{"id":5478,"date":"2014-08-21T17:22:00","date_gmt":"2023-10-18T17:22:35","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5478"},"modified":"2023-10-18T17:36:06","modified_gmt":"2023-10-18T17:36:06","slug":"3-tips-for-keeping-your-companys-culture-alive","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/3-tips-for-keeping-your-companys-culture-alive\/","title":{"rendered":"3 Tips for Keeping Your Company’s Culture Alive"},"content":{"rendered":"\n

Change is never easy, but as your business gets bigger, you\u2019ll have to deal with some growing pains. New customers, new spaces, new employees: amongst the flurry of change, it can be too easy to lose hold of what made your business, your business. And that\u2019s a shame, because that cultural spark is likely responsible for at least a portion of your success. No two companies are exactly alike, and a company that was founded with a particular mission, ethos, or mindset should try and preserve what made it different. In my experience, I\u2019ve been able to cling onto the magical spark that makes my business special by following these tips.<\/p>\n

1. Allow the environment to determine rules<\/strong><\/h3>\n

Businesses have to evolve organically\u2014there is no way around that. Unfortunately, I\u2019ve noticed some serious issues with business owners who try to adopt weird techniques or tricks that they read from a book, or heard from a seminar.<\/p>\n

Don\u2019t get me wrong: a lot of that advice is useful, as long as you don\u2019t just take someone else’s model and try to shoehorn your business into it\u2014there is no one-size-fits-all solution to running a company. If your office has a relaxed atmosphere, and is doing really well, there\u2019s no reason to turn that on its head. The same goes for more formal workplaces. Really, it\u2019s all about what feels right to you, and your style of management. After all, it is your business. Figure out what feels right early on in the business\u2019s life, and set your policies accordingly. That way, whatever culture you develop is comfortable and functional.<\/p>\n

2. Foster cooperation<\/strong><\/h3>\n

Nothing will kill a company\u2019s culture faster that disunity. I\u2019ve seen far too many good businesses go down the tubes because the management thought that strong competition would weed out the weak, and let the strong rise to the top. That whole mentality has been roundly disproved\u2014your top people will leave if they don’t like how the business is being run<\/a>.<\/p>\n

Your staff should like your company\u2019s culture, and should feel supported and happy within it. Everyone is different, and some people will like more rigid or loose work climates. Find people who mesh well with your management style, and who feel they can flourish in your business\u2019s culture. Then foster cooperation\u2014as your employees work together, they\u2019ll strengthen and fortify that culture.<\/p>\n

3. Protect your mission<\/strong><\/h3>\n

Finally, never forget why you started this business in the first place. Very few people start a company to simply make money. Trust me\u2014there are much easier ways to earn a living. Rather, people begin businesses to pursue a passion or goal. It doesn\u2019t matter if that goal is something as simple as providing good customer service<\/a>, or as lofty as making an impact on society<\/a>. Your company\u2019s culture should spring from that mission, and from your passion. Forgetting why you started could kill the very soul of your business. So never lose sight of that mission, and do all that you can to fulfill it. <\/p>\n

About the author:<\/p>\n

\"Deborah-sweeney\"<\/img><\/a>Deborah Sweeney is the CEO of <\/em>MyCorporation.com<\/em><\/a>. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on <\/em>Google+<\/em><\/a> and on Twitter <\/em>@mycorporation<\/em><\/a>.<\/em><\/p>\n

Learn how salesforce.com<\/a> can support your company by visiting our website<\/a> or downloading the free e-book below.<\/p>\n

\"Sales-Coaching-1\"<\/img><\/a><\/p>\n

<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"

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