{"id":5521,"date":"2014-06-09T17:23:00","date_gmt":"2023-10-18T17:23:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=5521"},"modified":"2023-10-18T17:36:07","modified_gmt":"2023-10-18T17:36:07","slug":"4-simple-steps-for-creating-an-enterprise-mobile-app-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/ca\/blog\/4-simple-steps-for-creating-an-enterprise-mobile-app-strategy\/","title":{"rendered":"4 Simple Steps for Creating an Enterprise Mobile App Strategy"},"content":{"rendered":"\n<p dir=\"ltr\">There\u2019s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. In addition, few limitations remain when using a smartphone to get work done, and to connect to customers and partners, no matter what the size of a business.<\/p>\n<p>Still, companies are often overwhelmed by the demand for apps and frequently don\u2019t know where to start. \u201cAll of the sudden, it becomes such a daunting task,\u201d says <a href=\"http:\/\/www.seventablets.com\/about\/our-leadership\/\" target=\"_blank\" rel=\"noopener\">Kishore Khandavalli<\/a>, the CEO of <a href=\"http:\/\/www.seventablets.com\/\" target=\"_blank\" rel=\"noopener\">SevenTablets<\/a>, which delivers end-to-end mobile solutions for businesses. With this in mind, Khandavalli has broken down a strategy for building mobile apps at your business into four simple steps:<\/p>\n<h3 dir=\"ltr\">1. Ask the right questions<\/h3>\n<p>Not asking questions is how you end up wasting your time and building the farthest thing from a mobile \u201csolution.\u201d Before you attempt to build an app, sit down and answer the following:<\/p>\n<ul>\n<li>\n<p dir=\"ltr\">Who is going to be accessing the app? (Employees? Customers?)<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">Where is the application needed? (Should it be accessible offline?)<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">What information should be included? (Back-end data?)<\/p>\n<\/li>\n<li>\n<p dir=\"ltr\">What devices will it need to support? (iOS? Android? Both?)<\/p>\n<\/li>\n<\/ul>\n<h3 dir=\"ltr\">2. Don\u2019t include your entire website<\/h3>\n<p dir=\"ltr\">A major mistake companies make with mobile application development is thinking it\u2019s okay to simply turn their website into an app. According to Khandavalli, it would take five mobile applications to successfully house the average web site. His advice is to \u201ccut a lot.\u201d Remember that a user\u2019s attention span with a mobile device is substantially lower than someone on a laptop or desktop and they are more likely to be on the move. The app must provide value instantly.<\/p>\n<h3 dir=\"ltr\">3. Make it easy on the user<\/h3>\n<p>The user interface of your app must be simple. Avoid a lot of functionality and pages. A well-designed app needs no user manual. It should be clean and to the point, says Khandavalli. In addition, keep in mind that mobile app users are truly all thumbs. Do everything you can to eliminate typing within the app. Instead, incorporate swipes and clicks into the navigation as much as possible.<\/p>\n<h3 dir=\"ltr\">4. Release and make improvements<\/h3>\n<p>Mobile apps should not be one and done. Once you\u2019ve put out your application, Khandavalli recommends that you do some due diligence and analyze what is and isn\u2019t working. When do people sign out? What page are they on when this exit happens? It\u2019s also wise to solicit user feedback within the app. Take the information you gather and use it to improve and iterate the app. Khandavalli says releasing an updated version every three months or so is sufficient.<\/p>\n<p><em>Think Big, Start Small, Move Fast. Join <a href=\"https:\/\/www.brighttalk.com\/webcast\/9301\/115319\" target=\"_blank\" rel=\"noopener\">salesforce.com&#8217;s CTO and VP of Architecture Brett Colbert<\/a> to learn how the world\u2019s most innovative company builds and manages apps on a future-proof <a href=\"https:\/\/www.salesforce.com\/ca\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">cloud platform<\/a>.<\/em><\/p>\n<p><em> <a href=\"https:\/\/www.brighttalk.com\/webcast\/9301\/115319\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" alt=\"6a00e54ee3905b883301a511c7c52b970c-800wi\" border=\"0\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/legacy\/2014\/06\/6a00e54ee3905b883301a511c85052970.jpg\/_jcr_content\/renditions\/800wi.jpg\" title=\"6a00e54ee3905b883301a511c7c52b970c-800wi\"><\/img><\/a><\/em><\/p>\n<hr>\n<\/hr>\n<h1>Quatre \u00e9tapes faciles pour la cr\u00e9ation d&#8217;une strat\u00e9gie d&#8217;application mobile pour entreprise<\/h1>\n<p dir=\"ltr\"><a href=\"\/\/www.salesforce.com\/content\/dam\/blogs\/legacy\/2014\/06\/6a00e54ee3905b883301a3fd186da9970.jpg\"><img decoding=\"async\" alt=\"Shutterstock_119639578\" src=\"\/\/www.salesforce.com\/content\/dam\/blogs\/legacy\/2014\/06\/6a00e54ee3905b883301a3fd186da9970.jpg\/_jcr_content\/renditions\/320wi.jpg\" title=\"Shutterstock_119639578\"><\/img><\/a><\/p>\n<p>De nos jours, les entreprises jouissent d&#8217;une occasion incroyable de retirer un avantage concurrentiel en cr\u00e9ant des applications mobiles. Les consommateurs de partout au monde ont acc\u00e8s \u00e0 l&#8217;information au quotidien comme jamais auparavant, et ils en attendent autant des entreprises. En outre, il n&#8217;y a presque plus de limites \u00e0 l&#8217;utilisation d&#8217;un t\u00e9l\u00e9phone intelligent pour accomplir le travail et relier les clients et les partenaires, quelle que soit la taille de l&#8217;entreprise.