{"id":4528,"date":"2015-12-04T16:58:00","date_gmt":"2023-10-18T16:58:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4528"},"modified":"2023-10-18T17:36:00","modified_gmt":"2023-10-18T17:36:00","slug":"content-scientist","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/","title":{"rendered":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results"},"content":{"rendered":"\n<p>For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.<\/p>\n<p>An analyst with Boston-based research firm Aberdeen Group, Coan recently spoke in <a href=\"http:\/\/www.demandgenreport.com\/resources\/webinars\/the-rise-of-the-content-scientist\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">a webinar produced by the marketing publication DemandGen Report<\/a> which looked at how mining more data about the use of content in marketing can drive better results.<\/p>\n<p>For novices, content marketing generally refers to using content that doesn\u2019t use a hard sales pitch but demonstrates an understanding of customer interests and pain points to drive \u201ctop of the funnel\u201d activities.<\/p>\n<p><b>Content Science By The Numbers<\/b><\/p>\n<p>In particular, Coan shared some stats based on an Aberdeen study of more than 300 firms that reveal the differences between high-performing or \u201cbest-in-class\u201d (BIC) firms, average-performing companies and industry laggards:<\/p>\n<ul>\n<li>45 per cent of revenue is generated at BIC firms via content marketing, but only 12 per cent at average-performing firms and 5 per cent within laggard organizations.<\/li>\n<li>BIC firms attributed 63 per cent of their marketing qualified leads to content marketing, while average firms attributed 22 per cent and laggards per cent.<\/li>\n<li>Year-over-year change in marketing\u2019s contribution to company revenue was 23 per cent for BICs, 8 per cent for average firms and -2 per cent for laggard firms.<\/li>\n<\/ul>\n<p><b>A Simple Equation: Right Content + Right Audience + Right Time = Engagement<\/b><\/p>\n<p>Although content scientist roles exist today, Coan isn\u2019t suggesting SMBs in Canada or elsewhere go out and hire one. Instead, she suggests that firms which simply start thinking and acting like content scientists can start moving from average or laggard to best-in-class company.<\/p>\n<p>\u201cPeople are feeling the pressure to engage with their audiences and having the right data and insights to do so,\u201d she said. \u201cIt\u2019s really about taking a lot of data and insights and using marketing know-how to tell a unique story.\u201d<\/p>\n<p><b>Getting Started As A Content Scientist<\/b><\/p>\n<p>Coan offered a number of tips based on trends gleaned from her research that almost anyone could apply, even if they are still relatively new to the idea of content marketing.<\/p>\n<p><b><i>Worry About What\u2019s Really Important: <\/i><\/b>BIC firms typically focus on how they can engage with buyers more effectively, \u201cbut all others were more worried about keeping up with the latest marketing channels,\u201d she said. You\u2019ll get more value by studying customer needs, their persona and buyer journey first, then choose the right channels.<\/p>\n<p>\u201cThis is done through marketing automation &#8212; you could use your CRM tool and tie all that together,\u201d she suggested.<\/p>\n<p><b><i>Put Your Eggs In Multiple Baskets:<\/i> <\/b>Coan said she\u2019s encountered marketers who are only using social media for content marketing. Also keep in mind your own company\u2019s blog, third-party sites, video channels and other areas your customers are likely to visit.<\/p>\n<p>\u201cEveryone\u2019s using their company web site, but where you really see the difference is in the other channels,\u201d she said.<\/p>\n<p><b><i>Remember That Science Is A Process: <\/i><\/b>Put out a hypothesis once a month &#8212; perhaps that a certain kind of language will resonate with customers and prospects. Try it out multiple times over a few weeks and see what your numbers look like in terms of traffic, downloads or calls to your reps.<\/p>\n<p>\u201cYou may have a gut feel, the data science can prove or disprove that,\u201d Coan says.<\/p>\n<p>Perhaps most importantly, Aberdeen\u2019s research showed that BIC firms are 81 per cent more likely than all others to have a strategy to align content to every step of the buyer\u2019s journey. That\u2019s good news for <a href=\"https:\/\/www.salesforce.com\/ca\/crm\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">CRM<\/a> and <a href=\"http:\/\/www.salesforce.com\/ca\/marketing-cloud\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">marketing automation<\/a> users too, because it means that if more SMBs can develop themselves into content scientists, growing the customer base will become much a little bit less of an art.<\/p>\n<p>Find out how to create a killer content marketing strategy with Salesforce\u2019s free eBook:<\/p>\n<p><a adhocenable=\"false\" href=\"http:\/\/sforce.co\/contentstrategy\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/killer-content-strategy.png?strip=all&#038;quality=95\" alt=\"Content marketing. According to industry thought leaders. How to create a killer content strategy.\"><\/img><\/a><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.<\/p>\n","protected":false},"author":1,"featured_media":4530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[112],"sf_content_type":[],"coauthors":[2],"class_list":["post-4528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results - Salesforce<\/title>\n<meta name=\"description\" content=\"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results\" \/>\n<meta property=\"og:description\" content=\"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T16:58:55+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:36:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"945\" \/>\n\t<meta property=\"og:image:height\" content=\"468\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results\",\"datePublished\":\"2023-10-18T16:58:55+00:00\",\"dateModified\":\"2023-10-18T17:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\"},\"wordCount\":656,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\",\"name\":\"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg\",\"datePublished\":\"2023-10-18T16:58:55+00:00\",\"dateModified\":\"2023-10-18T17:36:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg\",\"width\":945,\"height\":468,\"caption\":\"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results - Salesforce","description":"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/","og_locale":"en_US","og_type":"article","og_title":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results","og_description":"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T16:58:55+00:00","article_modified_time":"2023-10-18T17:36:00+00:00","og_image":[{"width":945,"height":468,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results","datePublished":"2023-10-18T16:58:55+00:00","dateModified":"2023-10-18T17:36:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/"},"wordCount":656,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/","name":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","datePublished":"2023-10-18T16:58:55+00:00","dateModified":"2023-10-18T17:36:00+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"For some Canadian small and medium-sized businesses, the leap from traditional forms of demand generation to \u201ccontent marketing\u201d may already seem hard enough, but don\u2019t let Jessie Coan\u2019s concept of a content scientist intimidate you.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","width":945,"height":468,"caption":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/content-scientist\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Think Like \u2018A Content Scientist\u2019 To Boost Your Marketing Results"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/content-marketing.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=4528"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4528\/revisions"}],"predecessor-version":[{"id":6651,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/4528\/revisions\/6651"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/4530"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=4528"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=4528"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=4528"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=4528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}