{"id":5198,"date":"2015-03-27T17:13:00","date_gmt":"2023-10-18T17:13:51","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5198"},"modified":"2023-10-18T17:36:04","modified_gmt":"2023-10-18T17:36:04","slug":"turn-data-into-their-biggest-advantage","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/turn-data-into-their-biggest-advantage\/","title":{"rendered":"The Best Way For Startups To Turn Data Into Their Biggest Advantage"},"content":{"rendered":"\n<p>One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that\u2019s also when the troubles can start.<\/p>\n<p>Large organizations can often struggle to serve their customers and miss opportunities to grow in part because they lose track of all the data about sales transactions across a slew of different departments. That\u2019s what has made customer relationship management (CRM) so essential, but in many cases, CRM has been deployed by large firms to solve problems long after they began. Startups, on the other hand, may lack the scale and resources of an enterprise but have the benefit of launching their business with a clean slate, at least from a data perspective.<\/p>\n<p>Much like their counterparts in Silicon Valley, Canadian entrepreneurs often talk about the importance of thinking \u201cmobile-first\u201d in terms of how they create products for customers. When they think about how they\u2019ll run their business in the future, though, they might be better to think \u201cCRM-first\u201d \u2014 and that doesn\u2019t mean simply using CRM:<\/p>\n<p><b>Build CRM Into Your Business Plan<\/b><\/p>\n<p>Startups are usually too busy trying to get their product or service off the ground to imagine what will happen when and if they are truly successful. Thinking \u201cCRM-first,\u201d however, is a way of being better prepared for growth. As <a href=\"http:\/\/venturebeat.com\/2014\/02\/10\/startups-heres-how-to-cut-through-the-crap-when-youre-looking-for-a-crm-tool\/\" target=\"_blank\" rel=\"noopener\">a story on VentureBeat<\/a> suggested, it\u2019s best to figure out when you\u2019re truly ready to begin selling, what kind of repeatable sales process you\u2019ll have and what kind of data will be useful. Don\u2019t count on a spreadsheet to scale easily alongside your business.<\/p>\n<p><b>Make CRM A Company Value Employees Will Embrace<\/b><\/p>\n<p>Startups are great because they\u2019re often composed, at least initially, of small teams that can work more quickly and flexibly than those in large, bureaucratic organizations. The pitfall is that a lot of details can fall through the cracks \u2014 like customer prospects or action items to keep existing customers happy. <a href=\"http:\/\/www.vapartners.ca\/startups-should-use-a-crm-to-support-sales\/\" target=\"_blank\" rel=\"noopener\">Venture Accelerator Partners recommends even startups with less than 10 employees use CRM<\/a> to better capture and capitalize on this kind of data.<\/p>\n<p><b>Transform CRM Into A Marketing And Collaboration Tool<\/b><\/p>\n<p>CRM is not just about cross-selling and following up on leads. As CrazyAboutStartups notes in \u2018<a href=\"http:\/\/crazyaboutstartups.com\/index.php\/technology\/item\/3813-eight-use-cases-for-connecting-search-marketing-and-crm\" target=\"_blank\" rel=\"noopener\">8 Use Cases for Connecting Search Marketing and CRM<\/a>,\u2019 entrepreneurs can use the tools more strategically to get a more holistic view of customers that results in more relevant campaigns. This is particularly important for startups who are far from being a household name in their target sector, and for whom every marketing dollar spent is another dollar not being invested in other parts of their business.<\/p>\n<p><b>Let CRM Help Your Startup When It Pivots<\/b><\/p>\n<p>Many entrepreneurs start out with one kind of company and then discover they need to switch gears, enter a new market or revamp their product and service portfolio entirely. <a href=\"http:\/\/techcrunch.com\/gallery\/five-super-successful-tech-pivots\/\" target=\"_blank\" rel=\"noopener\">As TechCrunch points out<\/a>, it has even happened to major companies like Twitter and Pinterest. Startups call this a \u201cpivot,\u201d and it\u2019s a lot easier to do when you have all your critical sales and marketing data in one place. CRM can also help ensure nothing\u2019s lost when staff abruptly leave a startup, and provide a way of managing all the critical contacts \u2014 venture capitalists, accelerator programs and more \u2014 that will help them continue to make good decisions.<\/p>\n<p>For more ideas, download Salesforce\u2019s free eBook, <i><a href=\"https:\/\/salesforce.com\/ca\/form\/pdf\/crm-smb.jsp?d=70130000000NHIG\" target=\"_blank\" rel=\"noopener\">How a CRM Solution Helps Small Businesses<\/a>.<\/i><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that\u2019s also when the troubles can start.<br \/>\nLarge organizations can<\/p>\n","protected":false},"author":1,"featured_media":5200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[127,1],"sf_content_type":[],"coauthors":[2],"class_list":["post-5198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-featured","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Way For Startups To Turn Data Into Their Biggest Advantage - Salesforce<\/title>\n<meta name=\"description\" content=\"One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that\u2019s also when the troubles can start. Large organizations can\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/turn-data-into-their-biggest-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Way For Startups To Turn Data Into Their Biggest Advantage\" \/>\n<meta property=\"og:description\" content=\"One of the most exciting moments in the life of a startup is certainly when they acquire that very first paying customer. And then comes the second, the tenth, and, if they are lucky, many more exciting milestones. Unfortunately, that\u2019s also when the troubles can start. 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