<\/p>\n<p>N\u00e9anmoins, les entreprises sont souvent d\u00e9pass\u00e9es par la demande pour des applications et ne savent plus par o\u00f9 commencer. \u00ab Du jour au lendemain, cela devient un d\u00e9fi de taille \u00bb selon <a href=\"http:\/\/www.seventablets.com\/about\/our-leadership\/\" target=\"_blank\" rel=\"noopener\">Kishore Khandavalli<\/a>, PDG de <a href=\"http:\/\/www.seventablets.com\/\" target=\"_blank\" rel=\"noopener\">SevenTablets<\/a>, qui offre des solutions mobiles de bout en bout aux entreprises. En voulant \u00e9liminer cet obstacle, M. Khandavalli a d\u00e9velopp\u00e9 une strat\u00e9gie pour cr\u00e9er des applications mobiles \u00e0 votre entreprise en quatre \u00e9tapes faciles :<\/p>\n<h3>1. Posez les bonnes questions.<\/h3>\n<p>Si vous omettez de poser des questions, vous perdez du temps et vous cr\u00e9ez une chose qui se trouve \u00e0 des ann\u00e9es-lumi\u00e8re d&#8217;une solution mobile. Avant de vous lancer, prenez un moment et r\u00e9pondez aux questions suivantes :<\/p>\n<ul>\n<li>Qui aura acc\u00e8s \u00e0 l&#8217;application? (Employ\u00e9s? Clients?)<\/li>\n<li>En quoi l&#8217;application est-elle n\u00e9cessaire? (Doit-elle \u00eatre accessible hors ligne?)<\/li>\n<li>Quels renseignements doit-elle comprendre? (Donn\u00e9es d&#8217;arri\u00e8re-plan?)<\/li>\n<li>Quels appareils devra-t-elle prendre en charge? (iOS? Android? Les deux?)<\/li>\n<\/ul>\n<h3>2. Ne prenez pas la totalit\u00e9 de votre site Web.<\/h3>\n<p>La principale erreur que commettent les entreprises en d\u00e9veloppant des applications mobiles est de croire qu&#8217;il suffit de convertir leur site Web en application. Selon M. Khandavalli, il faudrait cinq applications mobiles pour h\u00e9berger convenablement un site Web moyen. Il sugg\u00e8re d&#8217;\u00e9purer. N&#8217;oubliez pas qu&#8217;un utilisateur avec un appareil mobile, en plus d&#8217;\u00eatre en mouvement, a une dur\u00e9e d&#8217;attention nettement inf\u00e9rieure \u00e0 celle d&#8217;un utilisateur devant un portable ou un ordinateur de bureau. L&#8217;application doit procurer une valeur instantan\u00e9ment. <\/p>\n<h3>3. Visez la convivialit\u00e9.<\/h3>\n<p>L&#8217;interface de l&#8217;utilisateur de votre application doit \u00eatre simple. \u00c9vitez les nombreuses fonctionnalit\u00e9s et pages. Une application bien con\u00e7ue n&#8217;aura pas besoin d&#8217;un mode d&#8217;emploi. Elle doit \u00eatre sobre et pertinente, ajoute M. Khandavalli. De plus, les utilisateurs d&#8217;applications ont vraiment les mains pleines de pouces. \u00c9liminez au maximum le besoin de taper dans l&#8217;application. Optez plut\u00f4t pour une navigation qui s&#8217;effectue majoritairement en glissant et en cliquant.<\/p>\n<h3>4. Lancez le produit et apportez-y des am\u00e9liorations.<\/h3>\n<p>Votre travail ne s&#8217;arr\u00eate pas du moment que les applications mobiles sont lanc\u00e9es. M. Khandavalli recommande d&#8217;effectuer un suivi de votre produit et d&#8217;analyser aussi bien les bons coups que les mauvais coups. Quand s&#8217;effectue la d\u00e9connexion? Sur quelle page survient la fermeture de session? Il est \u00e9galement utile de solliciter des r\u00e9troactions des utilisateurs dans l&#8217;application. Utilisez l&#8217;information ainsi recueillie pour am\u00e9liorer et renouveler l&#8217;application. Selon M. Khandavalli, le lancement d&#8217;une version mise \u00e0 jour environ tous les trois mois suffit.<\/p>\n<p><em>Voir grand, m\u00eame petit, et agir rapidement. Joignez-vous \u00e0<\/em> <a href=\"https:\/\/www.brighttalk.com\/webcast\/9301\/115319\" target=\"_blank\" rel=\"noopener\"><em>M. Brett Colbert, DTI et VP de l&#8217;architecture de salesforce.com<\/em><\/a> <em>pour savoir comment l&#8217;entreprise la plus innovatrice au monde cr\u00e9e et g\u00e8re les applications sur une<\/em> <em><a href=\"https:\/\/www.salesforce.com\/fr-ca\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">plateforme infonuagique<\/a> \u00e9volutive.<\/em><\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/ca\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. In addition, few limitations remain when using<\/p>\n","protected":false},"author":1,"featured_media":5523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[127,66],"sf_content_type":[],"coauthors":[2],"class_list":["post-5521","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-featured","sf_topic-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>4 Simple Steps for Creating an Enterprise Mobile App Strategy - Salesforce<\/title>\n<meta name=\"description\" content=\"There\u2019s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. In addition, few limitations remain when using\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/ca\/blog\/4-simple-steps-for-creating-an-enterprise-mobile-app-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Simple Steps for Creating an Enterprise Mobile App Strategy\" \/>\n<meta property=\"og:description\" content=\"There\u2019s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. 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