=\"http:\/\/www.forbes.com\/sites\/jimkeenan\/2015\/11\/23\/interview-with-a-social-salesperson\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">a Q&amp;A on Forbes<\/a>, for example, social selling advocate Jack Kosakowski makes using LinkedIn, Twitter or similar channels both natural and strategic:<\/p>\n<p>\u201cThe key here is to be efficient with your time on social media. Your time must be spent on revenue generating activities like prospecting, nurturing, and engagement. This should only take between thirty minutes and an hour a day,\u201d he says. \u201cAnalyze your day and figure out where your inefficiencies are in your process. If you are spending 2 hours cold calling and you find you aren\u2019t connecting during a certain time period, replace that thirty-minute block with social. It\u2019s important to be consistent so that social selling becomes a habit like your other tasks.\u201d<\/p>\n<p>As with lunch n\u2019 learns on any topic, there may be a few questions that can\u2019t be fully answered in the time provided. But that\u2019s okay. This should be merely the beginning of an ongoing, open dialogue to help your team hit its quota and create more valuable customer relationships along the way.<\/p>\n<p>Learn more about the <a href=\"https:\/\/www.salesforce.com\/ca\/blog\/2015\/09\/social-selling-strategy.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">anatomy of a successful social selling strategy here<\/a> as well as in Saleforce\u2019s free eBook:<\/p>\n<p><a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/what-where-why-SocialSelling.jsp?d=701300000021Izi&amp;nc=701300000021Izn\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling-banner.jpg?strip=all&#038;quality=95\"><\/img><\/a><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.<\/p>\n","protected":false},"author":1,"featured_media":4499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[68],"sf_content_type":[],"coauthors":[2],"class_list":["post-4497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-sales-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works - Salesforce<\/title>\n<meta name=\"description\" content=\"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works\" \/>\n<meta property=\"og:description\" content=\"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:58:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works\",\"datePublished\":\"2023-10-18T16:58:33+00:00\",\"dateModified\":\"2023-10-18T17:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\"},\"wordCount\":1010,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\",\"name\":\"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg\",\"datePublished\":\"2023-10-18T16:58:33+00:00\",\"dateModified\":\"2023-10-18T17:36:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg\",\"width\":945,\"height\":495,\"caption\":\"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works - Salesforce","description":"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/","og_locale":"en_US","og_type":"article","og_title":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works","og_description":"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T16:58:33+00:00","article_modified_time":"2023-10-18T17:36:00+00:00","og_image":[{"width":945,"height":495,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works","datePublished":"2023-10-18T16:58:33+00:00","dateModified":"2023-10-18T17:36:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/"},"wordCount":1010,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/","name":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","datePublished":"2023-10-18T16:58:33+00:00","dateModified":"2023-10-18T17:36:00+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"If you only have an hour of the sales team\u2019s time, what can you really teach them about how to use social media in their day-to-day work? The answer depends on how well you plan up front to make the education process as compelling and simple to digest as a post on Twitter or Facebook.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","width":945,"height":495,"caption":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/social-selling-lunch-learn\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"How To Set Up And Run A Social Selling Lunch N\u2019 Learn That Works"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/social-selling.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=4497"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4497\/revisions"}],"predecessor-version":[{"id":6650,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4497\/revisions\/6650"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/4499"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=4497"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=4497"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=4497"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=4497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}