{"id":5183,"date":"2015-05-07T17:13:00","date_gmt":"2023-10-18T17:13:38","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5183"},"modified":"2023-10-18T17:36:04","modified_gmt":"2023-10-18T17:36:04","slug":"growth-hacking","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/growth-hacking\/","title":{"rendered":"Growth Hacking For SMBs: 3 Quick Ways To Get Started"},"content":{"rendered":"\n

In Silicon Valley it has become a widely-accepted role, and even among Canadian startups there are examples of people who own the title proudly, but among small and medium-sized businesses, the concept of a \u201cgrowth hacker\u201d may still need some explaining.<\/p>\n

First coined by a venture capitalist five years ago \u2014 long before entrepreneurs were able to run their entire business on their smartphone or tap into advanced analytics \u2014 growth hacking is more of a mindset than a common set of tactics. As a recent post on Business2Community<\/i> notes, it has flourished among startups because smaller firms often lack adequate resources to market themselves<\/a>. Instead, they take advantage of mobile apps, cloud computing and social media to accelerate the adoption of their product and number of customers.<\/p>\n

Of course, small and medium-sized Canadian businesses who don\u2019t think of themselves as startups could also benefit from growth hacking techniques. Consider the following ideas:<\/p>\n

Prioritize around the customers that will grow most quickly<\/b><\/p>\n

SMBs may want to be all things to all people, but achieving the growth means making careful choices. Experts have suggested to TechVibes<\/i> that most customers fall into three categories: curious, casual and core<\/a>. As the names suggest, there is a big difference between those who kick the tires of your firm\u2019s products and services versus those who do business from time to time and your die-hard loyalists. Use analytics to understand which of your customers fall into each bucket, and allocate your marketing resources accordingly.<\/p>\n

Do as the startups do<\/b><\/p>\n

You don\u2019t have to be a startup to learn how they approach growth hacking and to apply it to your own market. Canada has a number of conferences and events that bring experts from diverse backgrounds together. This includes the monthly Growth Hacking Toronto Meetup group<\/a> to the annual GROW conference that will take place this August in Whistler, B.C. If you don\u2019t have time to leave the office, StartupSocials hosts virtual growth hacking summits<\/a> for Canadians online.<\/p>\n

Start developing your own in-house growth hackers<\/b><\/p>\n

Nobody understand better how new career paths emerge better than the recruiters, which is why Randstad Canada recently published a blog post outlining the tools and approaches of growth hacking that bring benefits to Canadian businesses<\/a>. The good news is the recommendations include a lot of tools that are widely available today, such as software-as-a-service<\/a> applications and mobile apps. To some extent, growth hackers may not be a role SMBs have to hire for specifically but a skill set around using technology and information in more innovative ways.<\/p>\n

For more profiles of people Canadian SMBs could learn from, download the free Salesforce eBook, Secrets to Small Business Growth: Tips from 3 Successful Entrepreneurs<\/a>.<\/p>\n

\"CRM<\/img><\/a><\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

In Silicon Valley it has become a widely-accepted role, and even among Canadian startups there are examples of people who own the title proudly, but among small and medium-sized businesses, the concept of a \u201cgrowth hacker\u201d may still need some explaining.
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