{"id":5254,"date":"2015-03-26T17:16:00","date_gmt":"2023-10-18T17:16:23","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5254"},"modified":"2023-10-18T17:36:04","modified_gmt":"2023-10-18T17:36:04","slug":"avoid-the-hiring-crunch","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/","title":{"rendered":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming"},"content":{"rendered":"\n<p>The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change.<\/p>\n<p>According to <a href=\"http:\/\/www.digcompass.ca\/?page_id=26320\" target=\"_blank\" rel=\"noopener\">a report published in March by the Information and Communications Technology Council of Canada (ICTC)<\/a>, the rise of cloud computing, mobile devices, analytics and apps has forced many companies to rethink the talent they need to succeed. In fact, the report projects that within just four years, businesses across the country will be struggling to fill a collective 18,000 jobs or more.<\/p>\n<p>Unfortunately, not all firms have human resources departments who can make these hires a priority.<\/p>\n<p>\u201cWhile building a healthy talent supply through education and training is a key focus in Canada, the lead-time to staff and train critical positions is a challenge for many industries, especially SMEs (small and medium enterprises),\u201d the ICTC report says.<\/p>\n<p>Of course, having this kind of data is a helpful first step towards preparing for the future, as are the growing number of educational programs at Canadian post-secondary schools to develop the next-generation workforce. However there is a lot more small and medium-sized businesses in Canada can do today to make sure they\u2019ll be able to attract the kind of skills they will require tomorrow:<\/p>\n<p><b>Think of every job as an \u2018IT\u2019 job:<\/b> While the ICTC report highlights programmers, computer technicians and database analysts as the most in-demand jobs of the near future, a lot of other roles in companies today rely on technology, from sales reps to marketers. <a href=\"http:\/\/blogs.salesforce.com\/ca\/2014\/12\/the-potential-pitfall-canadian-small-businesses-must-avoid.html\" target=\"_blank\" rel=\"noopener\">The more familiar they are with the use of mobile apps, cloud-based services and how to analyze data<\/a>, the better they\u2019ll be able to work with technology professionals and explain their specific needs.<\/p>\n<p><b>Think beyond traditional assumptions about gender and technology: <\/b>Like many professions, <a href=\"http:\/\/whatsyourtech.ca\/2014\/12\/07\/3-ways-to-make-computer-science-education-week-a-watershed-moment-for-women\/\" target=\"_blank\" rel=\"noopener\">women have historically been under-represented in technology careers<\/a>, and the looming worker shortage may only make matters worse. The solution starts with recognizing that not all technology professionals are going to be former video game-playing teenage boys but an increasing number of young women who blend an understanding or interest in solving business problems and a comfort level with smartphones, apps and other digital tools.<\/p>\n<p><b>Think young &#8211; but also international: <\/b>As best-selling Canadian author Don Tapscott first observed, today\u2019s Millennials have \u201c<a href=\"http:\/\/www.amazon.ca\/Grown-Up-Digital-Generation-Changing\/dp\/0071508635\" target=\"_blank\" rel=\"noopener\">grown up digital<\/a>.\u201d That means creating internships or co-op roles for younger workers could be the first step in gaining IT expertise while also providing valuable business experience to new recruits. There are also a number of new Canadians who bring technology skills from overseas who haven\u2019t found a place to apply them. Explore mentoring or <a href=\"http:\/\/www.citizenship.gov.on.ca\/english\/keyinitiatives\/bridgetraining\/it.shtml\" target=\"_blank\" rel=\"noopener\">\u201cbridging\u201d programs<\/a> that give this talent a way to prove themselves in a competitive market while easing future hiring woes.<\/p>\n<p>If the value of technology talent isn\u2019t immediately obvious, Canadian SMBs should explore how technology can make them more competitive with even the largest firms in their industry or sector. To find out more, download Salesforce\u2019s free eBook, <i><a href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/grow-smb.jsp?d=70130000000NASw\" target=\"_blank\" rel=\"noopener\">Best Practices To Grow Your Business<\/a><\/i>. <\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change.<br \/>\nAccording to a report published in March by the Information and Communications<\/p>\n","protected":false},"author":1,"featured_media":5256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[127,172],"sf_content_type":[],"coauthors":[2],"class_list":["post-5254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-featured","sf_topic-work-com"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming - Salesforce<\/title>\n<meta name=\"description\" content=\"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming\" \/>\n<meta property=\"og:description\" content=\"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-18T17:16:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-18T17:36:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"214\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce Canada\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce Canada\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\"}],\"headline\":\"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming\",\"datePublished\":\"2023-10-18T17:16:23+00:00\",\"dateModified\":\"2023-10-18T17:36:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\"},\"wordCount\":525,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg\",\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\",\"name\":\"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg\",\"datePublished\":\"2023-10-18T17:16:23+00:00\",\"dateModified\":\"2023-10-18T17:36:04+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg\",\"width\":320,\"height\":214,\"caption\":\"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5\",\"name\":\"Salesforce Canada\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4\",\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce Canada\"},\"url\":\"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming - Salesforce","description":"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/","og_locale":"en_US","og_type":"article","og_title":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming","og_description":"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications","og_url":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/","og_site_name":"Salesforce","article_published_time":"2023-10-18T17:16:23+00:00","article_modified_time":"2023-10-18T17:36:04+00:00","og_image":[{"width":320,"height":214,"url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","type":"image\/jpeg"}],"author":"Salesforce Canada","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce Canada","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5"}],"headline":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming","datePublished":"2023-10-18T17:16:23+00:00","dateModified":"2023-10-18T17:36:04+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/"},"wordCount":525,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/","url":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/","name":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","datePublished":"2023-10-18T17:16:23+00:00","dateModified":"2023-10-18T17:36:04+00:00","author":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"The average small or medium-sized Canadian business will likely have an owner or president, one or more sales people, someone in charge of marketing, but not always a full-time IT person. That may soon change. According to a report published in March by the Information and Communications","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#primaryimage","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","width":320,"height":214,"caption":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/ca\/blog\/avoid-the-hiring-crunch\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/ca\/blog\/"},{"@type":"ListItem","position":2,"name":"How Canadian Business Can Avoid The Hiring Crunch That\u2019s Coming"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#website","url":"https:\/\/www.salesforce.com\/ca\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/67746feea2d6a73653ce0c10f94077a5","name":"Salesforce Canada","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.salesforce.com\/ca\/blog\/#\/schema\/person\/image\/c206078faacfae202082d59bddc16cc4","url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/11\/Salesforce-300x300-1.png?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce Canada"},"url":"https:\/\/www.salesforce.com\/ca\/blog\/author\/salesforce-canada\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb080fd389970.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/ca\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/5254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/comments?post=5254"}],"version-history":[{"count":2,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/5254\/revisions"}],"predecessor-version":[{"id":6760,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/posts\/5254\/revisions\/6760"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media\/5256"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/media?parent=5254"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_topic?post=5254"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/sf_content_type?post=5254"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/ca\/blog\/wp-json\/wp\/v2\/coauthors?post=5254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}