Delivers Closed Loop Marketing Campaign Management

Market Leader in Online CRM Broadens Offering with Campaign Management Module Designed to Help Companies Raise Marketing ROI

SAN FRANCISCO, CA — May 28, 2002 —, the market leader in online customer relationship management (CRM), today announced the upgrade of their online CRM product to include a more robust campaign management solution that allows marketing departments to automatically calculate ROI for each marketing campaign. With the campaign management module, companies can generate quality leads at lower cost, work more effectively with their sales force to ensure every lead is followed up on in a timely manner, and ultimately tie higher revenues back to marketing campaigns.

Designed for marketing departments that are responsible for generating leads for sales teams, campaign management provides marketing functionality that is tightly integrated with sales. Marketing departments can now plan and execute online and offline campaigns in one location, create and manage customer lists, track responses to campaigns from any channel, ensure leads are captured, routed and qualified by sales in a timely manner, and measure and compare the efficiency of each marketing campaign.

"With's Campaigns, we've gone from maintaining one marketing promotion to operating 16 campaigns simultaneously," said Michael Klausner, vice president of marketing for TradeCard. "And now marketing and sales are working hand in hand to convert prospects into customers."

Because is designed from the ground up as a Web Service, the company is able to continually add new functionality to its product, and deliver these upgrades and enhanced capabilities to its customers quickly and easily.'s CRM solutions are upgraded several times per year, allowing customers to take immediate advantage of new functionality without expensive hardware or software upgrades. This aggressive production schedule, made possible by the Web Services architecture, allows to respond quickly to customer feedback and continue to deliver the functionality that customers demand.

"Marketing departments are under constant pressure to justify their budgets and improve the efficiency of their programs," said Marc Benioff, chairman and CEO of " campaign management is the first affordable and practical solution to help marketing managers prove the revenue-generating effectiveness of their marketing campaigns." currently has over 4,500 customers for its online CRM solution, including global leaders such as Le Meridien, Autodesk, and Daiwa Securities SMBC Europe. delivers its CRM solution as an online information utility via a Web Services infrastructure. In the past year, has added more CRM customers than Siebel, PeopleSoft, Oracle and SAP combined.

About is the world’s largest provider of customer relationship management (CRM) software. For more information about (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit, or call 1-800-NO-SOFTWARE.