{"id":4913,"date":"2015-08-26T17:06:00","date_gmt":"2023-10-18T17:06:52","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=4913"},"modified":"2023-10-18T17:36:02","modified_gmt":"2023-10-18T17:36:02","slug":"entrepreneurs-need-crm","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/entrepreneurs-need-crm\/","title":{"rendered":"Why Canadian Entrepreneurs Need CRM"},"content":{"rendered":"\n

Three years ago, the federal government published a report called \u201cThe State of Entrepreneurship in Canada<\/a>,\u201d and while it showed a surge of people launching small businesses at the time, it also indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.<\/p>\n

\u201cYoung firms face uncertain markets . . . and uneven organizational processes,\u201d it said. \u201cThe fate of entrepreneurial firms is at least partially determined by characteristics of the business environment, such as access to finance, access to international agreements and consumer spending power, that individual entrepreneurs have little control over.\u201d<\/p>\n

That may be true, but there are still a lot of forces that are well within a small business owners\u2019 control. This includes the ability to generate sales, keep customers loyal and be more productive\u2014all of which can be accomplished with CRM.<\/p>\n

CRM As A Way To Generate (And Keep Generating) Sales<\/b><\/p>\n

Whether you\u2019re starting a business in Canada or anywhere else, one of the biggest challenges was summed up by a recent headline in Profit<\/i> magazine: Where to Find New Customers<\/a>.<\/p>\n

\u201cYou have to be where your potential customers are,\u201d the article suggested. \u201cA solo entrepreneur opening a hair salon, for instance, might use a mixture of digital marketing, mail drops, knocking doors and meeting people one-on-one.\u201d<\/p>\n

As you connect with those prospects and early customers, though, the ability to remember each encounter and the details about their needs could make or break your relationship with them. Far from being a high-tech rolodex, CRM helps small business owners capture what\u2019s important while automating repetitive tasks, freeing entrepreneurs to focus on selling.<\/p>\n

CRM As A Way To Keep Customers Loyal<\/b><\/p>\n

A recent segment on Canada\u2019s Business News Network (BNN) profiled a common small business problem: the \u201csummer doldrums,\u201d<\/a> when things get really quiet and entrepreneurs start to worry about where all their customers are. In reality, those moments can happen all year round, but small business owners can use technology to mine data for opportunities that might otherwise be missed. For example, past sales activity could indicate when a particular customer will be buying next, offering a way of forecasting demand and proactively reaching out rather than waiting for the phone to ring.<\/p>\n

CRM As A Way To Boost Productivity<\/b><\/p>\n

In “Powering Profitable Sales Growth — Five Imperatives<\/a>,” consulting firm Accenture said the adoption of mobile devices by sales representatives has increased by 400 per cent, but they\u2019re still primarily using them for admin work rather than fulfilling strategic business needs.<\/p>\n

What sales reps and small business owners may not realize is that CRM is no longer something that sits on a desktop computer\u2014with cloud computing it can be used on-the-go. Thinking \u2018mobile-first\u2019 is a need for any modern business, and any tools small business owners choose to manage customer information should work on as easily on a smartphone as it does on a larger screen.<\/p>\n

For decades, being \u201cthe little guy\u201d has been a disadvantage, but not anymore. Now you can move your business forward faster with CRM. To learn more about how CRM works and what it can do for your business, check out Salesforce\u2019s free eBook The Entrepreneur\u2019s Guide to Finding the Right CRM.<\/i><\/p>\n

\"The<\/img><\/a><\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

Three years ago, the federal government published a report called \u201cThe State of Entrepreneurship in Canada,\u201d and while it showed a surge of people launching small businesses at the time, it also indirectly helped explain why customer relationship management (CRM) has become such a vital contributor to their success and survival in 2015.<\/p>\n","protected":false},"author":1,"featured_media":4915,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[1],"sf_content_type":[],"coauthors":[2],"class_list":["post-4913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-small-business"],"yoast_head":"\nWhy Canadian Entrepreneurs Need CRM - Salesforce<\/title>\n<meta name=\"description\" content=\"Three years ago, the 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