{"id":5136,"date":"2015-05-08T17:12:00","date_gmt":"2023-10-18T17:12:28","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5136"},"modified":"2023-10-18T17:36:04","modified_gmt":"2023-10-18T17:36:04","slug":"sfwt-toronto-networking","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/sfwt-toronto-networking\/","title":{"rendered":"Salesforce World Tour Toronto: How To Make The Most of Peer Networking Opportunities"},"content":{"rendered":"\n

When times are tough \u2013 whether it\u2019s poor sales, customer complaints or staffing issues \u2013 businesses may find little comfort in knowing they\u2019re not alone. But that\u2019s often because they\u2019re still struggling with problems in isolation, rather than learning from their peers in non-competitive firms.<\/p>\n

That, in a nutshell, helps explain the \u201cCircles of Success\u201d concept we\u2019re bringing to the Salesforce World Tour<\/a>, which touches down in Toronto on May 14. Although the agenda is filled with keynotes from Salesforce experts and special guests, attendees will have just as many opportunities to talk and share their stories as they will to listen to great business advice.<\/p>\n

Spread throughout the day in the event\u2019s breakout sessions, the Circles of Success are moderated discussions with other businesses who are seeking to grow, improve their processes and make their customers happy.<\/p>\n

Here are a few things to keep in mind to maximize the benefits of the Circles of Success sessions:<\/p>\n

Track and Move the Adoption Needle<\/b><\/p>\n

Getting the first customer is tough, and building a stable of loyal, repeat business is even tougher. In fact, small and medium-sized businesses can be so busy selling that it becomes difficult to keep track of what\u2019s working and what\u2019s not. Cloud-based software makes that easier of course, but listen for the data points that your peers determined contributed directly to greater sales. What information did they collect? How much data provided useful analysis? What was the process of turning the insight into action? These are all questions to ask, sharing your own experiences as appropriate.<\/p>\n

Business Metrics For Success<\/b><\/p>\n

Part of the power of CRM is being able to know more about your customers than was ever possible before. How are other companies making use of that capability? For example, what has made the difference between a one-off sale and a lifetime customer<\/a>? How do you calculate the time and money you spend to build deeper relationships with your top customers vs. new prospects? What does true customer satisfaction look like? Also, think about the things which don\u2019t always seem tangible like the morale of our staff. Many firms approach these things very differently. Pick and choose what works for you.<\/p>\n

When To Hit The Reboot Button<\/b><\/p>\n

When technology fails, the first thing experts suggest doing is turning something off, then trying again. Businesses often have to do something similar. One of the best icebreakers for a Circle of Success-style gathering is, \u201cTell us about the last time you started over on a strategy, a process or a product?\u201d No one likes to talk about their failures, of course, but the smartest people in business<\/a> understand that assessing the lessoned learned from their challenges \u2013 and then passing them on \u2013 is an important part of being a leader.<\/p>\n

Weathering the Storm of Change Management<\/b><\/p>\n

Small and medium-sized businesses get used to doing things the same way, just like big businesses do. When the demands of customers require a shift in processes or tools \u2013 like moving to cloud computing or communicating through social tools, for instance \u2013 the big job may be shifting the organizational culture. Circles of Success can be a place to talk about how to effectively work with teams in difficult situations<\/a> \u2013 or at least deepen your understanding about the potential mistakes to avoid.<\/p>\n

Circles of Success are not the only reason to come to the Salesforce World Tour Toronto. Salesforce is bringing the action, excitement, education, and big announcements of Dreamforce to the Allstream Centre in Toronto for free! Experience the Salesforce World Tour in Toronto on Thursday, May 14 and see how to connect with your customers in a whole new way. Register today<\/a> for a full day of innovation and learning.<\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

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