{"id":5276,"date":"2015-02-16T17:17:00","date_gmt":"2023-10-18T17:17:09","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5276"},"modified":"2023-10-18T17:36:05","modified_gmt":"2023-10-18T17:36:05","slug":"customer-service","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/customer-service\/","title":{"rendered":"Customer Service: The Forgotten Marketing Channel"},"content":{"rendered":"\n<p>Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier to have a positive experience with your brand. Read on for ways to equip your team with core <a href=\"https:\/\/secure.sfdcstatic.com\/assets\/pdf\/misc\/20CSBP.pdf\" target=\"_blank\" rel=\"noopener\">best practices<\/a> and be sure to check out <a href=\"http:\/\/www.salesforce.com\/ca\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Service Cloud<\/a> and <a href=\"http:\/\/www.desk.com\" target=\"_blank\" rel=\"noopener\">Desk<\/a> to ensure your company has top-notch customer service for the long term.<\/p>\n<p><a href=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a01a511c63c50970c01b8d0d544a9970.png\"><img decoding=\"async\" title=\"Customer Service: The Forgotten Marketing Channel\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a01a511c63c50970c01b8d0d544a9970.png?strip=all&#038;quality=95\" alt=\"Customer Service: The Forgotten Marketing Channel\" border=\"0\"><\/img><\/a><\/p>\n<p>Ready for more customer service insight? Check out our free <a href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/make-customer-service-easy.jsp?d=70130000000i69c&amp;nc=70130000000ljkb\" target=\"_blank\" rel=\"noopener\">e-book<\/a>, &#8220;5 Ways to Make Service Easy for Today\u2019s Customers,&#8221; to meet customer expectations on every channel and every device, anytime, anywhere.<\/p>\n<p> <a href=\"https:\/\/www.salesforce.com\/ca\/form\/pdf\/make-customer-service-easy.jsp?d=70130000000i69c&amp;nc=70130000000ljkb\"><img decoding=\"async\" title=\"Customer Service\" src=\"https:\/\/www.salesforce.com\/ca\/blog\/wp-content\/uploads\/sites\/12\/2023\/10\/6a00e54ee3905b883301bb07e39a5b970-1.jpg?strip=all&#038;quality=95\" alt=\"Customer Service\" border=\"0\"><\/img><\/a> <\/p>\n<h3>Share Customer Service: The Forgotten Marketing Channel On Your Site<\/h3>\n<p><textarea aria-label=\"Share Customer Service: The Forgotten Marketing Channel\" onclick=\"this.focus();this.select()\">&lt;p&gt;&lt;strong&gt;Click To Enlarge&lt;\/strong&gt;&lt;br \/&gt;&lt;br \/&gt;&lt;a href=&#8217;http:\/\/blogs.salesforce.com\/ca\/2015\/02\/customer-service.html&#8217;&gt;&lt;img src=&#8221;http:\/\/salesforce.com\/blog\/content\/dam\/blogs\/legacy\/2015\/02\/6a01a511c63c50970c01b8d0d544a9970.jpg&#8221; _rte_src=&#8221;http:\/\/salesforce.com\/blog\/content\/dam\/blogs\/legacy\/2015\/02\/6a01a511c63c50970c01b8d0d544a9970.jpg&#8221; alt=&#8217;Customer Service: The Forgotten Marketing Channel&#8217; width=&#8217;600px&#8217; border=&#8217;0&#8242; \/&gt;&lt;\/a&gt;&lt;\/p&gt;&lt;p&gt;Via &lt;a href=&#8221;http:\/\/blogs.salesforce.com\/ca\/2015\/02\/customer-service.html&#8221; _rte_href=&#8221;http:\/\/blogs.salesforce.com\/ca\/2015\/02\/customer-service.html&#8221;&gt;Salesforce&lt;\/a&gt;&lt;\/p&gt;<\/textarea><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. Put the customer back in customer service and make it easier<\/p>\n","protected":false},"author":1,"featured_media":5278,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[5,127],"sf_content_type":[],"coauthors":[2],"class_list":["post-5276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-relationships","sf_topic-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Customer Service: The Forgotten Marketing Channel - Salesforce<\/title>\n<meta name=\"description\" content=\"Considering more than half of consumers would pay more for a better customer experience and that it takes 12 positive customer experiences to make up for one negative one; quick, effective service should be top of mind for any business. 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